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Whisper Numbers: Fury about to rage into theaters



Three new films each targeting a different demographic fight to install a new box office champion. Brad Pitt [BPITT] leads the pack with the WWII actioner Fury [FURY]. Marketed as an old fashioned war movie, the R-rated film should connect with adult men.  The WWII drama Monuments Men starring George Clooney opened to $22 million in February. Directed by David Ayer [DAYER], Fury has garnered better reviews and its tank battles should attract younger males.  However, the Sony film is unlikely to match the $38 million opening of Inglourious Basterds, which had director Quentin Tarantino. Fighting in 3155 theaters, Fury could hit $27 million.

The animated fantasy Book of Life [BOLIF] centers on the Mexican Day of the Dead celebration. Fox has assembled an impressive cast that includes Channing Tatum [CTATU], Zoe Saldana [ZSALD], Diego Luna [DLUNA] and Ice Cube [ICUBE]. The PG-rated film represents a significant draw for Latino families, an often underestimated moviegoing demographic. Showing in 3069 theaters, Book of Life may tally $19 million.

Strong buzz will continue to steer moviegoers to Gone Girl [GONEG]. The thriller looks to cross the $100 million marker with another $18 million.

James Marsden [JMARS] and Michelle Monaghan [MMONA] hook up in the PG-13 rated romance Best of Me [BESME], the second Nicholas Sparks adaptation produced by Relativity. Their previous Sparks film Safe Haven opened over Valentine’s Day weekend 2013 to $21 million. The only Sparks film to open during fall was Nights in Rodanthe in 2008 with $13.4 million. Poor reviews won’t matter to the target fanbase of older women. Best of Me may take in $14 million from 2936 theaters.

As a family film, Alexander and the Terrible, Horrible, No Good, Very Bad Day [ATHNG] should have a decent hold in its sophomore weekend. A 40% decline would bring in $11 million. On the otherhand, Dracula Untold [DRCYZ] may tumble more than 55% in its second weekend to about $10 million.

That’s the whisper from the virtual trading floor.



Tag(s): BPITT, FURY, DAYER, BOLIF, CTATU, ZSALD, DLUNA, ICUBE, GONEG, JMARS, MMONA, BESME, ATHNG, DRCYZ

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By Box Office Whisperer on Thursday, October 16, 2014 @ 03:19 PM        1953 views


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Random Acts of Violence (RACOV) 100000 5.00 (0.00)         The Kid (TKID) 100000 2.00 (0.00)         Wish Dragon (WDRGN) 100000 41.12 (+3.16)         Wish Dragon (WDRGN) 100000 41.12 (+3.16)         Tom and Jerry (TMJRY) 100000 47.96 (-0.68)         Run the Race (RTRAC) 100000 6.23 (+1.30)         Venom 2 (VENM2) 1 122.95 (-2.25)         A Quiet Place 2 (AQPL2) 10000 109.20 (+2.82)         Random Acts of Violence (RACOV) 100000 5.00 (0.00)         Vox Lux (VOXLX) 12000 0.75 (+0.01)         The Kid (TKID) 100000 2.00 (0.00)         Random Acts of Violence (RACOV) 100000 5.00 (0.00)         How to Train Your Dragon: The Hi (HTYD3) 12167 140.33 (+7.01)         Run the Race (RTRAC) 100000 6.23 (+1.30)         The Kid (TKID) 100000 2.00 (0.00)         Tom and Jerry (TMJRY) 100000 47.96 (-0.68)         Space Jam 2 (SJAM2) 100000 67.14 (+5.66)         Peter Rabbit 2 (PRAB2) 10000 66.55 (+2.83)         The Kid (TKID) 99999 2.00 (0.00)         Triple Frontier (TRPFR) 100000 0.04 (-0.05)         Big Time Adolescence (BTADL) 100000 1.95 (-0.05)         Untitled Christopher Nolan (UCNOL) 5000 101.77 (+3.45)         Miss Bala (MISSB) 4000 15.62 (-0.20)         Venom 2 (VENM2) 10000 122.95 (-2.25)         The Kid (TKID) 16841 2.00 (0.00)         Peter Rabbit 2 (PRAB2) 99999 66.55 (+2.83)         Morbius (MORBI) 10000 99.55 (+0.53)         A Quiet Place 2 (AQPL2) 99998 109.20 (+2.82)         Run the Race (RTRAC) 100 6.23 (+1.30)         Venom 2 (VENM2) 100 122.95 (-2.25)         The Kid (TKID) 38779 2.00 (0.00)         Black Panther 2 (BPNT2) 100 400.87 (-0.72)         Ghostbusters Untitled (GHST4) 10000 90.81 (0.00)         Back Roads (BACRD) 10000 0.05 (-0.01)         The Division (DIVSN) 100000 3.60 (+0.21)         Justice League 2 (JLEA2) 30000 17.71 (+0.06)         Captain Marvel (CMARV) 400 283.19 (+1.20)         The Suicide Squad aka Suicide Sq (SUIC2) 10000 128.04 (+0.53)         Crazy Rich Asians 2: China Rich (CRAS2) 500 119.50 (0.00)         Fast & Furious 9 (FAST9) 500 164.76 (+0.36)         Fighting With My Family (FTWMF) 100000 24.81 (+0.87)         I'm Not Here (IMNHR) 100000 1.12 (-0.03)         Greed (GREED) 100000 3.27 (-0.19)         How to Train Your Dragon: The Hi (HTYD3) 100000 140.33 (+7.01)         Arctic (ARCTI) 100000 1.88 (+0.16)         The Brink (TBRNK) 100000 1.93 (+0.31)         The Call of the Wild (TCOTW) 24999 40.73 (+0.04)         The Meg 2 (TMEG2) 3000 44.44 (-0.27)         A Star Wars Story 3 (SWAR3) 4999 103.16 (-2.32)         The Kid (TKID) 100000 2.00 (0.00)