SPIN FACTOR®

The HSX Blog



Box Score: Paranormal Activity 3 captures best horror opening ever.

The third film in the found footage horror franchise and produced for a mere $5 million, Paranormal Activity 3 [PNAC3] scared up a whopping estimated weekend gross of $54.0 million.  The opening sets a new record for horror films, crushing Paranormal Activity 2's own $40.7 million,  as well as for October, beating Jackass 3D's $50.4 million.   The film brought out an audience that was 54% female and 53% over the age of 25.

After reigning for two weeks, Reel Steel [RSTEL] fell to second place at $11.3 million.  The robot boxer's purse currently reads $67.2 million. 

Footloose [FTLOS] scored $10.9 million to finish third.  The remake slipped just 30% from its opening weekend.

The Three Musketeers [3MSKT] debuted in fourth place with just $8.8 million.  Summit was called out by Milla Jovovich [MJOVO] for under-marketing the umpteenth adaptation.

Opening eight years after the first film, Johnny English Reborn [JENG2] banked $3.8 million to chart  eighth overall.

 

Rank TITLE F-S-S TOTAL
1 PARANORMAL ACTIVITY 3 $54,020,000 $54,020,000
2 REAL STEEL $11,300,000 $67,200,000
3 FOOTLOOSE $10,850,000 $30,863,000
4 THE THREE MUSKETEERS $8,800,000 $8,800,000
5 THE IDES OF MARCH $4,900,000 $29,159,000
6 DOLPHIN TALE $4,200,000 $64,391,000
7 MONEYBALL $4,050,000 $63,709,000
8 JOHNNY ENGLISH REBORN $3,802,400 $3,802,400
9 THE THING $3,114,800 $14,094,145
10 50/50 $2,830,000 $28,815,540
11 COURAGEOUS $2,500,000 $24,981,000
12 THE BIG YEAR $1,685,000 $6,004,378

Source: Exhibitor Relations Co.



Tag(s): PNAC3, RSTEL, FTLOS, 3MSKT, MJOVO, JENG2

View more Blog posts »



By Antibody on Sunday, October 23, 2011 @ 11:11 AM 6356 views

Recent Comments

80181597
Tuesday, October 25 at 19:41 PM Pacific
Isn't "Hannibal" the record holder for best OW for a horror film?
Jelly
Wednesday, October 26 at 05:05 AM Pacific
That was my first thought too. I guess it depends on your classification of Hannibal, which could be either horror or thriller. Amazing that it opened so high ten years ago.


@HSXMOVIES on Twitter





Follow HSX on Twitter!


How quickly did you act on yesterday's game-changing news?       New trailer for Blithe Spirit starring Dan Stevens, Isla Fisher, Judi Dench & Leslie Mann https://t.co/z52IR7fB78       Australian trailer for Penguin Bloom starring Naomi Watts https://t.co/zcxIBmFPcx       Trailer for The Marksman starring Liam Neeson, in theaters on January 22nd https://t.co/JrzWbYo5OE       Prices have been moving FAST on #WarnerBros #MovieStocks on #HSX. If you're not adjusting your portfolio based on t…       #WarnerBros movies may be down (hope you shorted them on #HSX!) but interestingly the studio fund is WAY up. Guess…       @usatodaylife This move made a seismic impact on the #HSX market. I wonder what the best portfolio configuration wi…       Theatres are going to fight like mad for exclusives. Maybe smaller but more upscale theatres can build high end exp…       @THR This news moved the #HSX market like crazy today. Everyone shorting #WarnerBros movies made out like crazy, an…       The big question is: what will the actual box office impact be post-pandemic? Will people return to theatres? It's…      
The Suicide Squad (SUIC2) 53000 55.82 (-1.33)         Chaos Walking (CHAOW) 100000 24.62 (-0.32)         Space Jam: A New Legacy (SJAM2) 10000 53.92 (+13.91)         Copshop (COPSH) 50000 13.42 (-0.03)         Francis and the Godfather (FGODF) 150000 15.00 (0.00)         Metal Gear Solid (MTLGR) 150000 11.18 (+0.53)         When You Finish Saving the World (WYFSW) 50000 9.22 (-0.03)         The Flash (FLASH) 150000 118.46 (+3.43)         King Richard (KRICH) 10000 17.60 (-0.34)         The Batman (TBATM) 150000 180.54 (+3.44)         Fantastic Beasts 3 (FBST3) 150000 75.18 (+4.02)         Francis and the Godfather (FGODF) 150000 15.00 (0.00)         My Son (MYSN) 50000 21.42 (-0.07)         The Hitman's Wife's Bodyguard (HTMB2) 150000 40.56 (-3.98)         The Many Saints of Newark (TMSON) 10000 19.25 (-0.70)         Tron 3 (TRON3) 1000 27.79 (-0.38)         Ambulance (AMBLN) 50000 26.69 (-0.08)         John Boyega (JBOYE) 250 120.09 (+1.00)         The Hitman's Wife's Bodyguard (HTMB2) 100000 40.56 (-3.98)         What’s Love Got To Do With It? (WLGTD) 150000 7.61 (-0.39)         Those Who Wish Me Dead (TWWMD) 150000 6.51 (+4.14)         The Blacksmith (TBLSM) 50000 18.91 (-0.25)         Cinderella (CNDRL) 50000 35.27 (-0.34)         Shazam! Fury of the Gods aka Sha (SHAZ2) 150000 95.97 (+4.21)         Metal Gear Solid (MTLGR) 150000 11.18 (+0.53)         Good Luck To You, Leo Grande (GLULG) 150000 1.96 (-0.04)         Nobody (NOBOD) 99999 15.22 (-0.33)         Shazam! Fury of the Gods aka Sha (SHAZ2) 150000 95.97 (+4.21)         In the Heights (INHTS) 10000 34.12 (-0.92)         A Quiet Place Part II (AQPL2) 100000 93.81 (-2.42)         Cinderella (CNDRL) 50000 35.27 (-0.34)         A Woman of No Importance (AWONI) 50000 9.78 (+0.01)         Eiza Gonzalez (EGONZ) 25000 59.67 (+0.50)         The Matrix 4 (MTRX4) 150000 46.33 (+10.83)         Candyman (CNDYM) 1000 40.86 (-0.38)         Eiza Gonzalez (EGONZ) 25000 59.67 (+0.50)         Peter Rabbit 2: The Runaway (PRAB2) 50000 43.25 (0.00)         Candyman (CNDYM) 1000 40.86 (-0.38)         DC Super Pets (SUPET) 50000 20.66 (+0.03)         Metal Gear Solid (MTLGR) 150000 11.18 (+0.53)         Virginia Madsen (VMADS) 5000 12.42 (+0.06)         Good Bad & Undead (GBUND) 50000 21.10 (+0.10)         Respect (RESPC) 50000 22.07 (+0.22)         Francis and the Godfather (FGODF) 150000 15.00 (0.00)         Persuasion (PRSUA) 149999 8.20 (+0.55)         Coyote vs. ACME (CVACM) 50000 27.53 (+1.03)         Five Eyes (5EYES) 99996 23.07 (+0.77)         Five Eyes (5EYES) 99999 23.07 (+0.77)         Space Jam: A New Legacy (SJAM2) 142368 53.92 (+13.91)         Metal Gear Solid (MTLGR) 150000 11.18 (+0.53)