Market Announcement: TVStocks for new Network TV series are now trading on Television Stock Exchange.

SPIN FACTOR® - The HSX Blog



Whisper Number: Fifty Shades of Grey about to turn green



With Valentine’s Day falling on Saturday this year, the long President’s Day holiday weekend is shaping up to be a record-breaker at the box office. Adapted from E.L. James’ erotic fiction, Fifty Shades of Grey [50SHD] stars Jamie Dornan [JDORN] and Dakota Johnson [DJOHN] as a couple indulging in S&M sexual fantasies. The book trilogy has been a best-selling phenomenon dubbed “mommy porn” for its appeal with older women. The rabid fanbase is already planning group outings ala Sex and the City, while others will be dragging their more-than-likely willing boyfriends and husbands. Advance sales have already surpassed the current 4-day weekend record holder Valentine’s Day, which grossed $63 million in 2010, and is pacing to be number four of all times behind Twilight: New Moon ($142.8M), Harry Potter and the Deathly Hallows Part 2 ($169.2M) and The Hunger Games ($152.5M). Ironically, the erotic romance is attracting higher sales in more religious, conservative states. The only question remains is whether attendance will be frontloaded to Friday and Saturday. Playing in the widest ever for an R-rated film at 3645 theaters, Fifty Shades of Grey could whip up more than $85 million over the 4-day holiday weekend.

The SpongeBob Movie: Sponge Out of Water [SPBO2] blew the competition out of the water. With both new releases R-rated, SpongeBob can sop up the family and teen audiences to another $36 million.

Director Matthew Vaughn [MVAUG] takes on the spy action genre with Kingsman: The Secret Service [TSSRV]. Colin Firth [CFIRT] stars as a debonair British secret agent who brings on a protégé played by Taron Egerton [TEGER]. Fox delayed the release to build up buzz, and the response to the marketing and advance screenings have been positive. The R-rating may cut out a portion of male teenagers though, while Fifty Shades of Grey will siphon away business from couples. Stirring in 3204 theaters, Kingsman: The Secret may shake up $34 million over the long weekend.

American Sniper looks to cross the $300 million milestone with another $15 million over the President’s Day weekend. Meanwhile, Jupiter Ascending [JUPTR] may flame out with $10 million in its sophomore weekend through Monday.

That’s the whisper from the virtual trading floor.



Tag(s): 50SHD, JDORN, DJOHN, SPBO2, MVAUG, TSSRV, CFIRT, TEGER, JUPTR

View more Blog posts »



By Box Office Whisperer on Thursday, February 12, 2015 @ 02:46 PM        2077 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Girls Trip 2 (GRLT2) 100000 55.72 (+5.72)         Colette (COLET) 99999 1.99 (+0.92)         Girls Trip 2 (GRLT2) 100000 55.72 (+5.72)         The Hate U Give (HTUGV) 100000 24.99 (-0.30)         Girls Trip 2 (GRLT2) 100000 55.72 (+5.72)         A Star is Born H$30 Call (ASTAR.CA) 9 3.42 (+0.10)         Venom H$60 Put (VENM1.PU) 20000 1.90 (+0.04)         Lesbian, Gay, Bisexual and Trans (LGBTQ) 10 69.38 (+0.16)         Bumblebee aka Transformers 6 (TFRM6) 8541 103.16 (+1.40)         FOX: The Cool Kids (TCKIDS) 64 13.54 (+0.11)         CBS: FBI (FBICBS) 10 13.88 (+0.22)         The Animal Fund (ZOO) 10000 20.01 (0.00)         Crazy Rich Asians 2: China Rich (CRAS2) 10 84.47 (+2.98)         The Crow (TCROW) 90000 5.08 (-0.10)         Godzilla vs. Kong (GOVKO) 670 140.13 (-0.31)         The Red Circle (RCIRC) 90000 1.93 (-0.06)         Ranger's Apprentice (RNGAP) 90000 1.02 (-0.07)         Carrie Coon (CCOON) 20000 138.24 (-0.85)         Mulan (MULN) 400 127.32 (-0.87)         Animation Fund (AMATN) 6868 83.50 (-0.32)         Girls Trip 2 (GRLT2) 100000 55.72 (+5.72)         Peppermint (PPRMN) 100000 32.44 (+1.60)         Bumblebee aka Transformers 6 (TFRM6) 100000 103.16 (+1.40)         True History of the Kelly Gang (THOKG) 100000 10.37 (+0.95)         Death on the Nile (DNILE) 1250 50.82 (+0.07)         The Animal Fund (ZOO) 10000 20.01 (0.00)         Assassination Nation (ASNAT) 100000 4.01 (-0.59)         Lesbian, Gay, Bisexual and Trans (LGBTQ) 10000 69.38 (+0.16)         The Crow (TCROW) 90000 5.08 (-0.10)         The House With a Clock in Its Wa (THWCW) 100000 60.98 (-1.69)         The Red Circle (RCIRC) 90000 1.93 (-0.06)         Jumanji: The Next Chapter (JUMN2) 2165 236.34 (-0.33)         Girls Trip 2 (GRLT2) 983 55.72 (+5.72)         Ranger's Apprentice (RNGAP) 90000 1.02 (-0.07)         Fahrenheit 11/9 (FH119) 100000 9.64 (-1.42)         The House With a Clock in Its Wa (THWCW) 100000 60.98 (-1.69)         Wonder Woman 1984 (WOND2) 95 284.71 (-0.13)         Ron's Gone Wrong (RONGW) 100000 53.84 (-0.33)         Jungle Cruise (JUNGC) 600 117.89 (+0.22)         Lionsgate Studio Fund (LGFX) 10000 9.45 (+0.02)         Colette (COLET) 100000 1.99 (+0.92)         Girls Trip 2 (GRLT2) 50000 55.72 (+5.72)         The New Mutants (NMUTN) 6025 59.00 (-0.88)         Shaolin Temple (SLTMP) 90000 0.19 (-0.01)         Girls Trip 2 (GRLT2) 50000 55.72 (+5.72)         Girls Trip 2 (GRLT2) 50000 55.72 (+5.72)         Girls Trip 2 (GRLT2) 50000 55.72 (+5.72)         Fahrenheit 11/9 (FH119) 100000 9.64 (-1.42)         Tom's Dad (TOMSD) 90000 0.20 (+0.04)         Black Adam (BADAM) 100000 68.46 (-0.33)