SPIN FACTOR® - The HSX Blog



Whisper Numbers: Twilight takes another bite at Thanksgiving.



Three new family films fight for moviegoers over the long Thanksgiving weekend, but none are expected to overtake current box office title holder The Twilight Saga: Breaking Dawn Part 1 [TWLI4]. Although the fanbase has crested, plenty of Twihards remain eager to visit and revisit the wedding of Bella and Edward. Breaking Dawn Part 1 looks to crack around $62 million over the 5-day holiday weekend.

After more than a decade of absence from theaters, The Muppets [MUPET] has return to the scene with the help of star and co-writer Jason Segel [JSEGE]. Kermit, Miss Piggy, and the rest of the gang reunite in their first film since Disney bought The Jim Henson Company in 2004. The Muppets have not been seen much since their last film Muppets From Space bombed in 1999, so Disney has spared no avenues in a marketing blitz to promote the PG-rated film. Playing on the nostalgia of those who grew up with the characters, The Muppets will appeal to adults with and without children. Opening in 3440 theaters, The Muppets could grab $44 million over the long Thanksgiving weekend.

Moviegoers weren’t exactly dancing for the return of Happy Feet Two [HPYF2], which debuted at just half of the original film’s opening With families on holiday, the sequel should hold exceptional and tapped out another $21 million over the 5-day weekend.

Sony teams up with Aardman Studios for the CG-animated Arthur Christmas [ARTHC]. With a crowded marketplace for family fares, the PG-rated film is likely to only attract those with very young children. Sledding into 3367 theaters, Arthur Christmas could deliver $20 million from Wednesday through Sunday.

Director Martin Scorsese [MSCOR] has made Hugo [HUGO] his first 3D family-friendly film. Unfortunately, adults may find the PG-rated film more interesting than children. Paramount has dropped the ball in building awareness for Hugo, and has cut the initial theater locations to just 1227. Hugo has earned rave reviews, which should help the film clock in at $14 million.

That’s the whisper from the trading floor.



Tag(s): TWLI4, MUPET, JSEGE, HPYF2, ARTHC, MSCOR, HUGO

View more Blog posts »



By Box Office Whisperer on Wednesday, November 23, 2011 @ 02:21 PM        6171 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

A Simple Favor (ASFAV) 100000 28.36 (-0.03)         Alden Ehrenreich (AEHRE) 19196 51.97 (-0.53)         The Torture Report (TORTR) 15000 16.60 (-0.65)         Crawl (CRAWL) 15000 21.51 (-0.74)         The First Purge (PURG4) 100000 52.70 (+3.22)         The Empty Man (EMPTY) 15000 15.62 (-0.78)         Jurassic World: Fallen Kingdom (JURA5) 100000 394.93 (-0.26)         The Many Saints of Newark (TMSON) 15000 31.44 (-1.04)         Bad Dads (BDADS) 15000 13.20 (-1.14)         The Sequel Fund (SQUEL) 10000 19.78 (+0.01)         Paul Bettany (PBETT) 17536 187.64 (-1.14)         The City That Sailed (CTSAL) 15000 0.67 (+0.02)         Mass Effect (MSEFC) 15000 0.47 (-0.01)         The Last Photograph (LPHOT) 10000 0.65 (+0.01)         The Front Runner (TFRUN) 100000 13.40 (+0.25)         The Silence (TSLNC) 10000 18.50 (0.00)         Craig T. Nelson (CTNEL) 20000 52.48 (+0.26)         The Beach Bum (TBBUM) 10000 8.72 (-0.08)         Ashton Sanders (ASSAN) 20000 35.13 (+0.13)         The Darkest Minds (DRKMN) 50000 29.11 (+1.80)         Red Squad (REDSQ) 45000 0.06 (-0.01)         Incredibles 2 (NCRD2) 100000 435.66 (-0.12)         Don't Leave Home (DLVHM) 100000 1.57 (-0.43)         The First Purge (PURG4) 100000 52.70 (+3.22)         King of the Kastle (KASTL) 20000 0.23 (-0.01)         Jojo Rabbit (JOJOR) 100000 24.95 (+1.44)         The Many Saints of Newark (TMSON) 100000 31.44 (-1.04)         Jacob's Ladder (JLADR) 100000 10.69 (+0.92)         The Many Saints of Newark (TMSON) 100000 31.44 (-1.04)         Jacob's Ladder (JLADR) 100000 10.69 (+0.92)         Fela Kuti (FELA) 45000 0.03 (0.00)         Jacob's Ladder (JLADR) 50000 10.69 (+0.92)         The Torture Report (TORTR) 100000 16.60 (-0.65)         Brain on Fire (BROFR) 45000 0.03 (+0.02)         The Many Saints of Newark (TMSON) 25000 31.44 (-1.04)         Queen & Country (QUENC) 100000 15.93 (-0.14)         Don't Leave Home (DLVHM) 100000 1.57 (-0.43)         Bad Dads (BDADS) 100000 13.20 (-1.14)         The Lie aka Between the Earth an (THLIE) 100000 15.11 (-0.40)         Star Wars: Episode IX (STAR9) 100000 568.87 (+0.75)         Peter Rabbit 2 (PRAB2) 25000 59.70 (-0.95)         Crawl (CRAWL) 50000 21.51 (-0.74)         Bad Dads (BDADS) 50000 13.20 (-1.14)         The Torture Report (TORTR) 99999 16.60 (-0.65)         Big Trouble in Little China (BTILC) 34000 19.30 (+0.38)         Jonathan Pryce (JPRYC) 20000 26.74 (-0.08)         Christian Slater (CSLAT) 20000 4.92 (-0.08)         Big Trouble in Little China (BTILC) 100000 19.30 (+0.38)         Channing Tatum (CTATU) 20000 55.76 (+0.14)         Jurassic World: Fallen Kingdom (JURA5) 100000 394.93 (-0.26)