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Whisper Numbers: Could Beauty and the Beast reprise number one?

The 2012 box office got off to a huge start as horror fans packed theaters last weekend for The Devil Inside [DVNSD]. Three new releases hope the trend continues over the Martin Luther King Jr. holiday weekend. Disney had tabled the re-release of Beauty and the Beast 3D [BTB3D] until The Lion King 3D broke out last September. Beauty and the Beast is considered a classic that was even Oscar-nominated for Best Picture before a separate category had been created for feature animation. However, the fairy tale does not play as broadly as The Lion King. The primary audience looks to be women with children as well as young couples. Showing in 2625 theaters, Beauty and the Beast 3D may attain $20 million over the four-day weekend.

After a serious turn for The Fighter, Mark Wahlberg [MWAHL] returns to action with the R-rated Contraband [CNTRB]. Universal targets his fanbase that opened 2008’s PG-13 rated Max Payne to $17.6 million and 2007’s R-rated Shooter to $14.5 million. The film faces competition from Mission: Impossible – Ghost Protocol [MISS4], but the biggest obstacle for attracting the male audience may be the NFL playoffs this weekend. Opening in 2836 theaters, Contraband could heist $19 million over the long holiday weekend.

Warner Bros. counters with the PG-13 rated musical Joyful Noise [JOYNS] starring Queen Latifah [QLATI] and Dolly Parton. The gospel choir sing-off hopes to attract older women as well as churchgoers. Playing in 2735 locations, Joyful Noise may belt out $13.5 million over the Martin Luther King Jr. weekend.

Mission: Impossible – Ghost Protocol has a chance to be the highest grossing chapter in the franchise as it looks to add another $13 million through Monday.

After a spectacular opening, The Devil Inside is headed for an equally craptacular fall. With poor word of mouth, the horror film is poised to fall 70% over the 3-day weekend to $12 million for the 4-day weekend.

Expanding wide into 803 theaters, the Margaret Thatcher biopic The Iron Lady [IRNLD] could bag about $4 million.

That’s the whisper from the trading floor.



Tag(s): DVNSD, BTB3D, MWAHL, CNTRB, MISS4, JOYNS, QLATI, IRNLD

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By Box Office Whisperer on Thursday, January 12, 2012 @ 04:38 PM 13515 views

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Trailer for The Marksman starring Liam Neeson, in theaters on January 22nd https://t.co/JrzWbYo5OE       Prices have been moving FAST on #WarnerBros #MovieStocks on #HSX. If you're not adjusting your portfolio based on t…       #WarnerBros movies may be down (hope you shorted them on #HSX!) but interestingly the studio fund is WAY up. Guess…       @usatodaylife This move made a seismic impact on the #HSX market. I wonder what the best portfolio configuration wi…       Theatres are going to fight like mad for exclusives. Maybe smaller but more upscale theatres can build high end exp…       @THR This news moved the #HSX market like crazy today. Everyone shorting #WarnerBros movies made out like crazy, an…       The big question is: what will the actual box office impact be post-pandemic? Will people return to theatres? It's…       Neither are we! The true theatre experience will never die!       Whisper Numbers: The Croods: A New Age to last a second week. Box Office Forecasts for this weekend.…       The #HSX market moving this fast is due to such a loyal following of great players. Glad you've stuck with us for 2…      
Uncharted (UNCHT) 9999 83.24 (-7.07)         Sherlock Holmes 3 (HOLM3) 50000 28.94 (-2.49)         Mortal Kombat (MK3) 4999 20.23 (-9.08)         Final Destination 6 (FDES6) 100000 14.22 (-0.21)         Harbinger (HARBN) 50000 1.52 (-0.03)         Nightwing (NTWNG) 150000 13.53 (-0.59)         Untitled Lila Neugebauer Project (ULNEU) 1 5.20 (-0.03)         Aquaman 2 (AQUM2) 600 143.82 (-39.91)         Nightwing (NTWNG) 100000 13.53 (-0.59)         Guardians of the Galaxy Vol. 3 (GOTG3) 10000 147.99 (-6.36)         Untitled Lila Neugebauer Project (ULNEU) 1 5.20 (-0.03)         All My Life (ALMLF) 150000 11.98 (-0.18)         The Batman (TBATM) 150000 166.96 (-48.78)         Andra Day (ADAY) 5000 54.86 (+0.36)         Avatar 2 (AVAT2) 49330 367.51 (-16.45)         Thor: Love and Thunder (THOR4) 98595 193.39 (-9.41)         Dog (DOG) 25000 24.96 (-0.73)         Snake Eyes (GIJO3) 4999 60.39 (-2.42)         Chairman Spaceman (CSPCM) 1 13.98 (-0.10)         Chairman Spaceman (CSPCM) 1 13.98 (-0.10)         The Matrix 4 (MTRX4) 150000 48.08 (-74.91)         Ghostbusters: Afterlife (GHST4) 2499 107.69 (-5.38)         Gucci (GUCCI) 150000 26.80 (-1.51)         Small Dark Look (EASP2) 50000 6.95 (+1.55)         Shang-Chi and the Legend of the (SHCHI) 150000 171.06 (-9.76)         Dracula (DRACU) 1 37.73 (-0.25)         The Flash (FLASH) 9999 118.02 (-23.13)         News of the World (NEWSW) 150000 20.72 (-0.73)         Shang-Chi and the Legend of the (SHCHI) 150000 171.06 (-9.76)         Hotel Transylvania 4 (HTRN4) 150000 79.08 (-4.35)         Dracula (DRACU) 1 37.73 (-0.25)         News of the World (NEWSW) 100000 20.72 (-0.73)         King Richard (KRICH) 150000 19.39 (-10.26)         Zoe Saldana (ZSALD) 2003 145.59 (+0.11)         King Richard (KRICH) 150000 19.39 (-10.26)         Hotel Transylvania 4 (HTRN4) 100000 79.08 (-4.35)         Black Adam (BADAM) 7499 105.39 (-16.82)         The Conjuring: The Devil Made Me (CNJU3) 150000 38.81 (-29.45)         Black Widow (BWDOW) 150000 142.78 (-13.88)         Black Widow (BWDOW) 150000 142.78 (-13.88)         Gucci (GUCCI) 100000 26.80 (-1.51)         Those Who Wish Me Dead (TWWMD) 150000 1.51 (-4.30)         Eternals (ETRNL) 150000 155.03 (-16.61)         Fantastic Beasts 3 (FBST3) 150000 74.68 (-10.50)         Amsterdam aka Untitled David O. (AMSTR) 30000 29.37 (-0.47)         Eternals (ETRNL) 150000 155.03 (-16.61)         The Conjuring: The Devil Made Me (CNJU3) 150000 38.81 (-29.45)         Cry Macho (CRYMC) 100 14.96 (-11.26)         Liam Neeson (LNEES) 1 26.54 (0.00)         Wonder Woman 3 (WOND3) 140000 136.90 (-8.20)