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I think that fundamental truth has already been demonstrated time and time again, and studios are already adapting to it.
Look at what movies are getting released in March these days. After ICEA2 made $68M in 2006, followed by 300 making $70M OW the following year, there have been bigger and higher profile movies opening at that time of year, like ALCNW and HGAME. Next year, March has ELYSM, OZTGP, JACGK and GIJO2, which could just as easily be a summer slate.
The issue is that there will always be sucky movies, and studios still have to find ways to market and release them in ways that give them the best return on their investment. That means, among other things, releasing them on weekends where there are no tentpoles.
MCA Predictions Up. Looks like a sub-par weekend. Aug 23, 11:28
you predict obama 2016. It is shame hsx didn't add obama 2016 as ipo Aug 23, 11:29
Spolier Alert! Dead horse seen on HSX. Currently being beaten. Film @11. {nm} Aug 23, 11:34
Lol Spoiler Dead Horse Smurf {nm} Aug 23, 11:37
Investigating police report a broken record left at the scene {nm} Aug 23, 12:23
He might be repetitive, but I wonder if clashing political views prevent the Obama movie from an IPO on HSX. Aug 23, 13:00
Are you serious? {nm} Aug 23, 13:19
Mitt, is that you? {nm} Aug 23, 12:41
The seats fo empty anyways since it's the end of summer. {nm} Aug 23, 12:34
* go empty {nm} Aug 23, 12:35
The issue, I feel, is not what TIME of year it is, but what kind of MOVIES play during it. I guarantee you if TRFM4 came out, Aug 23, 12:48
I think that fundamental truth has already been demonstrated time and time again, and studios are already adapting to it. Aug 23, 13:14
Or even MALEF, which with its current date may get murdered @ the BO when it's comes out summer 2014. {nm} Aug 23, 13:22
Cost more money to run the projector. ;-) {nm} Aug 23, 12:44
