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Box Score: Paranormal Activity 3 captures best horror opening ever.

The third film in the found footage horror franchise and produced for a mere $5 million, Paranormal Activity 3 [PNAC3] scared up a whopping estimated weekend gross of $54.0 million.  The opening sets a new record for horror films, crushing Paranormal Activity 2's own $40.7 million,  as well as for October, beating Jackass 3D's $50.4 million.   The film brought out an audience that was 54% female and 53% over the age of 25.

After reigning for two weeks, Reel Steel [RSTEL] fell to second place at $11.3 million.  The robot boxer's purse currently reads $67.2 million. 

Footloose [FTLOS] scored $10.9 million to finish third.  The remake slipped just 30% from its opening weekend.

The Three Musketeers [3MSKT] debuted in fourth place with just $8.8 million.  Summit was called out by Milla Jovovich [MJOVO] for under-marketing the umpteenth adaptation.

Opening eight years after the first film, Johnny English Reborn [JENG2] banked $3.8 million to chart  eighth overall.

 

Rank TITLE F-S-S TOTAL
1 PARANORMAL ACTIVITY 3 $54,020,000 $54,020,000
2 REAL STEEL $11,300,000 $67,200,000
3 FOOTLOOSE $10,850,000 $30,863,000
4 THE THREE MUSKETEERS $8,800,000 $8,800,000
5 THE IDES OF MARCH $4,900,000 $29,159,000
6 DOLPHIN TALE $4,200,000 $64,391,000
7 MONEYBALL $4,050,000 $63,709,000
8 JOHNNY ENGLISH REBORN $3,802,400 $3,802,400
9 THE THING $3,114,800 $14,094,145
10 50/50 $2,830,000 $28,815,540
11 COURAGEOUS $2,500,000 $24,981,000
12 THE BIG YEAR $1,685,000 $6,004,378

Source: Exhibitor Relations Co.



Tag(s): PNAC3, RSTEL, FTLOS, 3MSKT, MJOVO, JENG2

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By Antibody on Sunday, October 23, 2011 @ 11:11 AM 6401 views

Recent Comments

80181597
Tuesday, October 25 at 19:41 PM Pacific
Isn't "Hannibal" the record holder for best OW for a horror film?
Jelly
Wednesday, October 26 at 05:05 AM Pacific
That was my first thought too. I guess it depends on your classification of Hannibal, which could be either horror or thriller. Amazing that it opened so high ten years ago.


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