SPIN FACTOR® - The HSX Blog



Whisper Numbers: Could Beauty and the Beast reprise number one?



The 2012 box office got off to a huge start as horror fans packed theaters last weekend for The Devil Inside [DVNSD]. Three new releases hope the trend continues over the Martin Luther King Jr. holiday weekend. Disney had tabled the re-release of Beauty and the Beast 3D [BTB3D] until The Lion King 3D broke out last September. Beauty and the Beast is considered a classic that was even Oscar-nominated for Best Picture before a separate category had been created for feature animation. However, the fairy tale does not play as broadly as The Lion King. The primary audience looks to be women with children as well as young couples. Showing in 2625 theaters, Beauty and the Beast 3D may attain $20 million over the four-day weekend.

After a serious turn for The Fighter, Mark Wahlberg [MWAHL] returns to action with the R-rated Contraband [CNTRB]. Universal targets his fanbase that opened 2008’s PG-13 rated Max Payne to $17.6 million and 2007’s R-rated Shooter to $14.5 million. The film faces competition from Mission: Impossible – Ghost Protocol [MISS4], but the biggest obstacle for attracting the male audience may be the NFL playoffs this weekend. Opening in 2836 theaters, Contraband could heist $19 million over the long holiday weekend.

Warner Bros. counters with the PG-13 rated musical Joyful Noise [JOYNS] starring Queen Latifah [QLATI] and Dolly Parton. The gospel choir sing-off hopes to attract older women as well as churchgoers. Playing in 2735 locations, Joyful Noise may belt out $13.5 million over the Martin Luther King Jr. weekend.

Mission: Impossible – Ghost Protocol has a chance to be the highest grossing chapter in the franchise as it looks to add another $13 million through Monday.

After a spectacular opening, The Devil Inside is headed for an equally craptacular fall. With poor word of mouth, the horror film is poised to fall 70% over the 3-day weekend to $12 million for the 4-day weekend.

Expanding wide into 803 theaters, the Margaret Thatcher biopic The Iron Lady [IRNLD] could bag about $4 million.

That’s the whisper from the trading floor.



Tag(s): DVNSD, BTB3D, MWAHL, CNTRB, MISS4, JOYNS, QLATI, IRNLD

View more Blog posts »



By Box Office Whisperer on Thursday, January 12, 2012 @ 04:38 PM        13257 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Adrift (ADRFT) 100000 29.09 (-0.11)         Action Point (ACTNP) 100000 5.56 (+0.04)         Ford vs. Ferrari (FOVFE) 100000 33.51 (+1.48)         First Reformed (FRFRM) 100000 2.74 (+0.02)         A Star Wars Story 3 (SWAR3) 100000 158.96 (-2.90)         Tag (TAG) 100000 36.92 (+1.16)         Incredibles 2 (NCRD2) 100000 445.25 (-4.01)         Untitled James Gunn Horror Movie (UJGHM) 100000 18.88 (+1.86)         Hereditary (HERDT) 25000 35.88 (+0.30)         Superfly (SPRFL) 100000 21.48 (-0.17)         Gotti (GOTTI) 20000 2.72 (+0.06)         Top Gun 2 (TOPG2) 10000 77.87 (-0.38)         The Darkest Minds (DRKMN) 100000 30.33 (-0.97)         The Darkest Minds (DRKMN) 100000 30.33 (-0.97)         Incredibles 2 (NCRD2) 42048 445.25 (-4.01)         Jurassic World: Fallen Kingdom (JURA5) 5000 372.09 (+3.03)         Dwayne Johnson (TROCK) 20000 158.40 (+0.28)         Deadpool 2 $280M Blockbuster War (DEAD2.BW) 20000 15.46 (+0.07)         A Star Wars Story 3 (SWAR3) 100000 158.96 (-2.90)         Ant-Man and the Wasp H$70 Call (ANTM2.CA) 20000 3.50 (+0.08)         The Sequel Fund (SQUEL) 10000 19.91 (-0.08)         Incredibles 2 (NCRD2) 20000 445.25 (-4.01)         Solo: A Star Wars Story $195M Bl (SWAR2.BW) 20000 12.41 (+0.26)         Jurassic World: Fallen Kingdom (JURA5) 100000 372.09 (+3.03)         Untitled James Gunn Horror Movie (UJGHM) 100000 18.88 (+1.86)         A Simple Favor (ASFAV) 100000 28.31 (+0.15)         Jurassic World: Fallen Kingdom (JURA5) 54110 372.09 (+3.03)         Jurassic World: Fallen Kingdom (JURA5) 100000 372.09 (+3.03)         Jurassic World: Fallen Kingdom (JURA5) 100000 372.09 (+3.03)         Frozen 2 (FROZ2) 56000 216.68 (+0.18)         Ideal Home (IDLHM) 100000 1.04 (+0.01)         Stuber (STUBR) 100000 27.94 (+4.24)         Beat the Reaper (BTRPR) 99999 10.77 (+0.14)         Incredibles 2 (NCRD2) 100000 445.25 (-4.01)         William H. Macy (WMACY) 20000 3.32 (+0.04)         Untitled James Gunn Horror Movie (UJGHM) 1 18.88 (+1.86)         The Domestics (DMSTC) 100000 1.36 (-0.04)         Ant-Man and the Wasp (ANTM2) 555 180.95 (-0.35)         Siberia (SIBER) 99997 1.60 (0.00)         Smallfoot (SMLFT) 1 55.82 (-0.06)         Jurassic World: Fallen Kingdom (JURA5) 50000 372.09 (+3.03)         Hell Fest aka Hellfest (HELFS) 1 23.31 (+0.06)         Jurassic World: Fallen Kingdom (JURA5) 50000 372.09 (+3.03)         White Boy Rick (WBRIC) 1 21.52 (0.00)         Tag (TAG) 100000 36.92 (+1.16)         Jurassic World: Fallen Kingdom (JURA5) 50000 372.09 (+3.03)         Tag (TAG) 100000 36.92 (+1.16)         A Star Wars Story 3 (SWAR3) 99999 158.96 (-2.90)         Jurassic World: Fallen Kingdom (JURA5) 50000 372.09 (+3.03)         Untitled James Gunn Horror Movie (UJGHM) 1 18.88 (+1.86)