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Whisper Numbers: Paranormal Activity starts off 2014



After the glut of holiday film releases to close out the year 2013, Paranormal Activity: The Marked Ones [OXNRD] will be the only new wide release to open 2014. Paramount spins off their R-rated found-footage horror franchise to target Hispanic moviegoers, a segment that traditionally flocks to supernatural stories with religious undertones. Horror films have done well in the first weekend of January during the past 2 years. Texas Chainsaw 3D earned $21.7 million last year while The Devil Inside surprised with $33.7 million in 2012. Horror fans have not had a treat since Carrie debuted before Halloween. However, the drop-off from Paranormal Activity 3’s $52.6 million to Paranormal Activity 4’s $29.0 million showed serious signs of franchise fatigue. Showing in 2867 theaters, Paranormal Activity: The Marked Ones could scare up $19 million.

Even after six weeks, Frozen [FROZE.BW] continues to outperform newer arrivals. After increasing 45% last weekend, the animated musical is likely to drop 45% to $16 million now that kids are back in school. The Hobbit: The Desolation of Smaug [HOBT2] has also held strong and looks to add $15 million in its fourth weekend.

Fourth place could be a three-way battle between Anchorman 2: The Legend Continues [ANCH2], American Hustle [AMBUL] and The Wolf of Wall Street [TWOWS], all expected around $10 million.

That’s the whisper from the virtual trading floor.



Tag(s): OXNRD, HOBT2, ANCH2, AMBUL, TWOWS

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By Box Office Whisperer on Thursday, January 2, 2014 @ 04:56 PM        2739 views


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Peter Rabbit (PRABT) 100000 75.36 (+4.79)         The Chronicles of Riddick: Furia (RIDC3) 999 2.77 (+0.01)         RFK (RFK) 90 19.47 (-0.08)         Fifty Shades Freed (50SH3) 100000 91.52 (-3.94)         A Wrinkle in Time (AWITM) 12000 130.26 (-3.44)         The Resurrection aka Passion of (RESUR) 3 73.69 (-0.19)         Ready Player One (RDYP1) 4 190.17 (+0.85)         Ride Along 3 (RDLO3) 100 16.08 (-0.17)         Fifty Shades Freed (50SH3) 12000 91.52 (-3.94)         Winchester (WNCHS) 100000 26.18 (-0.68)         Fifty Shades Freed (50SH3) 12000 91.52 (-3.94)         Robin Hood: Origins (RBNHO) 3 46.59 (-0.14)         Black Widow (BWDOW) 100000 80.00 (0.00)         Alicia Silverstone (ASILV) 20000 4.82 (0.00)         RBG (RBG) 1000 1.75 (-0.25)         Rampage (RAMPG) 4 114.53 (-0.33)         Ralph Breaks the Internet: Wreck (RALP2) 2 153.44 (-0.12)         The First Purge aka The Purge: T (PURG4) 70 48.87 (+0.27)         Peter Pan (PTRPN) 80 32.80 (-0.39)         Black Widow (BWDOW) 100000 80.00 (0.00)         The Predator (PRED4) 10 83.53 (+0.99)         Adventures of Tintin 2 (TINT2) 1 1.13 (+0.03)         Deadpool 2 (DEAD2) 76756 315.27 (-0.15)         Peppermint (PPRMN) 3 20.29 (-0.06)         Scooby aka S.C.O.O.B. (SCOBY) 1 23.19 (+0.06)         Popeye (POPEY) 1000 1.68 (-0.04)         Black Widow (BWDOW) 100 80.00 (0.00)         Irreplaceable You (IRPLC) 100000 0.14 (-0.60)         Black Widow (BWDOW) 100000 80.00 (0.00)         Polaroid (POLRD) 150 11.34 (+0.14)         Painkiller Jane (PKJAN) 90 23.86 (0.00)         Spies in Disguise aka Pigeon Imp (PIGEN) 3 27.64 (-0.07)         The Secret Life of Pets 2 (PETS2) 35 164.09 (-0.93)         Pacific Rim: Uprising (PACR2) 9 62.63 (-0.51)         The Party (TPRTY) 100000 1.41 (+0.05)         Ophelia (OPHEL) 19 1.90 (+0.04)         Nostalgia (NSTLG) 100000 1.53 (+0.07)         Overnight (ON42S) 140 7.81 (+0.02)         The Old Man and the Gun (OMATG) 3 8.91 (+0.03)         Black Widow (BWDOW) 100000 80.00 (0.00)         The One and Only Ivan (OIVAN) 75 35.77 (-0.08)         Official Secrets (OFSEC) 120 12.66 (+1.37)         The Odyssey (ODYSY) 8 7.91 (-0.05)         Ocean's 8 (OCEN4) 8 109.63 (-0.81)         Now You See Me 3 (NYSM3) 90 18.25 (-0.02)         The Nutcracker And The Four Real (NUTFR) 3 97.42 (+0.30)         Black Panther (BPNTH) 100000 409.61 (+9.20)         Nightwing (NTWNG) 6 42.70 (+0.26)         Black Widow (BWDOW) 100000 80.00 (0.00)         Black Widow (BWDOW) 12391 80.00 (0.00)