SPIN FACTOR® - The HSX Blog



Whisper Numbers: Insidious to scare off The Family



With a Friday the 13th starting off the weekend, FilmDistrict releases the horror sequel Insidious Chapter 2 [NSID2]. Patrick Wilson [PWILS] and Rose Byrne [RBRYN] reprise their roles from the first Insidious, which opened to $13.3 million in April of 2011 and dropped less than 30% in each of the next 3 weekends. That’s an excellent hold for any film, let alone a horror film, indicating a well-satisfied  fanbase that is eagerly anticipating the sequel.  Chapter 2 is directed once again by James Wan [JWAN], who’s hot coming off the blockbuster $41.9 million opening of the R-rated horror The Conjuring just two months ago. With a PG-13 rating, Insidious Chapter 2 will be able to tap into a younger crowd, not to mention the Hispanic audience that enjoys a good scary movie. Playing in 3049 theaters, Insidious Chapter 2 could scare up $34 million.

Robert De Niro [RDENI] and Michelle Pfeiffer [MPFIE] team up for the mob comedy The Family [TFMLY] directed by Luc Besson [LBESS]. The R-rated film is aimed at older adults for which Relativity has little competition this weekend. Although the stars are playing to their strength, De Niro and Pfeiffer are no longer box office draws.  Hiding in 3091 theaters, The Family could put away $11 million

After leading last weekend as the only new release, Riddick [RIDC2] is headed for a hard fall. The sci-fi sequel may drop around 55% to $8.5 million.

Lee Daniels’ The Butler looks to cross the $100 million milestone in its fifth weekend with another $6 million. Heading into its third weekend, Instructions Not Included [ININC] expands further into the 932 theaters and looks to add another $5 million.

That’s the whisper from the virtual trading floor.



Tag(s): NSID2, PWILS, JWAN, RDENI, TFMLY, LBESS, RIDC2, ININC

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By Box Office Whisperer on Thursday, September 12, 2013 @ 04:14 PM        2061 views


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Mad Max: The Wasteland (MMAX5) 6000 24.89 (-0.06)         The Chronicles of Riddick: Furia (RIDC3) 99999 2.02 (-0.03)         Kitty Pryde (KITYP) 1 55.91 (+1.77)         Mile 22 (MIL22) 9999 39.77 (-0.03)         The Black Phantom (BPHNT) 99999 1.71 (-0.02)         Not Without Hope (NWOHP) 99999 0.20 (-0.02)         Kitty Pryde (KITYP) 100000 55.91 (+1.77)         Bohemian Rhapsody (FREDI) 2500 37.65 (0.00)         Deadpool 2 (DEAD2) 10000 317.91 (-0.30)         The ExpendaBelles (XPNBL) 99999 1.49 (-0.02)         Sorry to Bother You (STBYU) 2500 24.61 (0.00)         The Mule (TMULE) 20000 19.78 (-0.60)         Yucatan (YUCAT) 99999 0.88 (-0.02)         Big Trouble in Little China (BTILC) 99999 20.20 (-0.06)         Cowboy Ninja Viking (CBNVK) 2500 36.75 (0.00)         The Crowded Room (CRWDR) 99999 1.09 (-0.02)         The Force (TFORC) 2500 14.98 (-0.02)         The Kidnapping of Edgardo Mortar (TKOEM) 99999 12.03 (-0.04)         Popeye (POPEY) 99999 1.29 (-0.02)         Mack Bolan (BOLAN) 99999 1.71 (0.00)         Deathstroke (DSTRK) 99999 36.85 (-0.03)         Bohemian Rhapsody (FREDI) 2500 37.65 (0.00)         The Raven (TRVEN) 99999 0.11 (-0.02)         Alien Nation (ALNAT) 99999 8.28 (-0.03)         City of Lies aka Labyrinth (LABRN) 2500 22.24 (-0.74)         Border Guards (BORDG) 99999 6.89 (-0.03)         Black and White (BLAWH) 99999 1.51 (-0.02)         The Billion Brick Race (BBRAC) 99999 22.23 (-0.06)         A Dog's Journey (ADOG2) 100000 30.60 (+0.60)         Mowgli aka Jungle Book: Origins (JNGBO) 99900 51.20 (+0.25)         Mowgli aka Jungle Book: Origins (JNGBO) 2500 51.20 (+0.25)         The Best Man Wedding (BESM3) 99999 1.75 (-0.02)         The Ballad of Richard Jewell (RJEWE) 99999 1.67 (-0.02)         Wargames (WARGM) 99999 1.52 (-0.02)         Mary Shelley (ASITS) 25000 1.28 (-0.01)         The Mule (TMULE) 2500 19.78 (-0.60)         First Reformed (FRFRM) 25000 2.23 (-0.01)         The Secret Life of Houdini (TSLOH) 99999 0.76 (-0.02)         Space Jam 2 (SJAM2) 99999 7.32 (-0.01)         Sorry to Bother You (STBYU) 2500 24.61 (0.00)         City of Lies aka Labyrinth (LABRN) 15000 22.24 (-0.74)         Book Club (BKCLB) 100000 37.10 (-0.08)         Bohemian Rhapsody (FREDI) 2500 37.65 (0.00)         20,000 Leagues under the Sea - F (2LUTS) 99999 10.26 (-0.04)         Book Club (BKCLB) 20000 37.10 (-0.08)         Mean Moms (MMOMS) 99999 1.02 (-0.02)         Peter Pan (PTRPN) 99999 27.97 (-0.03)         The Personal History of David Co (PHODC) 100000 8.19 (+0.82)         Sinister Six (SINST) 2500 14.25 (-0.97)         Lobo (LOBO) 50000 18.42 (+0.96)