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HOLLYWOOD STOCK EXCHANGE® RETURNS TO THE ADVERTISING MARKET
May 20, 2004
LOS ANGELES (May 20, 2004) - Responding to the resurgence of online advertising, as well as numerous requests from advertisers, the Hollywood Stock Exchange, LLC (HSX®) will immediately begin entertaining proposals for integrated sponsorship opportunities and site-specific advertising programs on its flagship website hsx.com.
HSX will partner with FatTail, Inc., a Los Angeles-based innovator of advertising behavioral analytics, in this effort. FatTail, through the FatTail Network, and its site-specific sales service, will exclusively represent HSX.com, by custom designing advertising and sponsorship programs to meet advertiser's performance objectives.
The Hollywood Stock Exchange® is a patented entertainment stock market that provides an interactive experience for consumers, market research for Hollywood studios, and software to drive other unique markets. At HSX.com, visitors buy, sell, and trade shares of celebrities, movies, and special securities with a virtual currency called the Hollywood Dollar®. HSX traders are entertainment savvy, affluent professionals and innovative trendsetters who use the Web to get information about movies, music, celebrities and more.
On HSX.com special securities based on current or special events are often featured. Recent examples include Hollywood Derivatives® tied to the popular reality TV shows and the gubernatorial recall election in California. These special securities are a unique and focused opportunity for sponsorship programs on the Hollywood Stock Exchange.
About the Hollywood Stock Exchange (HSX)
The Hollywood Stock Exchange, LLC is an integrated marketing, research and technology company driven by its patented entertainment stock market. The Company's Virtual Specialist™ technology allows an unlimited number of consumers to trade thousands of virtual entertainment securities in a fair and orderly, supply-and-demand-based market. Founded in 1996, HSX is now a subsidiary of Cantor Index Holdings, L.P. and an affiliate of Cantor Index Limited, a leading online financial spread-trading firm.
HSX is headquartered in Century City, California.
About FatTail, Inc.
FatTail Inc. is the pioneer and leading provider of attribute analytics that quantify the impact of different combinations of creative, placement and product attributes on advertising results. FatTail represents over 400 branded properties that offer banner, newsletter, opt-in email and co-registration opportunities. The FatTail Network consists of niche, high-quality sites in both B2B and B2C markets.
Founded in 2000, FatTail Inc. is headquartered in Woodland Hills, California.
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