The percentage of people in the U.S. and Canada who said they were "definitely interested" in seeing the Batman movie, or listed it as their "first choice" among upcoming releases, was virtually identical to the percentage for "Avengers" three weeks before its debut -- at 64% and 22%, respectively.
When "first choice" is sliced by demographic category, "The Dark Knight Rises" is stronger among men, while "The Avengers" was initially generating more excitement among women.
The only category in which "The Dark Knight Rises" lagged significantly behind "Avengers" is that of "unaided awareness" -- the percentage of people who could list it as an upcoming release without any prompting. The figure for the third Batman movie is 8%, compared with 13% for Avengers at the same point in time.
Its "definite interest" and "first choice" figures are even slightly higher than those of 2009's "The Dark Knight," which opened to $158.4 million. The people who have seen the data expect that "The Dark Knight Rises" will have a massive opening of more than $150 million and could approach the "Avengers" record.