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LAT on slow box office weekend. Open Road has spent at least $20 million to aggressively market HITRN, C+ CinemaScore.
Premium Rush $6 million during its first three days in release, according to individuals who have seen pre-release audience surveys.
The Apparation may gross only $2 million this weekend.
LAT on slow box office weekend. Open Road has spent at least $20 million to aggressively market HITRN, C+ CinemaScore. on Aug 23, 12:33
Sad for HITRN but knew in the back of my mind that this could occur. LATimes has me thinking now $4M OW, max, for HITRN & 6M for 5 days. {nm} on Aug 23, 12:53
I wouldn't count HITRN out yet, with that kind of theatre count, I wouldn't be surprised it it squeaked out high single digits. {nm} on Aug 23, 13:01
With its Wed, it will need to have an insane Friday increase, unseen in August before, to get to high single digit for the weekend on Aug 23, 13:04
I must concur with xiayun with this one. {nm} on Aug 23, 13:07
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