Market Announcement: NominOptions for the leading Oscar contenders are now trading.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: The weekend box office gets Taken 2



Business is about to pick up once again as Fox unleashes the action sequel Taken 2 [TAKE2]. 2009’s Taken took the industry by surprise with a $24.7 million debut on Super Bowl weekend, which Hollywood typically counterprograms with female-targeted fares.  Showing tremendous legs, Taken finished with $145 million and made Liam Neeson [LNEES] an action star who went on to topline The A-Team, Unknown and The Grey. The sequel shifts the setting from Paris to Istanbul but does not stray far from the original formula. Maggie Grace [MGRAC] takes a more active role this time as the daughter who helps her father fight her mother’s kidnappers. The R-rated film has been tracking extremely well with both sexes. Breaking into 3661 theaters, Taken 2 may score over $40 million.

Hotel Transylvania [HTRNS] smashed all expectations to set a new opening weekend for the month of September. The animated family film should hold at least 60% and finish second at around $26 million.

Disney’s Frankenweenie [FRNKW] is the latest stop-motion animated feature from director Tim Burton [TBURT]. Unfortunately, the Frankenstein-inspired story comes just a week after the animated monster mash Hotel Transylvania, which will compete for the family audience. The PG-rated black and white film will have to draw from older teens and adult Burton fans. Sparking into 3005 theaters, Frankenweenie could raise $16 million.

Universal expands the musical comedy Pitch Perfect [PTCPF] into wide release a week after earning $5.1 million from just 335 theaters. The ensuing word of mouth should help bring in around $14 million from 2770 locations.

Adult moviegoers turned out for the smart sci-fi actioner Looper [LOOPR]. A 45% decline would net another $11 million in its second weekend.

That’s the whisper from the virtual trading floor.



Tag(s): TAKE2, LNEES, MGRAC, HTRNS, FRNKW, TBURT, PTCPF, LOOPR

View more Blog posts »



By Box Office Whisperer on Thursday, October 4, 2012 @ 04:04 PM        5988 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Kelly Macdonald (KMACD) 20000 34.62 (-5.02)         Colin Firth (CFIRT) 20000 61.69 (-0.66)         Michael B. Jordan (MBJOR) 20000 109.35 (+1.45)         Kristen Bell (KBELL) 20000 58.15 (+8.55)         Kristen Stewart (KSTEW) 20000 0.91 (-0.95)         Mahershala Ali (MALI) 20000 48.55 (-17.28)         Quentin Tarantino (QTARA) 20000 51.29 (-1.41)         The Sky is Pink (SKYIP) 32000 2.00 (0.00)         Mahershala Ali (MALI) 20000 48.55 (-17.28)         Lucas Hedges (LHEDG) 20000 33.03 (+0.63)         Lucas Hedges (LHEDG) 20000 33.03 (+0.63)         Taraji P. Henson (TPHEN) 20000 77.58 (+7.74)         Bill Hader (BHADE) 20000 89.81 (-1.41)         Linda Cardellini (LCARD) 20000 42.14 (-18.81)         Aquaman H$65 Put (AQUMN.PU) 20000 0.85 (-0.05)         Linda Cardellini (LCARD) 20000 42.14 (-18.81)         Michael B. Jordan (MBJOR) 20000 109.35 (+1.45)         Aquaman H$65 Put (AQUMN.PU) 20000 0.85 (-0.05)         Michael B. Jordan (MBJOR) 20000 109.35 (+1.45)         Kristen Stewart (KSTEW) 20000 0.91 (-0.95)         Kristen Stewart (KSTEW) 20000 0.91 (-0.95)         Battlestar Galactica (BGALA) 100000 9.31 (+7.55)         Mary Elizabeth Winstead (MEWIN) 20000 15.97 (-0.35)         Sara Paxton (SPAXT) 20000 10.74 (-2.33)         Taraji P. Henson (TPHEN) 20000 77.58 (+7.74)         Spider-Man: Into the Spider-Vers (ASPDR) 50000 129.90 (-2.72)         Jamie Dornan (JDORN) 20000 49.82 (-20.31)         Priyanka Chopra (PCHOP) 20000 35.00 (0.00)         Kelly Macdonald (KMACD) 20000 34.62 (-5.02)         Sarah Silverman (SSILV) 20000 36.09 (+4.03)         Anika Noni Rose (ANROS) 20000 45.60 (+0.80)         John C. Reilly (JCREI) 20000 115.34 (+13.00)         John C. Reilly (JCREI) 20000 115.34 (+13.00)         Kelly Macdonald (KMACD) 20000 34.62 (-5.02)         Kelvin Harrison Jr. (KHARR) 20000 5.50 (-0.02)         Jay Mohr (JMOHR) 20000 16.38 (+0.49)         John C. Reilly (JCREI) 20000 115.34 (+13.00)         John C. Reilly (JCREI) 20000 115.34 (+13.00)         Sara Paxton (SPAXT) 20000 10.74 (-2.33)         Michael Madsen (MMADS) 20000 10.85 (+0.08)         Mandy Moore (MMOOR) 20000 82.39 (+11.51)         The Sky is Pink (SKYIP) 100000 2.00 (0.00)         Nicole Kidman (NKIDM) 20000 14.25 (-0.20)         Stan & Ollie (STNOL) 1 2.73 (-0.09)         Alfred Molina (AMOLI) 20000 36.05 (+9.74)         Nicole Kidman (NKIDM) 20000 14.25 (-0.20)         Mahershala Ali (MALI) 20000 48.55 (-17.28)         Holmes & Watson (HLMWT) 99000 73.42 (-1.62)         Hugo Weaving (HWEAV) 20000 63.84 (-13.61)         Isabelle Huppert (IHUPP) 20000 0.34 (+0.03)