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I think people buy advance tickets when they think a movie is going to be an event, and they want to cut the risk of missing out.

Posted by: RogerMore on Jul 01, 13:55 in response to arbybaker's post True but this is a Holiday weekend so it could spin a...

So if people feel they can buy a ticket by walking up they will, but if they think it's going to be a hassle with queues and waiting and sell-outs, they're more likely to book ahead.

So pre-sales for TED weren't big, because no one was really expecting anything of it and it turned out to be big. Pre-sales for TED2 were bigger, because people who wanted to see it remembered how big the first weekend was, and thought "I'd better buy tickets in advance" without realising that not everyone else wanted to see the same movie again and they could have walked up safely..

I'd expect movies on holiday weekends to have higher pre-sales, because the average movie-goer is thinking "everyone will be going this weekend to see something. I'd better make sure I have a ticket, so I don't turn up to find it is sold out already". So TERM5 is doing better than SANDR in advance sales because no-one expected SANDR to be a $50 million opener, while TERM5 is a franchise movie with an established fan-base, etc that is more motivated to buy in advance.

And it's no surprise that MGCM2 is going better than SCOPR. Generalising, MGCM2 is a movie to see with a group of girlfriends on Friday - it's an event, which means more pre-sales. While SCOPR is a movie to see on Saturday with the husband/date or one or two friends, so it's more casual and would have fewer pre-sales.





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