SPIN FACTOR® - The HSX Blog



Whisper Numbers: American Sniper takes second tour



Three new wide releases enter the marketplace this weekend but none are close to challenging American Sniper [AMSNP] for the top spot. After its record shattering MLK holiday weekend, the war drama has become a cultural phenomenon that fosters debates. With excellent word of mouth and Oscar buzz, American Sniper should be able to hold 55% of its wide opening and collect another $52 million.

Jennifer Lopez [JLOPE] stars in the R-rated thriller The Boy Next Door [BOYND] as a teacher whose affair with her young neighbor turns him into a stalker. Universal is targeting women and Latino moviegoers. Debuting in 2602 theaters, The Boy Next Door could ring up $14 million.

British import Paddington [PADTN] connected with American families. The talking bear shouldn’t decline more than 40% to around $11. 5 million.

Although The Wedding Ringer [WEDRN] was in second place through Sunday, the comedy finished third by Monday. The drop-off looks to continue at more than 50% in its second weekend to $10 million.

When Disney acquired Lucasfilm for the Star Wars franchise, the animated Strange Magic [STMGC] came as part of the deal. The PG-rated fantasy has received little marketing and faces competition from Paddington. Brewing in 3020 theaters, Strange Magic may stir up $9 million.

Johnny Depp [JDEPP] unveils his latest quirky character in the R-rated comedy Mortdecai [MRTDC]. The humor looks to appeal to only his die-hard fans. Depp’s last film Transcendence managed just a $10.9 million opening for a big-budgeted, sci-fi release. Lionsgate may have to settle for $8 million from 2648 locations.

That’s the whisper from the trading floor.



Tag(s): AMSNP, JLOPE, BOYND, PADTN, WEDRN, STMGC, JDEPP, MRTDC

View more Blog posts »



By Box Office Whisperer on Thursday, January 22, 2015 @ 04:16 PM        1573 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Keanu Reeves (KREEV) 5000 87.06 (-0.60)         The Silencing (SLNCN) 149994 0.04 (0.00)         I Used to Go Here (IUTGH) 149999 0.04 (+0.01)         Robert Patrick (RPATR) 5001 22.82 (-0.63)         Made in Italy (MITAL) 150000 0.15 (+0.06)         Happiest Season (HAPIS) 10000 8.16 (-6.98)         Made in Italy (MITAL) 149999 0.15 (+0.06)         Zazie Beetz (ZBEET) 25000 99.33 (-0.25)         Peninsula (PNSLA) 10000 1.16 (-0.17)         Zazie Beetz (ZBEET) 20000 99.33 (-0.25)         Laura Linney (LLINN) 4000 33.10 (-0.11)         Henry Cavill (HCAVI) 25000 163.89 (-1.13)         The Witches (WITCH) 4000 7.19 (-3.27)         Henry Cavill (HCAVI) 20000 163.89 (-1.13)         Out Stealing Horses (OUTSH) 10000 0.50 (-0.47)         Shia Labeouf (SLABE) 5000 16.24 (-1.15)         David Leitch (DLEIT) 25000 133.90 (-1.20)         David Leitch (DLEIT) 20000 133.90 (-1.20)         Creem: America's Only Rock 'N' R (CREEM) 10000 0.38 (-0.51)         Michael Bay (MBAY) 25000 122.67 (-1.08)         Michael Bay (MBAY) 20000 122.67 (-1.08)         Michelle Rodriguez (MRODR) 10010 79.84 (-10.71)         Jack Dylan Grazer (JDGRA) 25000 137.53 (-1.33)         We're Wolves aka What We Do in t (WRWLV) 7182 2.64 (-0.01)         Jack Dylan Grazer (JDGRA) 20000 137.53 (-1.33)         MLB World Series - Los Angeles D (DODGER) 20000 3.54 (+0.54)         Michelle Rodriguez (MRODR) 25000 79.84 (-10.71)         Gemma Arterton (GARTE) 25000 0.78 (-1.18)         Gemma Arterton (GARTE) 25000 0.78 (-1.18)         Michelle Rodriguez (MRODR) 25000 79.84 (-10.71)         Josh Lucas (JLUCA) 25000 31.94 (+1.31)         Dune (DUNE) 150000 141.60 (+0.05)         Chris Messina (CMESS) 25000 19.00 (+0.54)         Richard Jenkins (RJENK) 25000 13.54 (+3.72)         Michelle Rodriguez (MRODR) 25000 79.84 (-10.71)         Gemma Arterton (GARTE) 25000 0.78 (-1.18)         Richard Jenkins (RJENK) 25000 13.54 (+3.72)         Josh Lucas (JLUCA) 25000 31.94 (+1.31)         Chris Messina (CMESS) 25000 19.00 (+0.54)         Gemma Arterton (GARTE) 25000 0.78 (-1.18)         Gemma Arterton (GARTE) 20000 0.78 (-1.18)         Chris Messina (CMESS) 20000 19.00 (+0.54)         The Kingsman 3 (KTSS4) 150000 36.18 (+0.12)         When You Finish Saving the World (WYFSW) 150000 9.52 (+0.08)         Fionn Whitehead (FIWHI) 25000 65.00 (0.00)         Mackenzie Davis (MCDAV) 25000 68.43 (+0.40)         When You Finish Saving the World (WYFSW) 149999 9.52 (+0.08)         Music aka Sister (SISTE) 150000 3.21 (+0.13)         Music aka Sister (SISTE) 149999 3.21 (+0.13)         Vanguard (VNGRD) 150000 2.00 (0.00)