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Whisper Numbers: Ice Age to melt the competition



Only one new wide release is bold enough to open between the two biggest superhero franchises around. The fourth film in Fox’s animated series, Ice Age: Continental Drift [ICEA4] arrives one week after Spider-Man and one week ahead of Batman. The prehistoric mammals appeal to a different audience demographic by targeting families with young children. However, the PG-rated sequel will face residual competition from two previous 3D animated hits in Madagascar 3: Europe’s Most Wanted and Brave, which have already lightened the wallets of parents this summer. The first two Ice Age films opened during the spring to $46.3 million and $68 million respectively. The third film Ice Age: Dawn of the Dinosaurs was released on a Wednesday in July 2009 to a $41.7 million weekend and $66.7 million over its first five days.  Though franchise fatigue could set in anytime, the wholesome themes of Ice Age remain popular with many parents. Opening in 3880 theaters, Ice Age: Continental Drift may thaw out $61 million.

The Amazing Spider-Man [SPID4] successfully restarted Sony’s superhero franchise. With word of mouth mixed especially amongst fans, the webcrawler could drop more than 45% to about $33 million.

Showing great legs at the box office, Ted [TED] looks to bank another $18 million in its third weekend.

Even with competition from Ice Age, Brave [BRAVE] should grab around $10 million to bring its total over $190 million and extend Pixar’s consecutive hit streak.

Savages [SAVAG] managed to appeal to adults of both sexes in its opening weekend. The actioner should hold better than 50% and stash another $9 million.

That’s the whisper from the virtual trading floor.



Tag(s): ICEA4, SPID4, TED, BRAVE, SAVAG

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By Box Office Whisperer on Thursday, July 12, 2012 @ 03:38 PM        5363 views


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