SPIN FACTOR® - The HSX Blog



Whisper Numbers: Forecast remains Fifty Shades of Grey



As Hollywood’s biggest stars prepare for the Academy Awards ceremony this weekend, three new movies will target specific demographics while ceding the top spot to Fifty Shades of Grey [50SHD]. After its record-breaking opening, the erotic romance is losing steam fast similarly to other female-targeted adaptations. The two Sex and the City films tumbled more than 60% in their second weekend, while the non-summer Twilight sequels have dropped 70% in their sophomore weekend. Fifty Shades of Grey could stumble more than 60% to $33 million.

After its strong debut over a holiday weekend, Kingsman: The Secret Service [TSSRV] may lose 50% and finish with around $19 million. The SpongeBob Movie: Sponge Out of Water [SPBO2] should battle for second place at about $18 million.

Hot Tub Time Machine was a mild hit in March 2010 with a $14 million opening, so most of the cast return in the obligatory sequel Hot Tub Time Machine 2 [HTUB2]. Moviegoers enjoy time travelling shenanigans, and the marketing on the R-rated raunchy comedy has delivered chuckles if not laughs.  Dipping into 2880 theaters, Hot Tub Time Machine 2 could whirl up $13 million.

Kevin Costner [KCOST] toplines his second film in two months with McFarland, USA [MCFAR], based on a true story. The PG-rated Disney release is the typical inspirational sports drama about underdogs overcoming adversity with the help of a new coach. Disney opened Million Dollar Arm to $10.5 million last May. McFarland, USA should do about a similar $10 million from 2755 locations.

Although the PG-13 rated comedy The DUFF [TDUFF] has come up with a catchy slogan in Designated Ugly Fat Friend, the story about high school popularity and cliques hasn’t changed since the John Hughes ‘80s.  However, new teens age into the moviegoing demographic coveted by studios like Lionsgate. Showing in 2575 theaters, The DUFF may pretty up $8 million.

That’s the whisper from the virtual trading floor.



Tag(s): 50SHD, TSSRV, SPBO2, HTUB2, KCOST, MCFAR, TDUFF

View more Blog posts »



By Box Office Whisperer on Thursday, February 19, 2015 @ 03:36 PM        1480 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Belushi (BELUS) 100000 1.73 (+0.02)         Bel Canto (BCNTO) 100000 1.38 (+0.02)         Beast (BEAST) 100000 0.98 (-0.01)         Ballers (BALLR) 100000 1.56 (+0.03)         B.O.O: Bureau of Otherworldly Op (BOOU) 100000 1.72 (+0.03)         A Star Wars Story 3 (SWAR3) 25000 157.72 (-4.14)         Asteroids (ASTRD) 100000 0.95 (+0.04)         Arizona (AZONA) 100000 1.15 (+0.04)         Annette (ANNET) 100000 1.10 (-0.02)         Animal Farm (AFARM) 100000 1.00 (-0.01)         An Ordinary Man (ORDIM) 100000 0.12 (+0.03)         An Interview with God (INTWG) 100000 1.51 (-0.04)         Americanah (AMNAH) 100000 1.37 (-0.08)         Ocean's 8 (OCEN4) 3383 112.00 (+1.36)         Crawl (CRAWL) 100000 20.99 (-0.56)         American Animals (AMANM) 100000 2.59 (-0.16)         Crawl (CRAWL) 100000 20.99 (-0.56)         Always at the Carlyle (CRLYL) 100000 0.46 (+0.07)         All Quiet on the Western Front (AQOWF) 100000 0.54 (0.00)         All About Nina (ANINA) 100000 1.50 (+0.04)         Untitled James Gunn Horror Movie (UJGHM) 100000 18.42 (+1.40)         Tag (TAG) 100000 36.89 (+1.13)         Untitled James Gunn Horror Movie (UJGHM) 100000 18.42 (+1.40)         Act of Valor: SWAT (AOVA2) 100000 1.14 (-0.09)         Across The River And Into The Tr (ATRIT) 100000 1.17 (-0.02)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Poor Boy (POORB) 100000 0.83 (+0.06)         Jungle Cruise (JUNGC) 100000 73.94 (+6.05)         A Willing Patriot (AWPAT) 100000 1.32 (+0.05)         A Sunday Horse (ASUNH) 100000 1.74 (+0.03)         The Nutcracker And The Four Real (NUTFR) 100000 106.51 (+1.04)         The Nutcracker And The Four Real (NUTFR) 100000 106.51 (+1.04)         Men in Black Untitled (MIB4) 100000 112.68 (+1.55)         A Nightmare on Elm Street 2 (NELM2) 100000 1.01 (+0.01)         Ocean's 8 (OCEN4) 100000 112.00 (+1.36)         Men in Black Untitled (MIB4) 100000 112.68 (+1.55)         A Moment To Remember (AMTRM) 100000 0.74 (+0.04)         Hereditary (HERDT) 100000 35.92 (+0.34)         A Foreigner (AFRGN) 100000 0.69 (+0.02)         A Boy, A Girl, A Dream (BGDRM) 100000 1.20 (+0.02)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Breath (BRATH) 100000 0.55 (+0.04)         The Hunt (THHNT) 918 25.97 (-0.15)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Bumblebee aka Transformers 6 (TFRM6) 100000 96.90 (+1.09)         The Hunt (THHNT) 85908 25.97 (-0.15)         Jurassic World: Fallen Kingdom (JURA5) 100000 379.90 (+10.84)         Jurassic World: Fallen Kingdom (JURA5) 100000 379.90 (+10.84)