SPIN FACTOR® - The HSX Blog



Whisper Numbers: The Dark Knight Rises again.



Although its opening weekend topped its predecessor The Dark Knight, The Dark Knight Rises [BATM3] had been expected to debut much higher if not for the mass shooting at a midnight showing in Colorado. Will those moviegoers who forego the theaters due to the tragedy return during the second weekend, or are they still skittish about going to the movies? As the final chapter in Christopher Nolan’s [CNOLA] Batman trilogy, The Dark Knight Rises is a must-see for fans and enjoys phenomenon word of mouth. The Dark Knight declined 52% to $75.2 million in 2008. The Dark Knight Rises may be able to hold 50% for a second weekend tally of $80 million.

Fox’s R-rated comedy The Watch [NEIBW] appears to be the wrong movie at the wrong time. The original title Neighborhood Watch was dropped due to the controversial shooting death by an overzealous surburbanite on neighborhood watch. Even with the starpower of Ben Stiller [BSTIL], Vince Vaughn [VVAUG] and Jonah Hill [JHILL], the trailers have not been funny, not to mention the alien invasion plot plays like a poor American version of the British hit Attack of the Block. Debuting in 3168 theaters, The Watch may uncover $21 million.

Ice Age: Continental Drift [ICEA4] suffered a huge drop in its second weekend as families stayed home due to anxiety from the tragedy. The animated sequel should bounce back and recover $13 million.

The fourth entry in the dance film franchise, Step Up: Revolution [STUP4] is the first to be distributed by Summit rather than Disney. Channing Tatum has long left the series, leaving a cast of unknowns culled from various dance competition TV shows to perform in the PG-13 rated film. Step Up 3D earned $15.8 million in August 2010, but 3D is no longer a novelty today. The same could be said about the dance genre in general, whose popularity has waned.  Step Up: Revolution may flash mob its way to $11.5 million at 2568 locations.

That’s the whisper from the virtual trading floor.



Tag(s): BATM3, CNOLA, NEIBW, BSTIL, VVAUG, JHILL, ICEA4, STUP4

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By Box Office Whisperer on Thursday, July 26, 2012 @ 04:02 PM        2905 views


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Black Widow (BWDOW) 99999 108.54 (-0.26)         Red Notice (RNOTC) 99999 79.63 (-0.19)         Untitled Suburban Fantasy World (SUBFW) 100000 81.75 (+5.54)         Untitled Suburban Fantasy World (SUBFW) 100000 81.75 (+5.54)         Arctic Justice: Thunder Squad (AJTS) 50 14.19 (+0.02)         Arctic Justice: Thunder Squad (AJTS) 50 14.19 (+0.02)         Pinocchio - Disney (PNOCC) 100000 106.81 (+1.00)         Ocean's 8 (OCEN4) 25000 113.29 (+1.42)         The Little Mermaid - Disney (TLMER) 100000 151.98 (+0.87)         Jurassic World: Fallen Kingdom (JURA5) 40000 383.05 (+2.56)         Jurassic World: Fallen Kingdom (JURA5) 100000 383.05 (+2.56)         Untitled Suburban Fantasy World (SUBFW) 1500 81.75 (+5.54)         Jurassic World: Fallen Kingdom (JURA5) 7500 383.05 (+2.56)         Jurassic World: Fallen Kingdom (JURA5) 100000 383.05 (+2.56)         Untitled Suburban Fantasy World (SUBFW) 100000 81.75 (+5.54)         Zombieland 2 (ZMBL2) 999 19.24 (0.00)         Wrong Answer (WRANS) 4999 17.70 (-0.02)         Jurassic World: Fallen Kingdom (JURA5) 44445 383.05 (+2.56)         Jurassic World: Fallen Kingdom (JURA5) 44445 383.05 (+2.56)         Black Widow (BWDOW) 2499 108.54 (-0.26)         Spaceships aka Untitled DisneyTo (SPACS) 100000 50.32 (+4.39)         Untitled Suburban Fantasy World (SUBFW) 100000 81.75 (+5.54)         Live, Die, Repeat and Repeat aka (EDGT2) 100000 23.96 (-0.20)         Untitled Suburban Fantasy World (SUBFW) 15000 81.75 (+5.54)         Shaun the Sheep Movie: Farmagedd (SHEP2) 100000 5.89 (-0.16)         Suicide Squad 2 (SUIC2) 100000 113.85 (-2.00)         Spaceships aka Untitled DisneyTo (SPACS) 20000 50.32 (+4.39)         Spaceships aka Untitled DisneyTo (SPACS) 49999 50.32 (+4.39)         The Many Saints of Newark (TMSON) 100000 32.45 (-0.51)         Untitled Suburban Fantasy World (SUBFW) 100000 81.75 (+5.54)         Annette Bening (ABENI) 20000 3.48 (+0.08)         Her Smell (HERSM) 100000 6.06 (+1.83)         Clifford the Big Red Dog (CTBRD) 99999 10.34 (+0.66)         Mia Goth (MGOTH) 20000 13.21 (+0.09)         Clifford the Big Red Dog (CTBRD) 99999 10.34 (+0.66)         William Friedkin (WFRIE) 20000 20.34 (0.00)         The Many Saints of Newark (TMSON) 99999 32.45 (-0.51)         The Darkest Minds (DRKMN) 43000 31.03 (-0.02)         The Many Saints of Newark (TMSON) 99999 32.45 (-0.51)         Ant-Man and the Wasp - Opening W (ANTM2.OW) 100000 74.12 (-0.18)         Her Smell (HERSM) 100000 6.06 (+1.83)         Jurassic World: Fallen Kingdom (JURA5) 100000 383.05 (+2.56)         Overcomer (OVRCM) 99999 18.52 (-0.78)         Overcomer (OVRCM) 99999 18.52 (-0.78)         A Star Wars Story 3 (SWAR3) 20000 157.49 (-0.33)         Evangeline Lilly (ELILL) 20000 189.29 (+0.58)         Untitled Suburban Fantasy World (SUBFW) 100000 81.75 (+5.54)         Her Smell (HERSM) 100000 6.06 (+1.83)         Untitled Suburban Fantasy World (SUBFW) 100000 81.75 (+5.54)         Her Smell (HERSM) 100000 6.06 (+1.83)