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SPIN FACTOR® - The HSX Blog



Whisper Numbers: Ice Age to melt the competition



Only one new wide release is bold enough to open between the two biggest superhero franchises around. The fourth film in Fox’s animated series, Ice Age: Continental Drift [ICEA4] arrives one week after Spider-Man and one week ahead of Batman. The prehistoric mammals appeal to a different audience demographic by targeting families with young children. However, the PG-rated sequel will face residual competition from two previous 3D animated hits in Madagascar 3: Europe’s Most Wanted and Brave, which have already lightened the wallets of parents this summer. The first two Ice Age films opened during the spring to $46.3 million and $68 million respectively. The third film Ice Age: Dawn of the Dinosaurs was released on a Wednesday in July 2009 to a $41.7 million weekend and $66.7 million over its first five days.  Though franchise fatigue could set in anytime, the wholesome themes of Ice Age remain popular with many parents. Opening in 3880 theaters, Ice Age: Continental Drift may thaw out $61 million.

The Amazing Spider-Man [SPID4] successfully restarted Sony’s superhero franchise. With word of mouth mixed especially amongst fans, the webcrawler could drop more than 45% to about $33 million.

Showing great legs at the box office, Ted [TED] looks to bank another $18 million in its third weekend.

Even with competition from Ice Age, Brave [BRAVE] should grab around $10 million to bring its total over $190 million and extend Pixar’s consecutive hit streak.

Savages [SAVAG] managed to appeal to adults of both sexes in its opening weekend. The actioner should hold better than 50% and stash another $9 million.

That’s the whisper from the virtual trading floor.



Tag(s): ICEA4, SPID4, TED, BRAVE, SAVAG

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By Box Office Whisperer on Thursday, July 12, 2012 @ 03:38 PM        5001 views


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Sony Studio Fund (SONYX) 10000 9.76 (+0.01)         Reaper (REAPR) 99999 0.85 (+0.03)         Lionsgate Studio Fund (LGFX) 10000 9.75 (-0.18)         Fox Studio Fund (FOXX) 10000 9.82 (+0.07)         Kicked, Bitten and Scratched (KBNSD) 99999 0.26 (+0.04)         Disney Studio Fund (DISNX) 10000 9.51 (0.00)         Alexandra Shipp (ASHIP) 1 99.11 (+0.60)         Alexandra Shipp (ASHIP) 20000 99.11 (+0.60)         James Corden (JCORD) 19999 50.47 (+0.53)         Masterminds (LOMIS) 99999 19.37 (-0.02)         Deepwater Horizon - Opening Week (DPWTH.OW) 100000 19.28 (-0.77)         Deepwater Horizon H$20 Put (DPWTH.PU) 20000 1.92 (+0.02)         Above Suspicion (ABSUS) 300 16.01 (-0.05)         Deepwater Horizon - Opening Week (DPWTH.OW) 100000 19.28 (-0.77)         Deepwater Horizon H$20 Call (DPWTH.CA) 20000 2.43 (-0.02)         The Girl in the Spider's Web (TGRL2) 99995 1.71 (-0.01)         Miss Peregrine's Home for Peculi (PRGRN) 100000 72.38 (-1.73)         Miss Peregrine's Home for Peculi (PRGRN.CA) 6000 3.21 (0.00)         Deepwater Horizon (DPWTH) 100000 46.04 (-1.87)         Deepwater Horizon H$20 Put (DPWTH.PU) 20000 1.92 (+0.02)         Miss Peregrine's Home for Peculi (PRGRN.OW) 26939 27.36 (-0.37)         Deepwater Horizon (DPWTH) 15000 46.04 (-1.87)         Deepwater Horizon H$20 Call (DPWTH.CA) 20000 2.43 (-0.02)         23 Jump Street aka MIB23 (21JS3) 1 32.77 (0.00)         The Girl on the Train (GRLOT) 100000 77.32 (-2.21)         Deepwater Horizon - Opening Week (DPWTH.OW) 100000 19.28 (-0.77)         Deepwater Horizon - Opening Week (DPWTH.OW) 100000 19.28 (-0.77)         Tulip Fever (TULPF) 100000 2.43 (+0.17)         The Girl on the Train (GRLOT) 100000 77.32 (-2.21)         The Girl on the Train (GRLOT) 10000 77.32 (-2.21)         Louis C.K. (LCK) 19999 94.41 (+0.79)         Murder on the Orient Express (MOTOE) 100000 40.37 (-0.34)         The Polka King (POLKA) 100 8.30 (-0.02)         Lionsgate Studio Fund (LGFX) 10000 9.75 (-0.18)         Wild Oats (WOATS) 50000 0.03 (+0.01)         The Girl on the Train H$30 Call (GRLOT.CA) 20000 2.78 (-0.01)         The Birth of a Nation H$10 Call (TBOAN.CA) 20000 2.56 (-0.05)         Middle School: The Worst Years o (MIDSC.PU) 20000 2.37 (-0.05)         Murder on the Orient Express (MOTOE) 100000 40.37 (-0.34)         Fences (FENCE) 100000 37.97 (-0.01)         Miss Peregrine's Home for Peculi (PRGRN) 49000 72.38 (-1.73)         Deepwater Horizon H$20 Put (DPWTH.PU) 20000 1.92 (+0.02)         The Dressmaker (DRSMK) 100000 1.53 (-0.01)         Deepwater Horizon H$20 Call (DPWTH.CA) 20000 2.43 (-0.02)         Deepwater Horizon - Opening Week (DPWTH.OW) 100000 19.28 (-0.77)         The Girl on the Train H$30 Call (GRLOT.CA) 20000 2.78 (-0.01)         Fist Fight (FISTF) 100000 42.26 (+0.13)         Deepwater Horizon (DPWTH) 100000 46.04 (-1.87)         Miss Peregrine's Home for Peculi (PRGRN) 10000 72.38 (-1.73)         Murder on the Orient Express (MOTOE) 100000 40.37 (-0.34)