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Weekend Box Score: District 9 landed in first place with $37 million



The R-rated sci-fi thriller District 9 [DIST9] hauled in an estimated $37.0 million to debut in first place.  The directorial debut from Neil Blomkamp featured a cast of unknowns and a third-world setting in South Africa.  Sony built awareness with a marketing campaign that treated extraterrestrial aliens as if they were just another group of illegal aliens.

Last weekend’s top film G.I.Joe: The Rise of Cobra [GIJOE] finished second, declining 59% in its sophomore outing to $22.5 million.

Warner Bros.’ The Time Traveller’s Wife [TTRWF] arrived in the third spot with $19.2 million.  The audience for the fantasy romance skewed heavily female at 76%.

Amongst the weekend’s other new releases, the R-rated comedy The Goods: Live Hard, Sell Hard [TGDRS] sold $5.35 million for sixth place.   The G-rated animated Ponyo [PONYO] opened ninth with $3.5 million.  The PG-rated teen pic Bandslam [BSLAM] failed to crack the top 12 grossing just $2.25 million.

 

Rank TITLE F-S-S TOTAL
1 DISTRICT 9 $37,000,000 $37,000,000
2 G.I. JOE: THE RISE OF COBRA $22,500,000 $98,753,000
3 THE TIME TRAVELER'S WIFE $19,205,000 $19,205,000
4 JULIE & JULIA $12,400,000 $43,684,000
5 G-FORCE $6,908,000 $99,049,000
6 THE GOODS: LIVE HARD, SELL HARD $5,350,000 $5,350,000
7 HARRY POTTER AND THE HALF-BLOOD PRINCE $5,155,000 $283,893,000
8 THE UGLY TRUTH $4,500,000 $77,502,000
9 PONYO $3,506,000 $3,506,000
10 (500) DAYS OF SUMMER  $3,025,000 $17,955,047

Source: Exhibitor Relations Co.



Tag(s): DIST9, GIJOE, TTRWF, TGDRS, PONYO, BSLAM

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By Antibody on Sunday, August 16, 2009 @ 11:18 AM        2324 views


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