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Whisper Numbers: Fall season begins on a quiet note.



The weekend after Labor Day is typically slow at the box office as folks head back to school and work. This year looks to be one of the worse in recent memories as two new wide releases open with little buzz. CBS Films has slotted the drama The Words [WORDS] starring Bradley Cooper [BCOOP] as an author who stole someone else’s work and then must pay the price for his unearned success. Cooper opened Limitless to $18.9 million in March 2011, but that film had a what-if angle to hook in audiences. No one fantasizes about plagiarism. Opening 2801 theaters, The Words may punch out $7.5 million, which could be enough to tka ethe box office crown.

The Possession [TPOSN] performed better than expected in its opening, but as with most horror films, looks to fall heavily in its second weekend. A 60% drop to $7 million could contend for first place. The action drama Lawless [LWLES] should hold better at about 50% for $5 million.

Despite starring in last year’s The Immortals and next year’s Man of Steel, Henry Cavill [HCAVI]’s thriller The Cold Light of Day [TCOLD] arrives in 1511 theaters with no marketing support.  Perhaps its new owner Lionsgate felt the spy thriller was too similar to their 2011 release Abduction. The Cold Light of Day may stumble upon $2 million.

That’s the whisper from the virtual trading floor.



Tag(s): WORDS, BCOOP, TPOSN, LWLES, HCAVI, TCOLD

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By Box Office Whisperer on Thursday, September 6, 2012 @ 03:56 PM        117280 views


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Booksmart (BKSMR) 3459 30.15 (-0.10)         Beetlejuice 2 (BEET2) 100000 4.61 (+2.39)         The Last Black Man in San Franci (LBMSF) 100000 1.87 (+0.13)         Let Him Go (LETHG) 500 17.00 (+0.07)         The American (AMERI) 59189 3.25 (-0.59)         Sunset Boulevard (SBLVD) 1000 12.54 (+0.77)         Ms. Purple (MSPRP) 99999 2.46 (-0.27)         Drunk Parents (DRNKP) 1 1.92 (-0.10)         Drunk Parents (DRNKP) 1 1.92 (-0.10)         Breaking News in Yuba County (BNIYC) 1 6.82 (-0.10)         Irresistible (IRSTB) 99999 17.81 (+1.84)         Road House (ROADH) 614 1.76 (-0.01)         Guardians of the Galaxy Vol. 3 (GOTG3) 12000 141.87 (+0.40)         Artemis (ARTEM) 99999 62.59 (+4.06)         Lucy and Desi aka Lucille Ball b (LUCIL) 1000 7.86 (-0.02)         Bill & Ted 3: Face the Music (BILL3) 3195 30.05 (+0.87)         Sunset Boulevard (SBLVD) 100000 12.54 (+0.77)         Bill & Ted 3: Face the Music (BILL3) 5000 30.05 (+0.87)         The Lodge (LODGE) 1000 7.20 (+0.02)         Firestarter (FRSTR) 15000 32.44 (-0.08)         Her Smell (HERSM) 2000 2.30 (+0.06)         Irresistible (IRSTB) 99999 17.81 (+1.84)         Firestarter (FRSTR) 19999 32.44 (-0.08)         Inversion (NVRSN) 100000 16.13 (+1.09)         Irresistible (IRSTB) 100000 17.81 (+1.84)         Artemis (ARTEM) 100000 62.59 (+4.06)         Pet Sematary H$25 Call (PETSM.CA) 20000 2.40 (+0.40)         Inversion (NVRSN) 100000 16.13 (+1.09)         Shazam! H$45 Call (SHAZM.CA) 20000 2.46 (+0.46)         Us (US) 74773 142.39 (+0.31)         Ballers (BALLR) 3 2.22 (+0.08)         Beetlejuice 2 (BEET2) 1 4.61 (+2.39)         Run Sweetheart Run (RUNSH) 100000 18.95 (+1.90)         Z aka Zorro Reborn (ZOROR) 2972 3.46 (+0.04)         Sunset Boulevard (SBLVD) 100000 12.54 (+0.77)         Pet Sematary - Opening Weekend (PETSM.OW) 59011 26.06 (+1.06)         Captain Marvel (CMARV) 31312 346.27 (+1.27)         Flash Gordon (FLSHG) 1 14.41 (0.00)         Shazam! H$45 Call (SHAZM.CA) 20000 2.46 (+0.46)         Z aka Zorro Reborn (ZOROR) 1 3.46 (+0.04)         Beetlejuice 2 (BEET2) 100000 4.61 (+2.39)         Captain Marvel (CMARV) 50000 346.27 (+1.27)         Now You See Me 3 (NYSM3) 5 10.12 (-0.03)         Artemis (ARTEM) 1 62.59 (+4.06)         Artemis (ARTEM) 1 62.59 (+4.06)         Artemis (ARTEM) 1 62.59 (+4.06)         Greenland (GRNLN) 99999 27.27 (+3.09)         Greenland (GRNLN) 99999 27.27 (+3.09)         Irresistible (IRSTB) 100000 17.81 (+1.84)         Lucy in the Sky (PBDOT) 1 17.20 (+2.37)