SPIN FACTOR®

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Whisper Numbers: Harry Potter is bigger than ever

After a two-year sabbatical, the teen wizard returned to theaters in Harry Potter and the Half-Blood Prince [HPOT6]. Fans promptly greeted the new installment with a princely sum of $58.3 million on Wednesday, the fourth biggest single day ever at the box office. So much for the call of boycott when Warner Bros. pushed back the November release date last year.  The delay wound up helping build the anticipation even more for the sixth film in the series.  Hormones are raging at Hogwarts even as Harry, Ron and Hermione face the latest threat from Lord Voldemort. The preceding film Harry Potter and the Order of the Phoenix also opened on a Wednesday with $44.2 million on its way to $139.7 million for its first five days.  If The Half-Blood Prince were to follow the same pattern, the PG-rated film could be on its way to $184 million by Sunday.  Appearing in 4325 locations, Harry Potter has a shot as the latest sequel has been met with great enthusiasm. 

Ice Age: Dawn of the Dinosaurs [ICEA3] should hold its own against more competition for the family audience.  The animated sequel could thaw out another $14 million and maintain its second spot for a third straight weekend.  

Transformers: Revenge of the Fallen [TFRM2] also should be able to hold its ground against the debut of another franchise film.  The Autobots could fill up about $12 million and push its gauge past the $350 million mark.   

Although Bruno [BRUNO] debuted in first place, the gay fashionista will not have a long shelf life.    Box office for the R-rated comedy actually declined from Friday to Saturday, a rare occurrence that signaled awful word of mouth.  Trying to top himself in Borat, Sacha Baron Cohen [SBCOH] went too far by some standards for shock value.  Bruno will be likely be discounted more than 60% in its second weekend to under $12 million.

That’s the whisper from the trading floor.




Tag(s): HPOT6, ICEA3, TFRM2, BRUNO, SBCOH

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By Box Office Whisperer on Thursday, July 16, 2009 @ 02:04 PM 3106 views

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The First Omen (OMEN1) 150000 23.54 (-0.13)         The First Omen (OMEN1) 150000 23.54 (-0.13)         Pirates of the Caribbean 6 (PIRT6) 150000 52.50 (+0.41)         Pirates of the Caribbean 6 (PIRT6) 150000 52.50 (+0.41)         Man from Toronto (MFTOR) 150000 28.09 (-0.39)         Man from Toronto (MFTOR) 150000 28.09 (-0.39)         American Underdog: The Kurt Warn (AUKWS) 150000 26.62 (-0.21)         American Underdog: The Kurt Warn (AUKWS) 150000 26.62 (-0.21)         Gold (GOLD1) 150000 5.07 (+0.53)         Gold (GOLD1) 150000 5.07 (+0.53)         Come Away (CAWAY) 150000 0.09 (+0.07)         Dreamland (DRMLD) 50000 0.01 (-0.05)         Chick Fight (CHICF) 50000 0.03 (+0.02)         Robin Wright (RWPEN) 24999 84.25 (+2.25)         Jurassic World: Dominion (JURA6) 150000 260.61 (+2.56)         Hillbilly Elegy (HBELG) 140000 0.05 (+0.02)         Jurassic World: Dominion (JURA6) 150000 260.61 (+2.56)         Robin Wright (RWPEN) 25000 84.25 (+2.25)         Pedro Pascal (PPASC) 24999 59.60 (-3.14)         The Little Things (LTHNG) 140784 14.18 (-0.11)         Pedro Pascal (PPASC) 25000 59.60 (-3.14)         The Violent Heart (TVLNH) 150000 0.56 (+0.02)         Patty Jenkins (PJENK) 24999 80.08 (-5.00)         Jungleland (JNGLN) 50000 0.03 (+0.02)         The Tomorrow War (GDRFT) 420 26.34 (+0.04)         Patty Jenkins (PJENK) 25000 80.08 (-5.00)         The Statistical Probability of L (SPLFS) 150000 6.00 (0.00)         Paul Greengrass (PGREE) 25000 108.03 (+1.16)         Omari Hardwick (OHARD) 25000 9.96 (-0.38)         Patty Jenkins (PJENK) 25000 80.08 (-5.00)         Kristen Wiig (KWIIG) 25000 49.59 (-11.92)         Kristen Wiig (KWIIG) 20000 49.59 (-11.92)         Jennifer Coolidge (JCOOL) 20000 36.34 (+0.44)         Omari Hardwick (OHARD) 24999 9.96 (-0.38)         Paul Greengrass (PGREE) 25000 108.03 (+1.16)         Paul Greengrass (PGREE) 25000 108.03 (+1.16)         Chris Pine (CPINE) 25000 114.41 (-0.66)         Omari Hardwick (OHARD) 25000 9.96 (-0.38)         Chris Pine (CPINE) 20000 114.41 (-0.66)         Jennifer Coolidge (JCOOL) 25000 36.34 (+0.44)         Carey Mulligan (CMULL) 25000 6.92 (-6.55)         Jennifer Coolidge (JCOOL) 25000 36.34 (+0.44)         Top Gun: Maverick (TOPG2) 6250 135.84 (-3.12)         Top Gun: Maverick (TOPG2) 12500 135.84 (-3.12)         Chris Pine (CPINE) 25000 114.41 (-0.66)         Connie Britton (CBRIT) 25000 9.78 (-0.27)         Connie Britton (CBRIT) 5000 9.78 (-0.27)         Chris Pine (CPINE) 25000 114.41 (-0.66)         Black Widow (BWDOW) 2500 142.03 (-1.82)         Kristen Wiig (KWIIG) 24999 49.59 (-11.92)