SPIN FACTOR® - The HSX Blog



Box Score: Underworld: Awakening prevails in first place.



The fourth film in Sony's vampires and werewolves series Underworld: Awakening [UNDW4] grossed an estimated$25.4 million. The audience skewed older males while 3D accounted for 59% of the business.

Red Tails [REDTL] debuted in second place with a better than expected $19.1 million. The WWII actioner attracted an audience that was 66% over the age of 25.

Last week's top film Contraband [CNTRB] finished third at $12.2 million, dropping 50% from its opening weekend.

In its first weekend of wide release, Extremely Loud and Incredibly Close [ELAIC] took in $10.5 million.  The drama appealed to older moviegoers with 82% over the age of 25.

Haywire [HAYWR] earned $9.0 million to open in fifth place. The action film was poorly received and looks to fade quickly.

 

Rank TITLE F-S-S TOTAL
1 UNDERWORLD: AWAKENING $25,400,000 $25,400,000
2 RED TAILS $19,100,000 $19,100,000
3 CONTRABAND $12,240,550 $46,138,470
4 EXTREMELY LOUD & INCREDIBLY CLOSE $10,545,000 $11,237,000
5 HAYWIRE $9,000,000 $9,000,000
6 BEAUTY AND THE BEAST 3D $8,556,000 $33,364,000
7 JOYFUL NOISE $6,075,000 $21,903,000
8 MISSION: IMPOSSIBLE- GHOST PROTOCOL $5,540,000 $197,349,000
9 SHERLOCK HOLMES: A GAME OF SHADOWS $4,805,000 $178,611,000
10 THE GIRL WITH THE DRAGON TATTOO $3,750,000 $94,775,000
11 THE IRON LADY $3,707,000 $12,608,679
12 WAR HORSE $3,003,000 $72,137,000


Tag(s): UNDW4, REDTL, CNTRB, ELAIC, HAYWR

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By Antibody on Sunday, January 22, 2012 @ 10:47 AM        6926 views


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