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Whisper Numbers: Harry Potter is bigger than ever



After a two-year sabbatical, the teen wizard returned to theaters in Harry Potter and the Half-Blood Prince [HPOT6]. Fans promptly greeted the new installment with a princely sum of $58.3 million on Wednesday, the fourth biggest single day ever at the box office. So much for the call of boycott when Warner Bros. pushed back the November release date last year.  The delay wound up helping build the anticipation even more for the sixth film in the series.  Hormones are raging at Hogwarts even as Harry, Ron and Hermione face the latest threat from Lord Voldemort. The preceding film Harry Potter and the Order of the Phoenix also opened on a Wednesday with $44.2 million on its way to $139.7 million for its first five days.  If The Half-Blood Prince were to follow the same pattern, the PG-rated film could be on its way to $184 million by Sunday.  Appearing in 4325 locations, Harry Potter has a shot as the latest sequel has been met with great enthusiasm. 

Ice Age: Dawn of the Dinosaurs [ICEA3] should hold its own against more competition for the family audience.  The animated sequel could thaw out another $14 million and maintain its second spot for a third straight weekend.  

Transformers: Revenge of the Fallen [TFRM2] also should be able to hold its ground against the debut of another franchise film.  The Autobots could fill up about $12 million and push its gauge past the $350 million mark.   

Although Bruno [BRUNO] debuted in first place, the gay fashionista will not have a long shelf life.    Box office for the R-rated comedy actually declined from Friday to Saturday, a rare occurrence that signaled awful word of mouth.  Trying to top himself in Borat, Sacha Baron Cohen [SBCOH] went too far by some standards for shock value.  Bruno will be likely be discounted more than 60% in its second weekend to under $12 million.

That’s the whisper from the trading floor.




Tag(s): HPOT6, ICEA3, TFRM2, BRUNO, SBCOH

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By Box Office Whisperer on Thursday, July 16, 2009 @ 02:04 PM        2748 views


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Jason Momoa (JMOMO) 4000 45.13 (+0.02)         Annabelle: Creation (ANAB2) 100000 62.23 (+0.13)         Annihilation (ANHLT) 20738 27.03 (+1.41)         The Nutcracker And The Four Real (NUTFR) 25000 45.05 (-0.10)         The Beguiled (BGUIL) 100000 12.04 (-0.25)         Official Secrets (OFSEC) 99999 6.01 (+0.24)         Just Cause (JCAUS) 100000 21.32 (+1.32)         Stronger (STRON) 100000 8.92 (-0.24)         Just Cause (JCAUS) 900 21.32 (+1.32)         Transformers: The Last Knight (TFRM5) 35000 144.19 (-0.30)         Departure (DPRTU) 49999 2.36 (+0.21)         All Eyez on Me (TUPAC) 8000 57.58 (+1.01)         She Came to Me (SCTME) 100000 13.04 (+0.53)         All Eyez on Me (TUPAC) 60000 57.58 (+1.01)         Official Secrets (OFSEC) 49999 6.01 (+0.24)         Semper Fi (SMPRF) 100000 12.30 (+0.98)         Robopocalypse (RCLPS) 49999 3.17 (+0.26)         Rememory (REMEM) 100000 4.18 (+0.56)         Just Cause (JCAUS) 100000 21.32 (+1.32)         The Beguiled (BGUIL) 100000 12.04 (-0.25)         Z aka Zorro Reborn (ZOROR) 49999 4.64 (+0.32)         Peter Pan (PTRPN) 100000 71.33 (+1.60)         Mid-90s (MID90) 100000 16.26 (+0.64)         Sandman (SANDM) 49999 5.74 (+0.40)         Shadows (MSHDW) 34999 7.57 (+0.40)         She Came to Me (SCTME) 34999 13.04 (+0.53)         Person to Person (PERSN) 100000 2.22 (+0.04)         Transformers: The Last Knight (TFRM5) 100000 144.19 (-0.30)         It’s What I Do (IWIDO) 34999 16.44 (+0.53)         Methuselah (METHU) 34999 34.49 (+0.54)         I Do...Until I Don't aka What's (WSTPT) 100000 1.13 (+0.02)         Semper Fi (SMPRF) 34999 12.30 (+0.98)         Columbus (CLMBS) 100000 2.06 (+0.05)         Han Solo: A Star Wars Story (SWAR2) 1233 397.73 (-1.00)         Downton Abbey (DWTAB) 34999 16.10 (-1.27)         Mid-90s (MID90) 100000 16.26 (+0.64)         Just Cause (JCAUS) 100000 21.32 (+1.32)         Peter Pan (PTRPN) 24999 71.33 (+1.60)         Hellboy: Rise of the Blood Queen (HELB3) 100000 39.78 (-0.06)         The Ballad of Lefty Brown (TBOLB) 5 1.99 (-0.01)         Transformers: The Last Knight (TFRM5) 100000 144.19 (-0.30)         Just Cause (JCAUS) 250 21.32 (+1.32)         All Eyez on Me (TUPAC) 90000 57.58 (+1.01)         Peter Pan (PTRPN) 100 71.33 (+1.60)         The Ballad of Lefty Brown (TBOLB) 1 1.99 (-0.01)         Ron Howard (RHOWA) 200 24.04 (+0.48)         Dwayne Johnson (TROCK) 200 165.26 (0.00)         Despicable Me 3 - Opening Weeken (DESM3.OW) 500 104.58 (0.00)         Pirates of the Caribbean: Dead M (PIRT5.BW) 500 8.74 (+0.01)         The Beguiled (BGUIL) 100000 12.04 (-0.25)