ANNOUNCEMENT: Sign-In with Facebook is currently unavailable. Please use your HSX username to login. Sorry about the inconvenience.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: Ice Age to melt the competition



Only one new wide release is bold enough to open between the two biggest superhero franchises around. The fourth film in Fox’s animated series, Ice Age: Continental Drift [ICEA4] arrives one week after Spider-Man and one week ahead of Batman. The prehistoric mammals appeal to a different audience demographic by targeting families with young children. However, the PG-rated sequel will face residual competition from two previous 3D animated hits in Madagascar 3: Europe’s Most Wanted and Brave, which have already lightened the wallets of parents this summer. The first two Ice Age films opened during the spring to $46.3 million and $68 million respectively. The third film Ice Age: Dawn of the Dinosaurs was released on a Wednesday in July 2009 to a $41.7 million weekend and $66.7 million over its first five days.  Though franchise fatigue could set in anytime, the wholesome themes of Ice Age remain popular with many parents. Opening in 3880 theaters, Ice Age: Continental Drift may thaw out $61 million.

The Amazing Spider-Man [SPID4] successfully restarted Sony’s superhero franchise. With word of mouth mixed especially amongst fans, the webcrawler could drop more than 45% to about $33 million.

Showing great legs at the box office, Ted [TED] looks to bank another $18 million in its third weekend.

Even with competition from Ice Age, Brave [BRAVE] should grab around $10 million to bring its total over $190 million and extend Pixar’s consecutive hit streak.

Savages [SAVAG] managed to appeal to adults of both sexes in its opening weekend. The actioner should hold better than 50% and stash another $9 million.

That’s the whisper from the virtual trading floor.



Tag(s): ICEA4, SPID4, TED, BRAVE, SAVAG

View more Blog posts »



By Box Office Whisperer on Thursday, July 12, 2012 @ 03:38 PM        4578 views


Recent Comments

    No recent comments.


Cantor Exchange

@HSXMOVIES on Twitter





    Follow HSX on Twitter!

    Cymbeline (CYMBE) 100000 4.10 (0.00)         Jackie & Ryan aka Your Right Min (YRMND) 99999 4.91 (0.00)         Captain Fantastic (CFANT) 100000 6.87 (0.00)         CHiPs (CHIPS) 99999 9.20 (0.00)         Inferno (NFERN) 14438 77.56 (0.00)         Captain Fantastic (CFANT) 8386 6.87 (0.00)         CHiPs (CHIPS) 100000 9.20 (0.00)         The Longest Ride (LNGST) 99999 30.27 (0.00)         Justice League (JLEAG) 4919 209.88 (0.00)         Blade Runner 2 (BLAD2) 99999 31.02 (0.00)         The Nice Guys (NICEG) 99999 33.01 (0.00)         The Longest Ride (LNGST) 99999 30.27 (0.00)         Monsters: Dark Continent (MNST2) 100000 2.24 (0.00)         The Longest Ride (LNGST) 100000 30.27 (0.00)         Blade Runner 2 (BLAD2) 100000 31.02 (0.00)         As Above/So Below (AASB) 100000 20.82 (0.00)         20,000 Leagues Under the Sea (20LUS) 9999 7.22 (0.00)         Jackie & Ryan aka Your Right Min (YRMND) 99999 4.91 (0.00)         CHiPs (CHIPS) 100000 9.20 (0.00)         Cymbeline (CYMBE) 99999 4.10 (0.00)         Horns (HORNS) 100000 4.17 (0.00)         Open Windows (OWNDW) 100000 2.00 (0.00)         Monsters: Dark Continent (MNST2) 99999 2.24 (0.00)         Blade Runner 2 (BLAD2) 50000 31.02 (0.00)         Blade Runner 2 (BLAD2) 50000 31.02 (0.00)         Skull Island (SKULN) 24999 65.87 (0.00)         The Last of Us (TLOUS) 100000 30.00 (0.00)         Blade Runner 2 (BLAD2) 50000 31.02 (0.00)         CHiPs (CHIPS) 99999 9.20 (0.00)         Automata (AUTOM) 100000 2.00 (0.00)         Transformers 5 (TFRM5) 24999 136.39 (0.00)         Blade Runner 2 (BLAD2) 50000 31.02 (0.00)         The Voices (VOICE) 100000 1.80 (0.00)         Dracula Untold (DRCYZ) 25000 28.46 (0.00)         The Last of Us (TLOUS) 100000 30.00 (0.00)         Based on a True Story Fund (TRUE) 10000 20.11 (0.00)         As Above/So Below (AASB) 100000 20.82 (0.00)         The Sports Fund (SPORT) 10000 19.14 (0.00)         Jacki Weaver (JWEAV) 20000 32.31 (0.00)         StarBonds Fund 23 (BONDS) 10000 35.92 (0.00)         Puss In Boots 2 (PUSS2) 100000 55.16 (0.00)         CHiPs (CHIPS) 1 9.20 (0.00)         The Nice Guys (NICEG) 100000 33.01 (0.00)         Me Before You (MBFYU) 1 29.53 (0.00)         Roman Polanski (RPOLA) 10000 30.86 (0.00)         CHiPs (CHIPS) 100000 9.20 (0.00)         Roman Polanski (RPOLA) 10000 30.86 (0.00)         The Girl Who Played With Fire (TGRL2) 9999 9.09 (0.00)         The Last of Us (TLOUS) 100000 30.00 (0.00)         The Longest Ride (LNGST) 1 30.27 (0.00)