ANNOUNCEMENT: Sign-In with Facebook is currently unavailable. Please use your HSX username to login. Sorry about the inconvenience.

HSX Forums: Movies Board






LAT: Trackings for [BATM3] is higher than BATM2, but running slightly behind 'Avengers'

Posted by: Antibody on Jun 28, 15:26

http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-dark-knight-rises-tracking-20120627,0,2540493.story

The percentage of people in the U.S. and Canada who said they were "definitely interested" in seeing the Batman movie, or listed it as their "first choice" among upcoming releases, was virtually identical to the percentage for "Avengers" three weeks before its debut -- at 64% and 22%, respectively.

When "first choice" is sliced by demographic category, "The Dark Knight Rises" is stronger among men, while "The Avengers" was initially generating more excitement among women.

The only category in which "The Dark Knight Rises" lagged significantly behind "Avengers" is that of "unaided awareness" -- the percentage of people who could list it as an upcoming release without any prompting. The figure for the third Batman movie is 8%, compared with 13% for Avengers at the same point in time.

...

Its "definite interest" and "first choice" figures are even slightly higher than those of 2009's "The Dark Knight," which opened to $158.4 million. The people who have seen the data expect that "The Dark Knight Rises" will have a massive opening of more than $150 million and could approach the "Avengers" record.


Tag(s): BATM3

LAT: Trackings for [BATM3] is higher than BATM2, but running slightly behind 'Avengers'   Antibody on Jun 28, 15:26

How does tracking compare with Hunger Games? {nm}   Tanker on Jun 28, 16:40





Post a Reply

To post to the forums you must first login!

Cantor Exchange
The Flash (FLASH) 749 18.49 (0.00)         The Light Between Oceans (TLBOC) 100000 17.43 (+0.19)         We Are Your Friends (WAYFR) 100000 30.42 (+0.95)         Zootopia (ZOOTP) 100000 33.70 (-0.36)         Seventh Son (SPKAP) 100000 26.80 (+0.86)         Ride (RIDE1) 50000 0.26 (0.00)         Silver Surfer (SSRFR) 93308 0.35 (+0.01)         Clifford the Big Red Dog (CTBRD) 100000 36.59 (+1.11)         Clifford the Big Red Dog (CTBRD) 100000 36.59 (+1.11)         We Are Your Friends (WAYFR) 100000 30.42 (+0.95)         The Magnificient Seven (MAGN7) 100000 27.17 (+0.95)         Birdman (BIRDM) 99999 26.37 (-0.58)         Cantinflas (CANTI) 9999 10.10 (-0.65)         Leviathan (LEVIA) 99999 1.93 (-0.05)         Six Billion Dollar Man (6MILL) 100000 1.68 (+0.01)         Leviathan (LEVIA) 99999 1.93 (-0.05)         Vacation (VACTN) 100000 31.41 (+0.98)         The Light Between Oceans (TLBOC) 100000 17.43 (+0.19)         Leviathan (LEVIA) 100000 1.93 (-0.05)         We Are Your Friends (WAYFR) 100000 30.42 (+0.95)         The Light Between Oceans (TLBOC) 100000 17.43 (+0.19)         Leviathan (LEVIA) 100000 1.93 (-0.05)         The Magnificient Seven (MAGN7) 100000 27.17 (+0.95)         Clifford the Big Red Dog (CTBRD) 100000 36.59 (+1.11)         Seventh Son (SPKAP) 100000 26.80 (+0.86)         Clifford the Big Red Dog (CTBRD) 100000 36.59 (+1.11)         Wolverine 3 (WOLV3) 75000 101.78 (-0.18)         The Girl Who Played With Fire (TGRL2) 100000 5.59 (+0.22)         Paper Towns (PRTWN) 42522 38.32 (+0.24)         Blade Runner 2 (BLAD2) 100000 27.55 (-0.50)         Paper Towns (PRTWN) 42522 38.32 (+0.24)         When the Game Stands Tall (WTGST) 9999 23.87 (+0.01)         The Girl Who Played With Fire (TGRL2) 100000 5.59 (+0.22)         The Girl Who Played With Fire (TGRL2) 90000 5.59 (+0.22)         Shaun the Sheep (SHEEP) 99999 17.92 (-0.44)         Rene Russo (RRUSS) 20000 95.17 (+0.17)         Shaun the Sheep (SHEEP) 100000 17.92 (-0.44)         Sin City: A Dame to Kill For (SINC2) 18806 13.04 (+0.31)         The Magnificient Seven (MAGN7) 99999 27.17 (+0.95)         If I Stay (ISTAY) 9999 47.74 (-0.86)         The Girl Who Played With Fire (TGRL2) 100000 5.59 (+0.22)         Seventh Son (SPKAP) 1 26.80 (+0.86)         Frank and Cindy (FRNCN) 100000 3.83 (-0.17)         Visions (VISIN) 9999 10.59 (0.00)         Beetlejuice 2 (BEET2) 100000 27.92 (-0.98)         The Remaining (RMAIN) 100000 4.07 (+0.48)         The Amazing Spider-Man 3 (SPID6) 1000 116.01 (0.00)         We Are Your Friends (WAYFR) 1 30.42 (+0.95)         The Legend of Conan (CONA2) 100000 15.11 (+0.06)         By the Sea (BYSEA) 99999 29.57 (+1.62)