SPIN FACTOR®

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Whisper Numbers: Zombieland expected to open with a big crowd.

Zombie horror films get the comedy treatment with Zombieland [ZMBLN]. While Shaun of the Dead may have been first, Zombieland should appeal to a wider audience.  Woody Harrelson [WHARR], Jesse Eisenberg [JEISE], Emma Stone [ESTON] and Abigail Breslin [ABRES] star as human survivors who go about exterminating zombies in various R-rated fashion. Sony has built up buzz with its trailers, which should translate into an opening about $21 million from 3036 locations.

Cloudy with a Chance of Meatballs [CWCMB] has enjoyed an extended stay at the box office.  A 30% decline in its third weekend would still place the animated family film at $18 million, which may be enough to retain the top spot .

Disney/Pixar cashes in the 3D craze by re-releasing Toy Story and Toy Story 2 as a 3D Double Feature [TOY3D] to build up anticipation for next year’s Toy Story 3 [TOYS3].  The breakout success of the newer Meatballs will limit the size of the family audience. Playing in 1745 theaters, the Toy Story Double Feature could round up $12 million.

Drew Barrymore [DBARR] makes her directorial debut with Whip It [WHIPT], a coming of age story set in the world of roller derby.  Featuring Ellen Page [EPAGE] in her first major role since Juno, the PG-13 rated film has received good reviews.  Girl power could propel Whip It to $9 million from 1720 locations. 

Rickey Gervais [RGERV] toplines his second film in The Invention of Lying [INVLY].  Although his first Ghost Town opened to just $5 million, the exposure should help on his new high concept comedy, set in a world where everyone tells the truth. Playing in 1707 theaters, Lying could net around $8 million.

Capitalism: A Love Story [FH912] expands into 962 theaters nationwide after opening in NY and LA last week.  Director Michael Moore’s [MIMOO] new documentary looks at the current financial crisis.  His last documentary Sicko grossed $4.6 million in its first wide weekend. Capitalism: A Love Story should top that mark with about $5 million.

That’s the whisper from the trading floor.




Tag(s): ZMBLN, WHARR, JEISE, ESTON, ABRES, CWCMB, TOY3D, TOYS3, DBARR, WHIPT, EPAGE, RGERV, INVLY, FH912, MIMOO

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By Antibody on Thursday, October 1, 2009 @ 03:59 PM 3664 views

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