SPIN FACTOR® - The HSX Blog



Whisper Numbers: Jack hopes to slay giant box office



The first big-budget, effects-laden blockbuster hopeful of the year arrives this weekend in Jack the Giant Slayer [JACGK]. Nicholas Hoult [NHOUL] stars as the title character in a modern reimagining of the classic English fairy tale. The $200 million fantasy epic was originally set to open last summer until Warner Bros. delayed the release to spruce up the special effects. Director Bryan Singer [BSING] is best known for his superhero movies, but he has not made a film since 2008’s WWII thriller Valkyrie.  Even then, his male fans may not be interested in what looks like a family film. The marketing seems unsure which audience demographic to target the PG-13 rated film. Playing in 3525 theaters, Jack the Giant Slayer may knock down $27 million.

The R-rated raunchy comedy 21 and Over [21OVR] follows three college guys as they celebrate a 21st birthday by going on a bender like The Hangover. Appropriately, the film comes from the writers of The Hangover as Relativity has made clear in its marketing campaign. Miles Teller [MTELL] also appeared in the similar themed Project X, which earned $21 million on this weekend last year. While its commercials have been funny, 21 and Over has not exceed the buzz created by Project X. Opening in 2771 theaters, 21 and Over could drink up $16 million.

The found footage film The Last Exorcism was a surprise hit for Lionsgate, debuting in 2010 with $20.4 million. CBS Films is releasing the sequel The Last Exorcism Part II [LXOR2], which takes the form of a traditional horror narrative. Although the original had poor word of mouth, there might be enough fans of PG-13 rated demonic possession to bring in $10 million from 2700 locations.

Identity Thief [IDTHF] will give up the top spot for a second time, but should cross the century milestone with another $9.0 million. Snitch [SNITC], which was more drama than action, may drop 45% in its second weekend to $7 million.

Ed Harris [EHARR] stars in the submarine thriller Phantom [PHTOM]. RCR distribution is releasing the R-rated film in 2000+ theaters despite little marketing and non-existent buzz. Phantom may be lucky to hit $2 million.

That’s the whisper from the virtual trading floor.



Tag(s): JACGK, NHOUL, BSING, 21OVR, MTELL, LXOR2, IDTHF, SNITC, EHARR, PHTOM

View more Blog posts »



By Box Office Whisperer on Thursday, February 28, 2013 @ 04:32 PM        2611 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

David Crosby: Remember My Name (DCRMN) 100000 2.00 (0.00)         Those Who Wish Me Dead (TWWMD) 100000 20.00 (0.00)         The Highwaymen (HWMEN) 100000 0.12 (+0.05)         Shailene Woodley (SWOOD) 20000 53.45 (-0.40)         Those Who Wish Me Dead (TWWMD) 100000 20.00 (0.00)         Triple Frontier (TRPFR) 100000 0.01 (-0.01)         How to Train Your Dragon: Hidden (HTYD3.BW) 20000 5.57 (+0.57)         Wonder Park (AMUSM) 99999 43.04 (+0.80)         The Chain (TCHAN) 100000 6.08 (+2.92)         Sunset Boulevard (SBLVD) 100000 12.26 (-0.10)         XXX 4 (XXX4) 3 21.70 (-0.06)         Dumbo (DUMBO) 1000 188.40 (-0.02)         CBS: FBI (FBICBS) 20000 15.55 (+0.03)         Those Who Wish Me Dead (TWWMD) 100000 20.00 (0.00)         Those Who Wish Me Dead (TWWMD) 40000 20.00 (0.00)         Inversion (NVRSN) 50000 10.52 (+8.04)         Long Shot (FLRSK) 1 49.17 (+0.23)         DC Super Pets (SUPET) 100000 56.94 (+6.24)         DC Super Pets (SUPET) 100000 56.94 (+6.24)         Artemis (ARTEM) 100000 57.66 (+7.25)         In the Garden of Beasts (ITGOB) 25000 11.65 (-0.12)         Those Who Wish Me Dead (TWWMD) 100000 20.00 (0.00)         Inversion (NVRSN) 100000 10.52 (+8.04)         Daniel Isn’t Real (DANIR) 99999 7.47 (+2.50)         Those Who Wish Me Dead (TWWMD) 100000 20.00 (0.00)         The Chain (TCHAN) 99999 6.08 (+2.92)         Sherlock Holmes 3 (HOLM3) 100000 57.49 (+1.66)         Sherlock Holmes 3 (HOLM3) 100000 57.49 (+1.66)         The Friend (TFRND) 99999 16.44 (+3.39)         Motherless Brooklyn (MOBRK) 2 25.47 (-0.15)         DC Super Pets (SUPET) 99999 56.94 (+6.24)         Us - Opening Weekend (US.OW) 100000 59.01 (+0.82)         Artemis (ARTEM) 100000 57.66 (+7.25)         DC Super Pets (SUPET) 100000 56.94 (+6.24)         Inversion (NVRSN) 381 10.52 (+8.04)         DC Super Pets (SUPET) 100000 56.94 (+6.24)         Those Who Wish Me Dead (TWWMD) 100000 20.00 (0.00)         Sherlock Holmes 3 (HOLM3) 4 57.49 (+1.66)         Captain Marvel (CMARV) 100000 339.96 (-0.95)         David Crosby: Remember My Name (DCRMN) 100000 2.00 (0.00)         Ryan Gosling (RGOSL) 8 62.34 (-0.39)         The Friend (TFRND) 100000 16.44 (+3.39)         Us (US) 1109 133.92 (-2.56)         Carrie Coon (CCOON) 300 112.11 (+0.56)         Ellen Page (EPAGE) 7 6.51 (+0.05)         The LEGO Movie 2: The Second Par (LEGO2.BW) 20000 9.27 (+0.15)         Cate Blanchett (CBLAN) 9 100.50 (+0.99)         The LEGO Movie 2: The Second Par (LEGO2.BW) 20000 9.27 (+0.15)         ABC: The Rookie (ROOKIE) 5 17.03 (+0.10)         NBC: New Amsterdam (NAMSTR) 5 18.00 (+0.10)