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Whisper Numbers: Paranormal Activity starts off 2014



After the glut of holiday film releases to close out the year 2013, Paranormal Activity: The Marked Ones [OXNRD] will be the only new wide release to open 2014. Paramount spins off their R-rated found-footage horror franchise to target Hispanic moviegoers, a segment that traditionally flocks to supernatural stories with religious undertones. Horror films have done well in the first weekend of January during the past 2 years. Texas Chainsaw 3D earned $21.7 million last year while The Devil Inside surprised with $33.7 million in 2012. Horror fans have not had a treat since Carrie debuted before Halloween. However, the drop-off from Paranormal Activity 3’s $52.6 million to Paranormal Activity 4’s $29.0 million showed serious signs of franchise fatigue. Showing in 2867 theaters, Paranormal Activity: The Marked Ones could scare up $19 million.

Even after six weeks, Frozen [FROZE.BW] continues to outperform newer arrivals. After increasing 45% last weekend, the animated musical is likely to drop 45% to $16 million now that kids are back in school. The Hobbit: The Desolation of Smaug [HOBT2] has also held strong and looks to add $15 million in its fourth weekend.

Fourth place could be a three-way battle between Anchorman 2: The Legend Continues [ANCH2], American Hustle [AMBUL] and The Wolf of Wall Street [TWOWS], all expected around $10 million.

That’s the whisper from the virtual trading floor.



Tag(s): OXNRD, HOBT2, ANCH2, AMBUL, TWOWS

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By Box Office Whisperer on Thursday, January 2, 2014 @ 04:56 PM        2794 views


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Mission: Impossible - Fallout $1 (MISS6.BW) 20000 5.00 (0.00)         Godzilla vs. Kong (GOVKO) 100000 156.41 (-0.20)         Child's Play (CHLDP) 50000 29.28 (-2.01)         Spider-Man: Into the Spider-Vers (ASPDR) 99999 71.99 (+0.26)         Mary Poppins Returns (MPOPN) 100000 155.60 (+0.82)         Mission: Impossible - Fallout $1 (MISS6.BW) 20000 5.00 (0.00)         Mission: Impossible - Fallout $1 (MISS6.BW) 20000 5.00 (0.00)         BlacKkKlansman (BLKKM) 100000 32.85 (+1.91)         Slender Man (SLNDR) 100000 25.18 (+2.29)         Rugrats (RUGRT) 100000 58.41 (+7.52)         A Star is Born (ASTAR) 100000 63.41 (+1.08)         The Meg (MEG) 100000 107.44 (+6.45)         47 Meters Down: The Next Chapter (48MDW) 100000 19.37 (+0.13)         Rugrats (RUGRT) 100000 58.41 (+7.52)         Crazy Rich Asians (CRASN) 100000 80.42 (+4.85)         Crazy Rich Asians (CRASN) 100000 80.42 (+4.85)         The Aftermath (AFTRM) 15000 1.52 (0.00)         Child's Play (CHLDP) 99999 29.28 (-2.01)         Rugrats (RUGRT) 25000 58.41 (+7.52)         Green Book (GRNBK) 100000 24.70 (-0.22)         The Little Mermaid - Disney (TLMER) 100000 161.09 (+0.36)         The Little Mermaid - Disney (TLMER) 100000 161.09 (+0.36)         Untitled Suburban Fantasy World (SUBFW) 100000 97.87 (+0.70)         Little Italy (LITAL) 100000 0.84 (0.00)         Untitled Suburban Fantasy World (SUBFW) 100000 97.87 (+0.70)         Slender Man (SLNDR) 100000 25.18 (+2.29)         Christopher Robin (WINPO) 100000 75.78 (-1.94)         Crazy Rich Asians (CRASN) 99999 80.42 (+4.85)         Rugrats (RUGRT) 100000 58.41 (+7.52)         Claire Danes (CDANE) 20000 13.07 (-0.44)         Michelle Monaghan (MMONA) 200 59.19 (+1.41)         Rugrats (RUGRT) 100000 58.41 (+7.52)         Mile 22 (MIL22) 24999 33.74 (-1.07)         Mission: Impossible - Fallout $1 (MISS6.BW) 20000 5.00 (0.00)         Rugrats (RUGRT) 100000 58.41 (+7.52)         Mission: Impossible - Fallout $1 (MISS6.BW) 20000 5.00 (0.00)         The American (AMERI) 100000 8.73 (+1.32)         The American (AMERI) 100000 8.73 (+1.32)         The Upside aka Untouchable aka T (NTCHB) 100000 16.16 (-1.02)         The Upside aka Untouchable aka T (NTCHB) 100000 16.16 (-1.02)         Simon Baker (SBAKE) 20000 1.15 (-0.02)         Child's Play (CHLDP) 100000 29.28 (-2.01)         Child's Play (CHLDP) 100000 29.28 (-2.01)         A Star is Born (ASTAR) 100000 63.41 (+1.08)         Rugrats (RUGRT) 100000 58.41 (+7.52)         Crazy Rich Asians (CRASN) 100000 80.42 (+4.85)         Rugrats (RUGRT) 100000 58.41 (+7.52)         Mission: Impossible - Fallout $1 (MISS6.BW) 20000 5.00 (0.00)         Peppermint (PPRMN) 100000 29.17 (+0.05)         Wes Bentley (WBENT) 20000 30.76 (+1.04)