SPIN FACTOR® - The HSX Blog



The Wolverine not so fierce in first



Although easily topping the weekend box office with an estimated $55.0 million debut, The Wolverine [WOLV2] underperformed industry expectations. The opening matched that of the 2011 franchise reboot X-Men: First Class, but fell far short of the $85 million earned by the first stand-alone X-Men Origins: Wolverine.  The sequel attracted only the die-hard fans as the audience was 58% males and 58% over the age of 25.

The Conjuring [CNJUR] declined a respectable 47% to $22.1 million and second place.  The original horror film has scared up $83.9 million.

After 4 weekends, Despicable Me 2 [DESM2] banked another $16.0 million to bring its total to $306.4 million.

Turbo [TURB1] finished fourth with $13.3 million, down 37% from its opening.  The racing snail has earned $55.8 million.

Two limited releases expandied into wide release.  The drama Fruitvale Station [FRTVL] tallied $4.7 million to chart tenth overall.  The comedy The Way, Way Back [WAYBK] followed in elevnth at $3.3 million.

 

Rank TITLE F-S-S TOTAL
1 THE WOLVERINE $55,000,000 $55,000,000
2 THE CONJURING  $22,130,000 $83,867,000
3 DESPICABLE ME 2 $16,024,360 $306,412,945
4 TURBO $13,325,000 $55,768,000
5 GROWN UPS 2 $11,500,000 $101,664,000
6 RED 2 $9,400,000 $35,074,356
7 PACIFIC RIM $7,540,000 $84,026,000
8 THE HEAT $6,850,000 $141,244,700
9 R.I.P.D. $5,856,750 $24,351,730
10 FRUITVALE STATION $4,657,000 $6,339,316
11 THE WAY, WAY BACK $3,300,000 $8,931,400
12 WORLD WAR Z $2,760,000 $192,620,000


Tag(s): WOLV2, CNJUR, DESM2, TURB1, FRTVL, WAYBK

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By Antibody on Sunday, July 28, 2013 @ 10:40 AM        2124 views


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