Market Announcement: NominOptions for the leading Oscar contenders are now trading.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: Adaline may find the weekend is still Furious



Before the Age of Ultron takes over next week, the box office may enjoy a brief The Age of Adaline [ADALN]. Blake Lively [BLIVE] stars in the PG-13 rated fantasy romance about a woman who hasn’t aged in 100 years and thus unable to find true love. Lionsgate hasn’t produced many romances, but has succeeded in reaching female moviegoers with YA adaptations. The marketing campaign has been prevalent in targeting the desired demographics.  With decent reviews and Harrison Ford [HFORD] providing additional starpower, The Age of Adaline should bring out  its target audience.   Bowing in 2991 theaters, The Age of Adaline could take home $15 million in a close race for first place.

After a strong first two weeks, Furious 7 [FAST7] began to quickly lose steam during its third. The sequel could still take the checkered flag for a fourth straight time with $15 million.

Paul Blart: Mall Cop 2 [MALC2] connected with a broad audience looking for a dumb laugh. The family-friendly film may decline 45% in its second weekend to about $13 million.

Unfriended [CYBRN] is headed for the hard sophomore fall typical of a horror film. A 55% drop-off would put Unfriended around $7 million.

After 2 weeks of stellar returns in limited release, Ex Machina [EXMCH] expands wide to 1300 theaters. The R-rated sci-fi film has been called the year’s best thus far by many critics and looks to appeal to adults looking for smart, though-provoking fare. Ex Machina could turn out $6 million.

Open Road targets Christian moviegoers with the drama Little Boy [LTBOY] set during WWII. The supposedly family-friendly film has been saddled with a PG-13 rating and poor reviews. There’s little buzz for a release which has been delayed a few times. Little Boy may collect $3 million from just 1035 theaters.

That’s the whisper from the virtual trading floor.



Tag(s): ADALN, BLIVE, HFORD, FAST7, MALC2, CYBRN, EXMCH, LTBOY

View more Blog posts »



By Box Office Whisperer on Thursday, April 23, 2015 @ 03:35 PM        2447 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

The Mule (TMULE) 100000 53.15 (-1.07)         N9: Brian Tyree Henry - If Beale (N9RBTH) 20000 4.30 (-0.05)         Spider-Man: Into the Spider-Vers (ASPDR) 100000 135.84 (-1.29)         N9: Elizabeth Debicki - Widows - (N9SEDE) 20000 4.43 (-0.02)         N9: Thomasin McKenzie - Leave No (N9STMC) 20000 4.44 (-0.01)         Cary Fukunaga (CFUKU) 900 7.77 (0.00)         N9: Julia Roberts - Ben is Back (N9CJRO) 20000 4.45 (-0.01)         N9: Russell Crowe - Boy Erased - (N9RRCR) 20000 4.47 (-0.04)         Courtney B. Vance (CVANC) 9999 51.94 (-0.13)         Courtney B. Vance (CVANC) 3999 51.94 (-0.13)         Lil Rel Howery (LRHOW) 8000 80.07 (-0.20)         Catherine Keener (CKEEN) 8000 85.57 (-0.20)         Ty Burrell (TBURR) 10000 83.72 (-0.20)         Ralph Fiennes (RFIEN) 8000 75.55 (-0.20)         Jaden Smith (JSMIT) 8000 81.45 (-0.20)         John Cleese (JCLEE) 7999 94.59 (-0.20)         John Cleese (JCLEE) 3993 94.59 (-0.20)         The Six Billion Dollar Man (6MILL) 10000 33.45 (+0.03)         The Six Billion Dollar Man (6MILL) 13000 33.45 (+0.03)         N9: Beautiful Boy - Adapted (N9EBTF) 20000 6.35 (+0.12)         Downton Abbey (DWTAB) 30000 21.86 (+0.99)         N9: Olivia Colman - The Favourit (N9COCO) 20000 5.38 (+0.03)         N9: Alfonso Cuaron - Roma - Dire (N9DACU) 20000 6.37 (+0.07)         N9: Roma - Original (N9OROM) 20000 5.79 (+0.02)         Second Act (2NDAC) 10000 27.86 (-0.50)         Venom 2 (VENM2) 50000 101.61 (+1.61)         Bad Education (BDEDU) 100000 16.60 (+1.09)         N9: Roma - Original (N9OROM) 20000 5.79 (+0.02)         Hope Gap (HOPGP) 100000 4.60 (+0.86)         Hope Gap (HOPGP) 100000 4.60 (+0.86)         N9: Alfonso Cuaron - Roma - Dire (N9DACU) 20000 6.37 (+0.07)         Holmes & Watson (HLMWT) 1000 77.61 (+0.10)         Downton Abbey (DWTAB) 100000 21.86 (+0.99)         Downton Abbey (DWTAB) 100000 21.86 (+0.99)         Vigilance (VGLNC) 100000 12.07 (-0.43)         N9: Olivia Colman - The Favourit (N9COCO) 20000 5.38 (+0.03)         Swallow (SWALW) 100000 4.99 (-0.08)         Douglas Booth (DBOOT) 7999 33.33 (+0.08)         Harbinger (HARBN) 100000 14.25 (-0.05)         Douglas Booth (DBOOT) 9999 33.33 (+0.08)         Wes Anderson (WANDE) 7999 29.52 (+0.08)         Second Act (2NDAC) 100000 27.86 (-0.50)         Wes Anderson (WANDE) 7999 29.52 (+0.08)         Liev Schreiber (LSCHR) 7000 32.06 (+0.08)         Second Act (2NDAC) 8000 27.86 (-0.50)         Alexander Payne (ALPAY) 8000 27.51 (+0.08)         Cailee Spaeny (CSPAE) 16000 31.26 (+0.08)         Robert De Niro (RDENI) 8000 21.99 (+0.08)         Ray Winstone (RWINS) 8000 27.28 (+0.08)         Jay Chou (JCHOU) 8000 59.24 (+0.13)