SPIN FACTOR® - The HSX Blog



Whisper Numbers: 2 Guns sights up The Smurfs 2



Two new wide releases enter the box office frame aimed at different audiences. Denzel Washington [DWASH] and Mark Wahlberg [MWAHL] buddy up for the actioner 2 Guns [2GUNS] as undercover agents from different agencies that team up after getting double-crossed. Wahlberg’s Contraband, from the same director as 2 Guns, opened to $22.3 million in January 2012. A month later, Washington’s Safe House debuted with $40.2 million. Since all three R-rated films are from Universal, the studio knows how to market this genre to moviegoers. The two popular stars display oog on-screen chemistry which should connect with both of their fanbase. Unloading into 3025 theaters, 2 Guns could fire off $34 million.

Sony targets the family moviegoers with the sequel The Smurfs 2 [SMRF2], which takes the little blue mushroom dwellers to Paris. Two years ago on this weekend, The Smurfs pulled in $35.6 million. However, the PG-rated sequel faces heavier competition in Turbo and Despicable Me 2. The novelty of seeing the on the big screen may have worn off. The sequel Garfield: A Tale of Two Kitties, which also went to Europe, vastly underperformed the first Garfield. After earning $5.2 million in its Wednesday opening, The Smurfs 2 could smurf $25 million from Friday to Sunday from 3866 locations.

The under-performance of The Wolverine [WOLV2] demonstrated fan fatigue with the franchise X-Men character and perhaps superhero films in general. The sequel is likely to fall around 55% to $24 million.

Showing strong hold for an R-rated horror film, The Conjuring [CNJUR] will cross the $100 million mark with around $12 million in its third outing.

That’s the whisper from the virtual trading floor.



Tag(s): DWASH, MWAHL, 2GUNS, SMRF2, WOLV2, CNJUR

View more Blog posts »



By Box Office Whisperer on Friday, August 2, 2013 @ 09:51 AM        1836 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Avatar 3 (AVAT3) 87013 257.10 (+0.55)         Untitled Suburban Fantasy World (SUBFW) 99999 82.09 (+5.88)         Indiana Jones 5 (INDI5) 100000 88.11 (+0.51)         Untitled Suburban Fantasy World (SUBFW) 99998 82.09 (+5.88)         Sarah Paulson (SPAUL) 20000 31.69 (+0.16)         Untitled Suburban Fantasy World (SUBFW) 20000 82.09 (+5.88)         Black Panther 2 (BPNT2) 100000 430.99 (+0.75)         Once Upon a Time in Hollywood ak (MFMLY) 100000 104.65 (+1.27)         Untitled Suburban Fantasy World (SUBFW) 100000 82.09 (+5.88)         Ant-Man and the Wasp (ANTM2) 100000 182.74 (+1.41)         Untitled Suburban Fantasy World (SUBFW) 100000 82.09 (+5.88)         The Little Mermaid - Disney (TLMER) 100000 153.76 (+2.65)         Shock and Awe (SHAWE) 100000 0.93 (0.00)         Border (BORDR) 90000 2.04 (-0.18)         Happy Death Day 2 (HDTH2) 90000 45.17 (-1.57)         Untitled Suburban Fantasy World (SUBFW) 100000 82.09 (+5.88)         Rocketman (RCKTM) 90000 15.02 (-0.14)         Untitled Suburban Fantasy World (SUBFW) 100000 82.09 (+5.88)         Jojo Rabbit (JOJOR) 1 24.91 (+0.83)         Disenchanted aka Enchanted 2 (ENCH2) 5600 5.28 (-0.06)         Untitled James Gunn Horror Movie (UJGHM) 90000 18.23 (-0.38)         Untitled Suburban Fantasy World (SUBFW) 2 82.09 (+5.88)         The Six Billion Dollar Man (6MILL) 10000 37.13 (+0.07)         Untitled Suburban Fantasy World (SUBFW) 65 82.09 (+5.88)         Mission: Impossible - Fallout (MISS6) 109 162.22 (+0.15)         Peter Rabbit 2 (PRAB2) 38393 58.05 (+0.25)         Her Smell (HERSM) 1 6.71 (+2.48)         Untitled Suburban Fantasy World (SUBFW) 100000 82.09 (+5.88)         Creed II aka Creed 2 (CREE2) 10000 76.99 (+0.75)         Untitled Suburban Fantasy World (SUBFW) 49492 82.09 (+5.88)         Untitled Suburban Fantasy World (SUBFW) 50359 82.09 (+5.88)         The Domestics (DMSTC) 10000 1.41 (+0.08)         Untitled Suburban Fantasy World (SUBFW) 38529 82.09 (+5.88)         Untitled Suburban Fantasy World (SUBFW) 100000 82.09 (+5.88)         Untitled Suburban Fantasy World (SUBFW) 100000 82.09 (+5.88)         Untitled Suburban Fantasy World (SUBFW) 100000 82.09 (+5.88)         Untitled Suburban Fantasy World (SUBFW) 99999 82.09 (+5.88)         Fantastic Four 2 (FANF2) 100000 17.00 (-0.10)         The Little Mermaid - Disney (TLMER) 20000 153.76 (+2.65)         Untitled Suburban Fantasy World (SUBFW) 100000 82.09 (+5.88)         Godzilla vs. Kong (GOVKO) 10000 153.48 (+0.27)         Untitled James Gunn Horror Movie (UJGHM) 100000 18.23 (-0.38)         Dune (DUNE) 10000 31.16 (+0.06)         The Darkest Minds (DRKMN) 100000 31.30 (+0.25)         Jurassic World: Fallen Kingdom (JURA5) 100000 379.83 (-0.66)         Boundaries (BNDRE) 33 1.19 (-0.05)         Tron 3 (TRON3) 50000 13.30 (+0.03)         It: Chapter Two (IT2) 10000 225.65 (-0.59)         Jurassic World: Fallen Kingdom (JURA5) 100000 379.83 (-0.66)         Welcome to Marwen (MARWN) 10000 47.36 (+0.43)