SPIN FACTOR® - The HSX Blog



Whisper Numbers: Snow White should fare best of them all.



Just three months after the release of a feature film based on the Show White fairy tale another arrives in Snow White and the Huntsman [SWHTM]. Targeted at families with young children, the comedic Mirror Mirror opened to $18.1 million in March. With fantastic special effects and gritty battle scenes, the PG-13 rated Snow White and the Huntsman has been re-imagined for an older and wider audience. Kirsten Stewart [KSTEW] stars as the fairest of them all and should attract some of her Twilight fans. The casting of Charlize Theron [CTHER] as the evil Queen and Chris Hemsworth [CHEMS] as the Huntsman should appeal to both men and women. Universal has run an effective marketing campaign since the surprisingly good first trailer. With this summer’s blockbusters since The Avengers underperforming, Snow White and the Huntsman is well-positioned to fill that void of a fresh breakout movie. Opening in 3772 theaters, Snow White and the Huntsman could bite into $45 million.

Though Men in Black 3 [MIB3] returned Will Smith to the top of the box office, the sequel is likely to have been front-loaded over the holiday weekend. A drop of more than 50% would put Men in Black 3 at around $27 million.

The Avengers is hardly slowing down in its fifth weekend. The Marvel superheroes could still earn $20 million and remain in the top three.

Sinking fast from audience indifference, Battleship [BTSHP] may down $6 million in its third weekend.

ARC Entertainment is opening For Greater Glory [CRIST] wide in 757 theaters. With a star-studded cast led by Andy Garcia [AGARC], the Mexican epic about the Cristeros War hopes to attract Hispanic moviegoers. The R-rated For Greater Glory could bring in $2 million.

That’s the whisper from the virtual trading floor.



Tag(s): SWHTM, KSTEW, CTHER, CHEMS, MIB3, BTSHP, CRIST, AGARC

View more Blog posts »



By Box Office Whisperer on Thursday, May 31, 2012 @ 04:21 PM        9031 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Child's Play (CHLDP) 99995 29.55 (+1.03)         Toy Story 4 (TOYS4) 208 275.16 (0.00)         Child's Play (CHLDP) 100000 29.55 (+1.03)         The Outpost (OUTPS) 100000 19.46 (+1.00)         Bad Education (BDEDU) 15000 17.71 (+0.84)         The Outpost (OUTPS) 15000 19.46 (+1.00)         Queen & Slim (QNSLM) 15000 22.22 (-1.43)         Family Guy Movie (FMGUY) 50000 12.92 (+0.56)         Bad Education (BDEDU) 50000 17.71 (+0.84)         The Outpost (OUTPS) 50000 19.46 (+1.00)         Mile 22 (MIL22) 100000 37.31 (-0.26)         What Men Want (WMENW) 100000 36.99 (+0.86)         Uptown Saturday Night (USATN) 100000 15.45 (-0.30)         Queen & Slim (QNSLM) 50000 22.22 (-1.43)         Bride of Frankenstein (BRIDF) 100000 18.11 (-0.65)         Bernstein (BERST) 100000 15.76 (-0.37)         Shoplifters (SHPLF) 100000 1.94 (-0.06)         Mamma Mia! Here We Go Again $105 (MAMI2.BW) 20000 5.92 (+0.01)         Christopher Robin (WINPO) 100000 74.64 (-0.40)         Star Trek 4 (TREK4) 100000 91.49 (-0.89)         The Meg (MEG) 15000 104.75 (+0.05)         Jungle Cruise (JUNGC) 24781 115.63 (-0.06)         The Predator (PRED4) 10000 71.63 (-0.21)         Star Trek 4 (TREK4) 100000 91.49 (-0.89)         Star Trek 4 (TREK4) 50000 91.49 (-0.89)         Child's Play (CHLDP) 3000 29.55 (+1.03)         After (AFTR1) 100000 19.38 (+0.25)         A Star Wars Story 3 (SWAR3) 316 156.66 (+0.25)         The Mountain (THMTN) 100000 4.14 (-0.75)         Child's Play (CHLDP) 100000 29.55 (+1.03)         Shoplifters (SHPLF) 100000 1.94 (-0.06)         Waves (WAVES) 100000 10.50 (+0.28)         Waves (WAVES) 100000 10.50 (+0.28)         White Boy Rick (WBRIC) 100000 20.62 (-0.73)         Spider-Man: Far From Home aka Ho (SPID7) 100000 278.26 (+0.33)         XXX 4 (XXX4) 100000 17.68 (-0.02)         Child's Play (CHLDP) 100000 29.55 (+1.03)         Mile 22 (MIL22) 100000 37.31 (-0.26)         Minions 2 (MNIO2) 100000 170.63 (+0.25)         The Mountain (THMTN) 15000 4.14 (-0.75)         Fantastic Beasts 3 (FBST3) 100000 157.13 (+0.25)         Queen & Slim (QNSLM) 15000 22.22 (-1.43)         Bad Education (BDEDU) 15000 17.71 (+0.84)         The Turning aka Haunted (HAUND) 100000 16.74 (+0.07)         Doctor Sleep (DRSLP) 50000 51.00 (0.00)         The Outpost (OUTPS) 100000 19.46 (+1.00)         Child's Play (CHLDP) 50000 29.55 (+1.03)         Frozen 2 (FROZ2) 100000 228.07 (+0.33)         What Men Want (WMENW) 100000 36.99 (+0.86)         Family Guy Movie (FMGUY) 100000 12.92 (+0.56)