SPIN FACTOR® - The HSX Blog



Whisper Numbers: Will Hotel Transylvania have vacancy?



Sony hopes to reinvigorate a slow September with a couple of new releases. First off is the 3D animated Hotel Transylvania [HTRNS] featuring Adam Sandler [ASAND] as Dracula and his buddies as other classic monsters of cinema. Dracula’s rebellious daughter is played by Selena Gomez [SGOME], which should appeal to young kids.  The marketplace has been starved for a movie that serves a broad audience, so the PG-rated comedy arrives in theaters at the right moment. Checking into 3349 theaters, Hotel Transylvania could book at least $26 million.

Sony counter-programs itself with the R-rated sci-fi actioner Looper [LOOPR]. Joseph Gordon-Levitt [JGORD] stars as an assassin who has to kill his older self from the future in the form of Bruce Willis [BWILL]. Time traveling stories are always popular if contained with the right internal logic. With excellent reviews, Looper appears to have accomplished that goal, which should attract a smart audience looking for a movie with an original premise. Playing in 2992 theaters, Looper may deliver around $23 million.

Last weekend’s upset winner End of Watch [ENDWT] should hold well with its excellent word of mouth. A decline around 45% would bring in $7.5 million for third place.

With an older target demographic that waits on opening weekend, the baseball drama Trouble with the Curve [TCURV] may drop just 40% to $7 million in its second weekend. On the other hand, the horror thriller House at the End of the Street [ENDST] looks to tumble more than 55% to $5.5 million since most of its young target audience came out on last weekend.

The weekend’s third new wide opener Won’t Back Down [WBACD] stars Maggie Gyllenhaal [MGYLL] and Viola Davis [VDAVI] as mothers taking on the public school system to improve their kid’s education. The PG-rated drama looks to interest only older women, who could just wait for the story to appear on the small screen. Won’t Back Down may earn just $4 million from 2515 locations.

That’s the whisper from the virtual trading floor.



Tag(s): HTRNS, ASAND, SGOME, LOOPR, JGORD, BWILL, ENDWT, TCURV, ENDST, WBACD, MGYLL, VDAVI

View more Blog posts »



By Box Office Whisperer on Thursday, September 27, 2012 @ 03:58 PM        2655 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

After We Fell (AFTR3) 30000 4.15 (+0.20)         After We Fell (AFTR3) 30000 4.15 (+0.20)         Shadow Force (SHDWF) 149999 16.13 (-0.67)         Freaky - Opening Weekend (FEAKY.OW) 100000 9.76 (-0.24)         Wolf (WOLF) 150000 9.32 (-0.68)         Freaky H$10 Put (FEAKY.PU) 25000 2.13 (+0.13)         After We Fell (AFTR3) 120000 4.15 (+0.20)         After We Fell (AFTR3) 30000 4.15 (+0.20)         Mother/Android (MTAND) 99999 14.95 (+0.43)         Mother/Android (MTAND) 20000 14.95 (+0.43)         Songbird (SNGBD) 5000 16.99 (-1.09)         My Son (MYSN) 5000 20.65 (-0.70)         Shadow Force (SHDWF) 5000 16.13 (-0.67)         Halloween Kills (HALW4) 100 79.74 (-0.66)         Cry Macho (CRYMC) 5000 28.29 (-0.43)         Nomadland (NOMDL) 100000 6.67 (+0.02)         The SpongeBob Movie: Sponge on t (SPBO3) 50000 8.04 (-0.01)         The Score (TSCOR) 150000 4.86 (+1.07)         Jungle Cruise (JUNGC) 56 139.82 (0.00)         He’s All That (HEALT) 150000 25.66 (+1.14)         He’s All That (HEALT) 150000 25.66 (+1.14)         He’s All That (HEALT) 150000 25.66 (+1.14)         A Journal for Jordan (JFJOR) 150000 29.50 (+1.50)         A Journal for Jordan (JFJOR) 150000 29.50 (+1.50)         Freaky H$10 Put (FEAKY.PU) 25000 2.13 (+0.13)         Chicken Soup for the Soul (CSFTS) 100000 0.68 (0.00)         My Son (MYSN) 25000 20.65 (-0.70)         A Journal for Jordan (JFJOR) 15000 29.50 (+1.50)         Jurassic World: Dominion (JURA6) 6000 259.56 (-0.01)         Shotgun Wedding (SHWED) 20000 15.02 (+1.11)         The Score (TSCOR) 20000 4.86 (+1.07)         Pryor (PRYOR) 1000 6.76 (0.00)         Bride of Frankenstein (BRIDF) 20000 18.38 (+0.90)         Five Eyes (5EYES) 3000 21.95 (+0.02)         Wolf (WOLF) 25000 9.32 (-0.68)         My Son (MYSN) 25000 20.65 (-0.70)         Shadow Force (SHDWF) 25000 16.13 (-0.67)         The Forever Purge aka The Last P (PURG5) 3000 24.04 (0.00)         Songbird (SNGBD) 25000 16.99 (-1.09)         Queenpins (QUENP) 50001 20.48 (+0.03)         Soul (SOUL) 100000 15.12 (-0.05)         My Son (MYSN) 100000 20.65 (-0.70)         Shotgun Wedding (SHWED) 100000 15.02 (+1.11)         The Score (TSCOR) 125000 4.86 (+1.07)         The War with Grandpa (WARGP) 150000 11.37 (+0.05)         The Dig (THDIG) 150000 0.45 (-0.05)         Wolf (WOLF) 150000 9.32 (-0.68)         Songbird (SNGBD) 150000 16.99 (-1.09)         Shadow Force (SHDWF) 5000 16.13 (-0.67)         Thirteen Lives (13LIV) 50000 25.62 (-0.01)