ANNOUNCEMENT: Sign-In with Facebook is currently unavailable. Please use your HSX username to login. Sorry about the inconvenience.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: Ice Age to melt the competition



Only one new wide release is bold enough to open between the two biggest superhero franchises around. The fourth film in Fox’s animated series, Ice Age: Continental Drift [ICEA4] arrives one week after Spider-Man and one week ahead of Batman. The prehistoric mammals appeal to a different audience demographic by targeting families with young children. However, the PG-rated sequel will face residual competition from two previous 3D animated hits in Madagascar 3: Europe’s Most Wanted and Brave, which have already lightened the wallets of parents this summer. The first two Ice Age films opened during the spring to $46.3 million and $68 million respectively. The third film Ice Age: Dawn of the Dinosaurs was released on a Wednesday in July 2009 to a $41.7 million weekend and $66.7 million over its first five days.  Though franchise fatigue could set in anytime, the wholesome themes of Ice Age remain popular with many parents. Opening in 3880 theaters, Ice Age: Continental Drift may thaw out $61 million.

The Amazing Spider-Man [SPID4] successfully restarted Sony’s superhero franchise. With word of mouth mixed especially amongst fans, the webcrawler could drop more than 45% to about $33 million.

Showing great legs at the box office, Ted [TED] looks to bank another $18 million in its third weekend.

Even with competition from Ice Age, Brave [BRAVE] should grab around $10 million to bring its total over $190 million and extend Pixar’s consecutive hit streak.

Savages [SAVAG] managed to appeal to adults of both sexes in its opening weekend. The actioner should hold better than 50% and stash another $9 million.

That’s the whisper from the virtual trading floor.



Tag(s): ICEA4, SPID4, TED, BRAVE, SAVAG

View more Blog posts »



By Box Office Whisperer on Thursday, July 12, 2012 @ 03:38 PM        4550 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





    Follow HSX on Twitter!

    Dan Aykroyd (DAYKR) 15651 54.86 (-2.94)         John Slattery (JSLAT) 20000 75.84 (+1.62)         Guardians of the Galaxy - Openin (GOTGX.OW) 100000 70.36 (-1.30)         Emma Roberts (EROBE) 20000 30.82 (+0.01)         Despicable Me 3 (DESM3) 1000 145.61 (+1.64)         Toni Collette (TCOLL) 20000 24.65 (+7.02)         Allison Janney (AJANN) 20000 43.77 (+6.69)         Richard Jenkins (RJENK) 20000 32.31 (-0.10)         Susan Sarandon (SSARA) 20000 29.61 (+3.43)         Guardians of the Galaxy H$65 Cal (GOTGX.CA) 20000 5.26 (+0.49)         Austin Powers 4 (AUST4) 25000 4.66 (-0.05)         Allison Janney (AJANN) 20000 43.77 (+6.69)         Chris O'Dowd (CODOW) 20000 63.32 (-3.77)         The Physician (PHYSN) 50000 0.01 (-0.01)         Kathy Bates (KBATE) 20000 99.10 (+4.16)         James Franco (JAFRA) 20000 4.15 (-0.07)         Olivia Munn (OMUNN) 20000 30.74 (-0.22)         James Franco (JAFRA) 20000 4.15 (-0.07)         Olivia Munn (OMUNN) 20000 30.74 (-0.22)         Untitled Pets Project (PETS) 6002 43.32 (+0.21)         Nat Wolff (NWOLF) 20000 28.39 (-0.22)         Susan Sarandon (SSARA) 20000 29.61 (+3.43)         John Slattery (JSLAT) 20000 75.84 (+1.62)         Get On Up (GSOUL) 6002 36.49 (-0.24)         The African-American Fund 5 (AFRAM) 10000 20.00 (0.00)         Susan Sarandon (SSARA) 20000 29.61 (+3.43)         Emma Roberts (EROBE) 20000 30.82 (+0.01)         The Bourne 5 (BORN5) 7500 70.65 (+0.70)         Wargames (WARGM) 6002 30.22 (-0.14)         Susan Sarandon (SSARA) 20000 29.61 (+3.43)         Melissa McCarthy (MMCCA) 20000 121.77 (+3.22)         Allison Janney (AJANN) 20000 43.77 (+6.69)         Jesse Eisenberg (JEISE) 20000 53.05 (+1.13)         Allison Janney (AJANN) 20000 43.77 (+6.69)         Mark Duplass (MDUPL) 20000 37.40 (+6.16)         Emma Roberts (EROBE) 20000 30.82 (+0.01)         The Physician (PHYSN) 50000 0.01 (-0.01)         This Is Where I Leave You (TWILU) 6002 23.75 (-0.22)         The African-American Fund 5 (AFRAM) 10000 20.00 (0.00)         Emma Roberts (EROBE) 20000 30.82 (+0.01)         Chris O'Dowd (CODOW) 20000 63.32 (-3.77)         Susan Sarandon (SSARA) 20000 29.61 (+3.43)         Mark Duplass (MDUPL) 20000 37.40 (+6.16)         Edgar Ramirez (EDRAM) 20000 45.35 (+1.64)         Star Trek 3 (TREK3) 5000 147.52 (+2.27)         Scott Derrickson (SDERR) 5000 58.20 (+0.09)         Edgar Ramirez (EDRAM) 20000 45.35 (+1.64)         Minnie Driver (MDRIV) 20000 2.87 (+0.22)         This Is Where I Leave You (TWILU) 6002 23.75 (-0.22)         Susan Sarandon (SSARA) 20000 29.61 (+3.43)