D: ANTMN 6.4 Jul 17, 08:14
Comparisons from article: Thor 2 - $7.1/$85, The Wolverine - $4/53 {nm} Jul 17, 08:20
Keeping in mind Thor 2 was in November and Wolverine previews started at 10pm. Both are big factors, IMO. {nm} Jul 17, 08:22
This is true - I was just going by examples in the Deadline article. Ant-man had early showings, right? {nm} Jul 17, 08:23
Yes, started at 7pm (here anyway). {nm} Jul 17, 08:26
Will a 7 p.m. show still roll into Friday gross? {nm} Jul 17, 08:49
yes {nm} Jul 17, 08:52
That seems . . . cheaty. {nm} Jul 17, 08:56
Spy had 5PM shows that rolled into Friday. {nm} Jul 17, 09:06
Spy had 5PM shows that rolled into Friday. {nm} Jul 17, 09:06
It's how the studios report it, and it makes for bigger OWs and bigger adjusts, so quiet you! {nm} Jul 17, 09:20
Seems like most every movie that has Thursday shows starts at 7:00 PM now. They know us olds in our 30s don't want to be out past midnight! Jul 17, 09:26
It definitely kicked into overdrive because of Aurora, theatre owners like it because earlier audiences buy more concessions Jul 17, 09:43
From a safety standpoint it spreads out the crowd (even if generally speaking the later shows are still the most popular ones) Jul 17, 09:47
Oh duh - I should have thought of that. {nm} Jul 17, 10:44
Thor 2 also started previews at 8pm compared to the extra hour for Ant-Man. {nm} Jul 17, 08:31
Whether it starts at 7pm or 8pm, it's just one showing iirc. {nm} Jul 17, 09:03
That's a nice number. Would think 60 is the floor from here. {nm} Jul 17, 08:26
Worth noting that the same Thursday multiplier as GOTG would be low-to-mid 50s for ANT. {nm} Jul 17, 08:37
Although GOTG likely would be more frontloaded with the huge buzz it had {nm} Jul 17, 08:49
And Guardians had a younger cast vs Michael Douglas and that young 46 year old whipper snapper Paul Rudd {nm} Jul 17, 08:54
And I think that some of the main characters were animated also brought in a younger crowd, similar to TMNT {nm} Jul 17, 09:12