SPIN FACTOR® - The HSX Blog



Whisper Numbers: 2 Guns sights up The Smurfs 2



Two new wide releases enter the box office frame aimed at different audiences. Denzel Washington [DWASH] and Mark Wahlberg [MWAHL] buddy up for the actioner 2 Guns [2GUNS] as undercover agents from different agencies that team up after getting double-crossed. Wahlberg’s Contraband, from the same director as 2 Guns, opened to $22.3 million in January 2012. A month later, Washington’s Safe House debuted with $40.2 million. Since all three R-rated films are from Universal, the studio knows how to market this genre to moviegoers. The two popular stars display oog on-screen chemistry which should connect with both of their fanbase. Unloading into 3025 theaters, 2 Guns could fire off $34 million.

Sony targets the family moviegoers with the sequel The Smurfs 2 [SMRF2], which takes the little blue mushroom dwellers to Paris. Two years ago on this weekend, The Smurfs pulled in $35.6 million. However, the PG-rated sequel faces heavier competition in Turbo and Despicable Me 2. The novelty of seeing the on the big screen may have worn off. The sequel Garfield: A Tale of Two Kitties, which also went to Europe, vastly underperformed the first Garfield. After earning $5.2 million in its Wednesday opening, The Smurfs 2 could smurf $25 million from Friday to Sunday from 3866 locations.

The under-performance of The Wolverine [WOLV2] demonstrated fan fatigue with the franchise X-Men character and perhaps superhero films in general. The sequel is likely to fall around 55% to $24 million.

Showing strong hold for an R-rated horror film, The Conjuring [CNJUR] will cross the $100 million mark with around $12 million in its third outing.

That’s the whisper from the virtual trading floor.



Tag(s): DWASH, MWAHL, 2GUNS, SMRF2, WOLV2, CNJUR

View more Blog posts »



By Box Office Whisperer on Friday, August 2, 2013 @ 09:51 AM        1926 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

The Matrix 4 (MTRX4) 1 67.49 (-3.40)         Tenet aka Untitled Christopher N (TENET) 100 139.54 (+0.50)         Limited Partners (LMTDP) 10000 30.45 (+1.15)         Zoe Saldana (ZSALD) 20000 145.85 (-1.14)         Fast & Furious 10 (FASTX) 2 125.00 (0.00)         Ghostbusters Untitled (GHST4) 100 112.41 (+0.80)         Stowaway (STOWA) 15000 16.97 (+1.58)         Common (COMMN) 20000 29.08 (-0.08)         Kitty Pryde (KITYP) 15000 24.66 (+2.49)         Top Gun 2 (TOPG2) 1000 128.60 (-0.61)         Fast & Furious 10 (FASTX) 100000 125.00 (0.00)         The Tracking of a Russian Spy (TRUSP) 9000 1.18 (-0.05)         F.A.S.T. (FAST) 1 28.01 (0.00)         Avengers: Endgame $775M Blockbus (AVNG4.BW) 20000 8.77 (+0.12)         The Humans (THUMN) 15000 13.67 (+1.36)         F.A.S.T. (FAST) 1 28.01 (0.00)         The Report (TORTR) 9000 8.43 (-0.10)         Minions: The Rise of Gru (MNIO2) 100 211.39 (+0.34)         Fast & Furious 10 (FASTX) 100000 125.00 (0.00)         Indiana Jones 5 (INDI5) 5000 73.05 (+0.06)         Fast & Furious 10 (FASTX) 100000 125.00 (0.00)         Three Thousand Years of Longing (3TYOL) 100000 19.87 (-0.07)         Fast & Furious 10 (FASTX) 100000 125.00 (0.00)         Fast & Furious 10 (FASTX) 100000 125.00 (0.00)         Hugh Laurie (HLAUR) 100 31.29 (+0.08)         Zoe Saldana (ZSALD) 20000 145.85 (-1.14)         Gypsy (GYPSY) 9000 2.57 (-0.12)         Masters of the Universe (HEMAN) 1000 38.21 (+0.26)         Fast & Furious 10 (FASTX) 100000 125.00 (0.00)         Aladdin (ALADN) 100000 246.08 (+2.43)         Fast & Furious 10 (FASTX) 30000 125.00 (0.00)         Madagascar 4 (MADG4) 9000 5.73 (0.00)         The Conjuring 3 (CNJU3) 2000 63.31 (0.00)         The Piano Tuner (PTUNE) 90000 0.04 (+0.02)         Fast & Furious 10 (FASTX) 49445 125.00 (0.00)         Fast & Furious 10 (FASTX) 100000 125.00 (0.00)         24/7 (247) 100000 11.26 (-0.15)         Vincent D'Onofrio (VDONO) 20000 19.54 (-0.04)         Charlie's Angels (CHAR3) 1000 83.11 (+0.11)         Fast & Furious 10 (FASTX) 100000 125.00 (0.00)         Fast & Furious 10 (FASTX) 49445 125.00 (0.00)         Fast & Furious 10 (FASTX) 100000 125.00 (0.00)         O'Shea Jackson Jr. (OJACK) 20000 60.20 (-0.26)         Brightburn (BBURN) 10000 25.45 (-1.99)         Michael Ealy (MEALY) 20000 39.99 (0.00)         The Lion King (LIONK) 100000 506.08 (+2.52)         Fast & Furious 10 (FASTX) 50555 125.00 (0.00)         The Lion King (LIONK) 100000 506.08 (+2.52)         Fast & Furious 10 (FASTX) 100000 125.00 (0.00)         Aladdin (ALADN) 100000 246.08 (+2.43)