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Whisper Numbers: Spider-Man shoots for spectacular weekend



Despite three blockbuster Spider-Man movies since 2002, Sony decided to reboot the franchise with the fourth entry The Amazing Spider-Man [SPID4]. Andrew Garfield [AGARF] takes over the role of Peter Parker, while Emma Stone [ESTON] plays his high school sweetheart Gwen Stacy. Many have questioned the wisdom of another origin story so soon and wondered if moviegoers will turn out for what’s marketed as “the untold story”. Well, the mid-week turnout has allayed those fears. Opening on Tuesday ahead of the Fourth of July holiday, The Amazing Spider-Man has already banked $58.3 million in two days. Although Spider-Man 3 was the worst of the trilogy, the superhero remains popular with fans of all ages. The Amazing Spider-Man is the first installment to be in 3D, which will add a significant bump to the bottom line.  Swinging into 4318 theaters, The Amazing Spider-Man could spin about $67 million from Friday to Sunday.

Ted [TED] scored the highest R-rated opening ever for a non-sequel comedy. Great word of mouth should help broaden the audience to other demographics besides young males. Ted may decline 45% and finish second at around $30 million.

Magic Mike [MGCMK] brought out the ladies on opening night but has quickly tailed off. The exotic dancing revue could be stripped down 60% to $17 million.

The R-rated actioner Savages [SAVAG] stars Taylor Kitsch [TKITS] and Aaron Johnson [AJOHN] as marijuana entrepreneurs who fight back against a Mexican drug cartel that kidnapped their girlfriend, played by Blake Lively [BLIVE]. The young leading stars have yet to establish box office draw from young moviegoers. Despite heavy promotion from Universal, the film’s appeal looks to be limited to older guys familiar with the supporting cast and director Oliver Stone [OSTON]. Savages may earn $13 million from 2627 locations.

Katy Perry [KPERR] is the latest popstar to get a 3D concert movie. Paramount launched Justin Bieber: Never Say Never to a $29.5 million debut last year, and hopes Katy Perry: Part of Me [KP3D] gets the same love from young girls.  However, her older fanbase does not appear as rabid. Katy Perry: Part of Me opens a day early in 2730 theaters to get a jump on the weekend and could take in $10 million from Friday to Sunday.

That’s the whisper from the virtual trading floor.



Tag(s): SPID4, AGARF, ESTON, TED, MGCMK, SAVAG, TKITS, AJOHN, BLIVE, OSTON, KPERR, KP3D

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By Box Office Whisperer on Thursday, July 5, 2012 @ 02:52 PM        9854 views


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The Fountainhead (FNTHD) 10000 20.36 (-1.00)         Crawl (CRAWL) 10000 17.89 (-0.05)         Venom (VENM1) 1100 183.52 (+4.91)         Spawn (SPWN2) 100000 20.89 (-0.70)         Spawn (SPWN2) 100000 20.89 (-0.70)         The Fountainhead (FNTHD) 100000 20.36 (-1.00)         The Fountainhead (FNTHD) 100000 20.36 (-1.00)         Escape Room aka The Maze (TMAZE) 100000 28.47 (-1.93)         Escape Room aka The Maze (TMAZE) 100000 28.47 (-1.93)         My Spy (MYSPY) 100000 24.81 (-1.20)         My Spy (MYSPY) 100000 24.81 (-1.20)         FOX: The Cool Kids (TCKIDS) 9000 14.11 (+0.14)         Abominable aka Everest (EVERS) 10000 32.59 (-0.07)         Oliver! (OLIVR) 1 8.11 (+0.03)         Disenchanted aka Enchanted 2 (ENCH2) 1 4.31 (+0.09)         Anna (ANNA1) 15555 7.33 (-0.10)         Once Upon a Time in Staten Islan (THNIT) 1 10.33 (+0.01)         RoboCop Returns (ROBO2) 10000 31.21 (+1.21)         We Have Always Lived in the Cast (WHALC) 1 2.12 (+0.10)         Overlord (OVRLD) 1 36.30 (-0.01)         RoboCop Returns (ROBO2) 100000 31.21 (+1.21)         CBS: The Neighborhood (TNBRHD) 100 11.99 (+0.33)         Taking Flight aka Barefoot Bandi (BRFTB) 100000 0.20 (-0.05)         ABC: The Rookie (ROOKIE) 100 14.11 (-0.28)         RoboCop Returns (ROBO2) 25000 31.21 (+1.21)         FOX: The Cool Kids (TCKIDS) 100 14.11 (+0.14)         NBC: Manifest (MANIFS) 100 15.97 (0.00)         ABC: A Million Little Things (AMILTH) 100 13.07 (+0.23)         Men in Black Untitled (MIB4) 52042 150.42 (-0.06)         CW: Charmed (CHARMD) 100 11.56 (-0.03)         Goosebumps 2: Haunted Halloween (GBUM2) 100000 40.56 (+1.20)         The Chronicles of Narnia (NARN4) 100000 3.81 (+0.11)         The Voyage of Doctor Dolittle (DOCDO) 99999 95.60 (+1.01)         RoboCop Returns (ROBO2) 54113 31.21 (+1.21)         BrightBurn aka Untitled James Gu (BBURN) 70000 24.62 (+0.06)         Clifford the Big Red Dog (CTBRD) 100000 4.53 (+0.06)         Bermuda Triangle (BTRIA) 10000 33.25 (-0.21)         Sunset Boulevard (SBLVD) 200 2.96 (+0.02)         The Chronicles of Narnia (NARN4) 100000 3.81 (+0.11)         Escape Room aka The Maze (TMAZE) 100000 28.47 (-1.93)         Escape Room aka The Maze (TMAZE) 100000 28.47 (-1.93)         RoboCop Returns (ROBO2) 100000 31.21 (+1.21)         Bad Times at the El Royale (BTAER) 100000 23.05 (+4.32)         Bad Times at the El Royale (BTAER) 100000 23.05 (+4.32)         The Curse of La Llorona (CHLDN) 50000 43.14 (+3.13)         Crazy Rich Asians 2: China Rich (CRAS2) 523 102.03 (-1.04)         James Bond 25 (JB25) 25000 150.82 (-1.07)         Greta aka The Widow (TWIDW) 49999 4.13 (-0.20)         Malcolm D. Lee (MDLEE) 14001 61.97 (+0.26)         RoboCop Returns (ROBO2) 100000 31.21 (+1.21)