ANNOUNCEMENT: Trade TVStocks of the new, mid-season network series.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: Ice Age to melt the competition



Only one new wide release is bold enough to open between the two biggest superhero franchises around. The fourth film in Fox’s animated series, Ice Age: Continental Drift [ICEA4] arrives one week after Spider-Man and one week ahead of Batman. The prehistoric mammals appeal to a different audience demographic by targeting families with young children. However, the PG-rated sequel will face residual competition from two previous 3D animated hits in Madagascar 3: Europe’s Most Wanted and Brave, which have already lightened the wallets of parents this summer. The first two Ice Age films opened during the spring to $46.3 million and $68 million respectively. The third film Ice Age: Dawn of the Dinosaurs was released on a Wednesday in July 2009 to a $41.7 million weekend and $66.7 million over its first five days.  Though franchise fatigue could set in anytime, the wholesome themes of Ice Age remain popular with many parents. Opening in 3880 theaters, Ice Age: Continental Drift may thaw out $61 million.

The Amazing Spider-Man [SPID4] successfully restarted Sony’s superhero franchise. With word of mouth mixed especially amongst fans, the webcrawler could drop more than 45% to about $33 million.

Showing great legs at the box office, Ted [TED] looks to bank another $18 million in its third weekend.

Even with competition from Ice Age, Brave [BRAVE] should grab around $10 million to bring its total over $190 million and extend Pixar’s consecutive hit streak.

Savages [SAVAG] managed to appeal to adults of both sexes in its opening weekend. The actioner should hold better than 50% and stash another $9 million.

That’s the whisper from the virtual trading floor.



Tag(s): ICEA4, SPID4, TED, BRAVE, SAVAG

View more Blog posts »



By Box Office Whisperer on Thursday, July 12, 2012 @ 03:38 PM        4685 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





Follow HSX on Twitter!

The Gift (WERDO) 100000 39.54 (+0.82)         Rings aka The Ring 3 (RING3) 25000 23.85 (+0.12)         Story of Your Life (SOYLF) 99999 21.08 (-0.27)         Mike & Dave Need Wedding Dates (MDNWD) 25000 31.29 (+6.43)         Julie Delpy (JDLPY) 10000 2.15 (+0.35)         Six Billion Dollar Man (6MILL) 10000 10.35 (+0.02)         Dragon Blade (DRBLD) 50000 6.82 (+1.86)         Selfless (SLFLS) 5000 36.51 (-0.35)         The Longest Ride H$15 Put (LNGST.PU) 20000 2.00 (0.00)         Julie Delpy (JDLPY) 10000 2.15 (+0.35)         The Longest Ride H$15 Call (LNGST.CA) 20000 2.00 (0.00)         Star Trek 3 (TREK3) 100000 144.32 (-0.33)         Hotel Transylvania 2 (HTRN2) 5000 79.02 (-0.09)         Risen aka Clavius (CLAVU) 100000 5.60 (+4.53)         John Wick 2 (WICK2) 1000 22.58 (-1.08)         Moana (MOANA) 100000 74.19 (+0.93)         Nine Lives (9LIVS) 20000 18.00 (0.00)         The Jungle Book: Origins (JNGBO) 100000 44.25 (+0.94)         The Longest Ride H$15 Call (LNGST.CA) 20000 2.00 (0.00)         Moana (MOANA) 10001 74.19 (+0.93)         Blade Runner 2 (BLAD2) 100000 24.23 (+1.20)         Furious 7 H$110 Call (FAST7.CA) 20000 5.66 (+0.30)         The Longest Ride - Opening Weeke (LNGST.OW) 100000 15.00 (0.00)         Moana (MOANA) 100000 74.19 (+0.93)         Madagascar 4 (MADG4) 99999 52.10 (-0.09)         As Seen on TV Fund: Season 5 (SEETV) 10000 20.24 (+0.24)         The Gift (WERDO) 2000 39.54 (+0.82)         Medusa (MEDUS) 100000 39.19 (-0.19)         Medusa (MEDUS) 100000 39.19 (-0.19)         Inhumans (INHUM) 10000 60.91 (-0.36)         As Seen on TV Fund: Season 5 (SEETV) 10000 20.24 (+0.24)         The Gift (WERDO) 1 39.54 (+0.82)         Warcraft (WARCF) 5000 66.58 (-0.21)         The Gift (WERDO) 1 39.54 (+0.82)         Larrikins (LARIK) 3000 46.05 (+1.19)         The Gift (WERDO) 99999 39.54 (+0.82)         The Gift (WERDO) 15000 39.54 (+0.82)         The Story of Bonnie and Clyde (BNCLD) 10000 0.01 (-0.01)         The Bronze (BRONZ) 99000 14.11 (+0.22)         Jennifer Lopez (JLOPE) 20000 69.14 (+1.02)         The Conjuring 2 (CNJU2) 5000 29.49 (-0.14)         Home (SMEKD) 100000 155.15 (+5.92)         The Other Side (OTHSD) 10000 0.01 (-0.01)         Mad Max: Fury Road (MMAX4) 2000 118.39 (+1.75)         Dragon Blade (DRBLD) 100000 6.82 (+1.86)         Story of Your Life (SOYLF) 50000 21.08 (-0.27)         Zootopia (ZOOTP) 5000 57.04 (-0.15)         The Crow (TCROW) 90000 16.74 (-0.11)         Story of Your Life (SOYLF) 50000 21.08 (-0.27)         The Twilight Zone (TWZON) 94882 0.35 (+0.02)