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Are there any good articles or sites out there that discuss tracking? I understand what the categories mean, but I really have

Posted by: Ruthian23 on Oct 12, 08:15 in response to Paul2k's post NY/Vulture: some interesting info- [JSING] may direct...

no clue how to analyze the data (as to what's good and what's bad or whatever.) When you say something like FTLOS is at 80% awareness, 28% definite interest, and 6% first choice, the categories are simple enough, but I have no idea if that's good for a movie like that a few days out, okay for a movie like that a few days out, terrible for a movie like that a few days out, or really in any way how it relates to potential box office other than knowing that those numbers being higher are better than those numbers being lower. If there's a site that has older tracking information that would be good, too. I'm willing to crunch some numbers myself to try to get some answers, but sometimes I just feel like everyone knows how to interpret all this stuff but me, haha.





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Wicked Little Letters (WCKLL) 150000 2.82 (-0.35)          On Swift Horses (OSWFH) 150000 4.80 (+0.16)          On Swift Horses (OSWFH) 150000 4.80 (+0.16)          Escape From New York (ESCNY) 40000 6.77 (-0.01)          Vicious (VICUS) 150000 19.19 (+0.21)          Vicious (VICUS) 150000 19.19 (+0.21)          Thanksgiving 2 (THNK2) 100000 20.00 (0.00)          Escape From New York (ESCNY) 150000 6.77 (-0.01)          Thanksgiving 2 (THNK2) 150000 20.00 (0.00)          Escape From New York (ESCNY) 150000 6.77 (-0.01)          High and Low (HILOW) 150000 23.63 (+0.04)          Masters of the Universe (HEMAN) 99999 27.90 (+0.03)          Masters of the Universe (HEMAN) 1 27.90 (+0.03)          Don't Tell Mom the Babysitter's (DTMBD) 150000 2.49 (+0.03)          Thanksgiving 2 (THNK2) 150000 20.00 (0.00)          Elevation (ELVTN) 150000 12.96 (0.00)          Elevation (ELVTN) 150000 12.96 (0.00)          Evil Does Not Exist (EDNTE) 150000 0.95 (-0.02)          The First Omen H$10 Put (OMEN1.PU) 25000 1.73 (-0.06)          Kinds of Kindness (AND) 150000 17.64 (-0.82)          Housekeeping for Beginners (HKFBG) 150000 0.79 (-0.05)          High and Low (HILOW) 45000 23.63 (+0.04)          Evil Does Not Exist (EDNTE) 150000 0.95 (-0.02)          Stepdude aka Oh Hell No (OHELN) 150000 7.53 (+0.03)          Dear Santa (DSATA) 150000 23.41 (-0.04)          The First Omen H$10 Put (OMEN1.PU) 25000 1.73 (-0.06)          Snow White (SNWHT) 122145 174.64 (+0.27)          Save the Green Planet (STGPL) 149999 19.54 (-0.06)          The First Omen H$10 Put (OMEN1.PU) 25000 1.73 (-0.06)          Thanksgiving 2 (THNK2) 150000 20.00 (0.00)          Dracula - Universal (DRCUL) 150000 17.71 (-0.08)          Dear Santa (DSATA) 150000 23.41 (-0.04)          One Life (1LIFE) 150000 4.76 (+0.14)          The Day the Earth Blew Up: A Loo (DTEBU) 150000 31.01 (0.00)          Thanksgiving 2 (THNK2) 150000 20.00 (0.00)          One Life (1LIFE) 150000 4.76 (+0.14)          The Day the Earth Blew Up: A Loo (DTEBU) 150000 31.01 (0.00)          One Life (1LIFE) 150000 4.76 (+0.14)          Mina Harker aka Dracula - Blumho (DRACU) 150000 3.77 (0.00)          Shang-Chi 2 (SHCH2) 104504 87.03 (-0.06)          Thanksgiving 2 (THNK2) 150000 20.00 (0.00)          Mina Harker aka Dracula - Blumho (DRACU) 150000 3.77 (0.00)          Pirates of the Caribbean 6 (PIRT6) 150000 44.42 (+1.77)          Dracula - Universal (DRCUL) 150000 17.71 (-0.08)          The Crow (TCROW) 125000 24.67 (-0.06)          Star Trek 4 (TREK4) 150000 64.18 (+3.19)          Star Trek 4 (TREK4) 150000 64.18 (+3.19)          Thanksgiving 2 (THNK2) 50000 20.00 (0.00)          Atlantis (ATLNT) 50000 19.13 (-0.87)          The Ministry Of Ungentlemanly Wa (TMOUW) 1 39.60 (-0.10)