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LAT: Trackings for [BATM3] is higher than BATM2, but running slightly behind 'Avengers'

Posted by: Antibody on Jun 28, 15:26

http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-dark-knight-rises-tracking-20120627,0,2540493.story

The percentage of people in the U.S. and Canada who said they were "definitely interested" in seeing the Batman movie, or listed it as their "first choice" among upcoming releases, was virtually identical to the percentage for "Avengers" three weeks before its debut -- at 64% and 22%, respectively.

When "first choice" is sliced by demographic category, "The Dark Knight Rises" is stronger among men, while "The Avengers" was initially generating more excitement among women.

The only category in which "The Dark Knight Rises" lagged significantly behind "Avengers" is that of "unaided awareness" -- the percentage of people who could list it as an upcoming release without any prompting. The figure for the third Batman movie is 8%, compared with 13% for Avengers at the same point in time.

...

Its "definite interest" and "first choice" figures are even slightly higher than those of 2009's "The Dark Knight," which opened to $158.4 million. The people who have seen the data expect that "The Dark Knight Rises" will have a massive opening of more than $150 million and could approach the "Avengers" record.


Tag(s): BATM3

LAT: Trackings for [BATM3] is higher than BATM2, but running slightly behind 'Avengers'   Antibody on Jun 28, 15:26

How does tracking compare with Hunger Games? {nm}   Tanker on Jun 28, 16:40





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The Hunger Games: Mockingjay Par (HGAM4) 20000 307.77 (+0.12)         The Yellow Birds (YELOB) 5000 6.59 (-0.08)         The Hunger Games: Mockingjay Par (HGAM4) 50000 307.77 (+0.12)         John Malkovich (JMALK) 995 88.23 (+0.60)         Ninjago (NJAGO) 1000 38.78 (-0.20)         CHiPs (CHIPS) 49999 12.25 (-0.12)         That's What I'm Talking About (TWITA) 74999 17.46 (-0.03)         AutoBahn (ABAHN) 99999 13.67 (-0.19)         Ninjago (NJAGO) 99999 38.78 (-0.20)         The Gambler (GMBLR) 5000 26.07 (-2.85)         Salt 2 (SALT2) 100000 1.44 (+0.11)         Wargames (WARGM) 5000 13.87 (-0.02)         The Gambler (GMBLR) 100000 26.07 (-2.85)         Benedict Cumberbatch (BCUMB) 5000 87.24 (+0.29)         Benedict Cumberbatch (BCUMB) 5000 87.24 (+0.29)         Annie (ANNIE) 11000 51.13 (+4.33)         Night at the Museum: Secret of t (NMUS3) 100000 68.09 (-6.12)         Whiplash (WHPLS) 100000 5.14 (+0.10)         Last Voyage Of The Demeter (LVDEM) 646 0.02 (+0.01)         N5: Kristen Stewart - Still Alic (N5SKST) 20000 3.48 (-0.02)         Saint Laurent (SLAUR) 1218 0.80 (+0.51)         N5: Kristen Stewart - Still Alic (N5SKST) 20000 3.48 (-0.02)         Joseph Gordon-Levitt (JGORD) 5000 57.47 (+0.43)         Night at the Museum: Secret of t (NMUS3) 100000 68.09 (-6.12)         American Heist (AMHST) 1 4.62 (+0.06)         American Heist (AMHST) 1 4.62 (+0.06)         Night at the Museum: Secret of t (NMUS3) 100000 68.09 (-6.12)         Max Von Sydow (MVSYD) 7500 52.93 (-0.71)         N5: Birdman - Best Picture (N5PBRD) 19944 8.24 (-0.06)         N5: Birdman - Best Picture (N5PBRD) 9988 8.24 (-0.06)         Trainspotting 2 (TSPO2) 100000 0.42 (+0.11)         The Gambler (GMBLR) 50000 26.07 (-2.85)         Unbroken (UBRKN) 50000 50.66 (+2.53)         Exodus: Gods and Kings (EXODU) 100000 63.83 (-3.48)         Annie (ANNIE) 25000 51.13 (+4.33)         The Perfect Guy (TPGUY) 70000 16.28 (+0.10)         The SpongeBob Movie 2: Sponge Ou (SPBO2) 10 55.67 (+0.27)         Penguins of Madagascar (PMADG) 100000 62.93 (+0.88)         Into the Forest (NTFRS) 100000 3.23 (+0.10)         Jennifer Aniston (JANIS) 278 67.15 (+0.65)         Fantastic Beasts and Where to Fi (FBSTS) 10000 92.02 (-0.65)         Annie (ANNIE) 100000 51.13 (+4.33)         The Avengers: Age of Ultron (AVNG2) 1394 482.18 (-0.12)         Pirates of the Caribbean 5 (PIRT5) 1096 87.51 (-0.62)         The Glass Castle (GLASC) 558 15.59 (-0.04)         N5: JC Chandor - A Most Violent (N5DJCC) 13814 3.86 (-0.01)         Ted 2 (TED2) 20000 113.16 (-0.92)         Bloodsport (BLDSP) 100000 3.87 (+0.08)         Mortdecai (MRTDC) 100000 32.75 (-0.30)         Into the Woods H$35 Call (INTWD.CA) 20000 1.97 (-0.14)