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NYT: Fox says [NEIBW] teaser had scenes not actually in thel movie. (nice spin) Internal debate about timing continues at Fox...

Posted by: Antibody on Apr 09, 11:19

http://www.nytimes.com/2012/04/09/movies/bad-timing-for-a-comedy-called-neighborhood-watch.html?_r=2&ref=arts

Is it better to accelerate the marketing plan with an immediate splash that brands “Neighborhood Watch” as an absurdist comedy about interplanetary threat? Or should the studio lie low for a while with its advance publicity, waiting for the passions around Mr. Martin’s death to cool, even if that means fewer weeks in which to sell a July picture? 

If the Trayvon Martin controversy deepens, Fox could be pressed further, for instance to retitle or delay the film. But Hollywood’s conventional wisdom still says that such changes usually compound the problem.


Tag(s): NEIBW

NYT: Fox says [NEIBW] teaser had scenes not actually in thel movie. (nice spin) Internal debate about timing continues at Fox...   Antibody on Apr 09, 11:19

the end of the trailer is in it the opening drive not from what i have heard {nm}   notfabio on Apr 09, 11:51

Not that uncommon for trailers to include scenes or shots not in the final movie cut. {nm}   DTravel on Apr 09, 12:11

They're saying it was never intended to be in the final movie. {nm}   Antibody on Apr 09, 12:15





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