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LAT: 'Up in the Air' gives Paramount a marketing challenge.

Posted by: Antibody on Nov 30, 10:22

[UPAIR]

http://www.latimes.com/entertainment/news/la-fi-ct-air30-2009nov30,0,7012476.story


Tag(s): UPAIR

LAT: 'Up in the Air' gives Paramount a marketing challenge. Antibody Nov 30, 10:22

its an interesting point; I just got laid (not really) or sosmeone I know, why don't I go watch a movie about it {nm} sneak Nov 30, 10:29

It is a cakewalk compared to Lovely Bones. ;) {nm} notfabio Nov 30, 10:50

Well....... I believe LVBON will do mutliples of the numbers UPAIR will do. But both will be massively marketed on directorial merits... {nm} Facto Nov 30, 11:04

both films are to down ( subject wise ) to make them longs for me. ( how's that for an early gutcheck ?) {nm} JMT Nov 30, 11:09

I probably won't see LVBON, and have already seen UPAIR. Won't Peter Jackson have a huge fanboy turn-out, though? One quite above what Facto Nov 30, 11:27

These are pushpull-films allright. And what was the value of the LOTR-hitdirector in bringing succes to the last KingKong ? JMT Nov 30, 12:20

King Kong was a modest success, wasn't it? It just performed below what fanboys on HSX hoped for. Avatar is already in big trouble, I think. {nm} Facto Nov 30, 12:24

"This movie could either be cathartic or, because it hits so close to home, people may not want to spend two hours Facto Nov 30, 11:49

Can this info be correct, though? Paramount will spend $40M promoting a movie that cost $25M to make.. ?? Seriously... ??? Facto Nov 30, 12:08

That's normal for a studio wide release these days, plus an Oscar campaign. {nm} Antibody Nov 30, 12:17

Ok - good to know I can learn substantial new things here on HSX still, on any given day :-) {nm} Facto Nov 30, 12:21

Clooney looks dreamy in the ads. 'Nuff said! {nm} leo21 Nov 30, 16:52





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