Market Announcement: TVStocks for new Network TV series are now trading on Television Stock Exchange.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: Super Bowl weekend about to get Awkward



With Warm Bodies, Chronicle and The Woman in Black all opening above $20 million within the last two years, Hollywood no longer treats Super Bowl weekend as a dead zone at the box office.  Focus Features targets young couples with the romantic comedy That Awkward Moment [AWODT]. Originally produced by FilmDistrict, the marketing campaign has played up its R-rating with the raunchy antics of its likeable trio of rising stars: Zac Efron [ZEFRO], Miles Teller [MTELL] and Michael B. Jordan [MBJOR].  The premise should appeal to both males and females.  Showing in 2809 theaters, That Awkward Moment could score about $13 million.

With its main audience focused on the Super Bowl, Ride Along [RDLON] may declined close to 50% in its third outing, but still finish second with $11 million.

Although Frozen [FROZE.BW] has remained a juggernaut at the box office, Disney will goose the box office by adding a song-along version of the Oscar-nomination film this weekend.  Frozen looks to add another $7 million to its current haul of $350 million.

Paramount targets older women with the romance Labor Day [LABRD] starring Kate Winslet [KWINS] and Josh Brolin [JBROL]. Opening in 2584 theaters, Labor Day is director Jason Reitman’s [JREIT] widest release, yet ironically his worst reviewed film.  There’s little buzz on the PG-13 rated drama, which was shut out during award season. Labor Day may manage to eke out $6 million.

After a soft opening, I, Frankenstein [IFRNK] looks to decay around 55% in its second weekend to $4 million.

That’s the whisper from the virtual trading floor.



Tag(s): AWODT, ZEFRO, MTELL, MBJOR, RDLON, LABRD, KWINS, JBROL, JREIT, IFRNK

View more Blog posts »



By Box Office Whisperer on Thursday, January 30, 2014 @ 03:05 PM        1756 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Chevy Chase (CCHAS) 20000 19.75 (0.00)         Anne Hathaway (AHATH) 39 62.31 (0.00)         Justice League 2 (JLEA2) 500 22.35 (-1.35)         Star Wars: Episode IX (STAR9) 5000 571.75 (-1.19)         Justice League 2 (JLEA2) 100000 22.35 (-1.35)         Sterling K. Brown (SKBRO) 47 73.26 (0.00)         True History of the Kelly Gang (THOKG) 100000 10.00 (0.00)         Jungleland (JNGLN) 100000 5.00 (0.00)         Justice League 2 (JLEA2) 100000 22.35 (-1.35)         Martin Short (MSHOR) 20000 11.19 (-0.11)         The House With a Clock in Its Wa (THWCW) 50500 53.78 (-2.59)         Fahrenheit 11/9 (FH119) 100000 19.77 (-1.79)         The Alchemist (ALCHM) 100000 1.17 (+0.03)         Paramount Studio Fund (PARAX) 1000 9.74 (+0.03)         True History of the Kelly Gang (THOKG) 100000 10.00 (0.00)         Papillon (PAPIL) 100000 1.98 (+0.02)         Papillon (PAPIL) 100000 1.98 (+0.02)         Caleb Landry Jones (CLJON) 20000 49.56 (+0.40)         Samuel L. Jackson (SLJAC) 20000 111.46 (-1.18)         Lionsgate Studio Fund (LGFX) 1000 9.28 (+0.01)         Samuel L. Jackson (SLJAC) 20000 111.46 (-1.18)         Men in Black Untitled (MIB4) 100000 140.40 (+0.50)         Slaughterhouse Rulez (SHRUL) 15000 3.85 (-1.32)         Slaughterhouse Rulez (SHRUL) 100000 3.85 (-1.32)         Beautiful Boy (BTFUB) 156 4.89 (+0.06)         Life Itself (LIFIS) 100000 11.20 (-1.36)         Life Itself (LIFIS) 100000 11.20 (-1.36)         Peppermint (PPRMN) 100000 30.54 (+0.65)         Fahrenheit 11/9 (FH119) 100000 19.77 (-1.79)         Melissa McCarthy (MMCCA) 20000 73.72 (-0.26)         Life Itself (LIFIS) 100000 11.20 (-1.36)         Michael B. Jordan (MBJOR) 20000 104.13 (+0.58)         Suicide Squad 2 (SUIC2) 100000 85.81 (+0.29)         Peppermint (PPRMN) 100000 30.54 (+0.65)         Assassination Nation (ASNAT) 100000 8.98 (-1.17)         Space Jam 2 (SJAM2) 1 46.64 (-3.80)         Jungleland (JNGLN) 100000 5.00 (0.00)         Assassination Nation (ASNAT) 100000 8.98 (-1.17)         Space Jam 2 (SJAM2) 20000 46.64 (-3.80)         This is Jane (TIJAN) 100000 8.14 (+0.74)         Bigger (BIGER) 100000 4.70 (+0.88)         Life Itself (LIFIS) 100000 11.20 (-1.36)         Come Away (CAWAY) 100000 22.99 (+0.98)         Justice League 2 (JLEA2) 100000 22.35 (-1.35)         Dark Phoenix aka X-Men 7 (XMEN7) 100000 131.19 (+0.74)         Assassination Nation (ASNAT) 100000 8.98 (-1.17)         Assassination Nation (ASNAT) 100000 8.98 (-1.17)         Gambit (GAMBI) 100000 46.03 (+2.06)         Loving Pablo (ESCOB) 932 0.97 (+0.02)         Fahrenheit 11/9 (FH119) 100000 19.77 (-1.79)