Movies

538: FIFA movie (United Passions) was a truly epic failure. Good read with some laughable numbers. Initech Jul 21, 10:03

Thats an inaccurate assessment. this was a VOD play. you can't call it a failure. Its theatrical release was to guarantee VOD placement {nm} Moviesnob Jul 21, 10:07

This article is about the failure of the theatrical release, so the assessment is 100% accurate. {nm} Initech Jul 21, 10:12

how was the theatrical release a failure? it was to guarantee VOD placement. its revenue was irrelevant. Moviesnob Jul 21, 10:14

Even if the release was a formality, revenue (from any source) is never irrelevant. By the way, I am smiling through this exchange and... Initech Jul 21, 10:20

ok, I'll smile. But I dont think Screen Media will put in any dollars in their forecast for theatrical Moviesnob Jul 21, 10:24

Can you provide some detail about why theatrical release is required for VOD? I get writing it off, but why so many screens/days? {nm} Initech Jul 21, 10:27

"Theatrical" release gets better placement on Netflix, iTunes, DirecTV....etc. "same day as theaters" {nm} Antibody Jul 21, 10:30

Sounds like 'As seen on TV' sort of rub.... {nm} Initech Jul 21, 10:33

it'll change at some point, but VOD sees it as a customer service thing. But eventually, they will agree that something like cobbler will Moviesnob Jul 21, 10:49

It was only 7 days, the minimum for a theartical release. {nm} Antibody Jul 21, 10:37

and minimum of ten markets (must be approved markets). Needs to get 4 showings a day too (indemand has a guy whose sole task is to verify Moviesnob Jul 21, 10:52

Cool, thanks for the info! {nm} Initech Jul 21, 11:22

Moviesnob, I hope you'll be there, every single time anybody looks at the theatrical number on Mojo, to make sure you explain it to them. goodvibe61 Jul 21, 11:10

it wouldnt do any good. the only people who know if it was successful is Screen Media {nm} Moviesnob Jul 21, 12:56

This would have been straight to video in the days before VOD. {nm} Antibody Jul 21, 10:25

VOD grossing roughly $178,000, according to Dergarabedian/Rentrack {nm} Antibody Jul 21, 10:35

Oops, read that wrong. That's the foreign box office. {nm} Antibody Jul 21, 10:35