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Whisper Numbers: Box office to be frightening this weekend

With Halloween falling on a Saturday this year, multiplexes will be ghost towns as parents take their kids trick-or-treating while everyone else parties the night away. The new releases are unlikely to generate much business leaving the battle for number one to two holdovers. The Martian [MARTN.BW] edged Goosebumps [GBUMP] last week by only $200 thousand. While The Martian adds IMAX screens this weekend, Goosebumps has the advantage of being Halloween themed. Look for another dead heat at around $8 million for both.

The Weinstein Co. targets older women with the chef drama Burnt [ADAMJ] starring Bradley Cooper [BCOOP]. The studio has shown little faith in the R-rated film by the scheduling as well as a late marketing campaign. Opening at 3003 locations, Burnt may cook up $6 million.

Similarly, Warner Bros. targets older women with the political comedy Our Brand of Crisis [OBCRS] starring Sandra Bullock [SBULL]. The studio has also shown little faith in the R-rated film by the scheduling as well as a late marketing campaign.   Polling at 2202 theaters, Our Brand of Crisis may tally $5 million.

After dumping off Paranormal Activity last weekend, Paramount dusts off Scouts Guide to the Zombie Apocalypse [SVSZ] as the second film in their new business plan to shorten the theatrical window and share its VOD revenue. The R-rated comedy may entice older teens to fork over $4 million from 1509 locations.

The best of last weekend’s openers, The Last Witch Hunter [TLWH] is likely to tumble 60% in its second weekend to $3.5 million.

After two weeks of limited release, Truth [TRUTD] expands wide into 1110 theaters. The drama about Rather-gate has earned good reviews, but also stirred up controversy about its truthiness. Truth may uncover $3 million.

That’s the whisper from the virtual trading floor.



Tag(s): GBUMP, ADAMJ, BCOOP, OBCRS, SBULL, SVSZ, TLWH, TRUTD

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By Box Office Whisperer on Thursday, October 29, 2015 @ 03:08 PM 4556 views

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Diego Boneta (DBONE) 20000 23.30 (-0.08)         Bios (BIOS) 50000 32.76 (+1.70)         The Mitchells Vs. The Machines (TMVTM) 150000 21.23 (-8.35)         Reagan (REAGN) 50000 5.29 (+2.48)         The Mitchells Vs. The Machines (TMVTM) 150000 21.23 (-8.35)         Michael Ealy (MEALY) 20000 40.01 (-0.13)         Reagan (REAGN) 50000 5.29 (+2.48)         The Mitchells Vs. The Machines (TMVTM) 150000 21.23 (-8.35)         The Mitchells Vs. The Machines (TMVTM) 150000 21.23 (-8.35)         The Mitchells Vs. The Machines (TMVTM) 150000 21.23 (-8.35)         Cliffhanger (CLFHN) 150000 13.16 (-0.08)         Jamie Dornan (JDORN) 25000 46.39 (-0.13)         The Mitchells Vs. The Machines (TMVTM) 150000 21.23 (-8.35)         Guardians of the Galaxy Vol. 3 (GOTG3) 17873 170.45 (+0.60)         The Mitchells Vs. The Machines (TMVTM) 94393 21.23 (-8.35)         El-Alamein (ELALM) 150000 16.96 (-0.05)         Antlers (ANTLR) 130000 15.02 (+4.10)         Jamie Dornan (JDORN) 20000 46.39 (-0.13)         The Mitchells Vs. The Machines (TMVTM) 150000 21.23 (-8.35)         The Mitchells Vs. The Machines (TMVTM) 150000 21.23 (-8.35)         Justice League 2 (JLEA2) 50000 12.85 (+0.01)         El-Alamein (ELALM) 150000 16.96 (-0.05)         Good Bad & Undead (GBUND) 150000 19.02 (-0.15)         Vengeance (VENGC) 150000 10.00 (0.00)         The Mitchells Vs. The Machines (TMVTM) 62628 21.23 (-8.35)         The Statistical Probability of L (SPLFS) 150000 5.75 (-0.25)         Nightmare Alley (NMALY) 25000 35.34 (+1.93)         The Eyes of Tammy Faye (TEOTF) 33500 10.24 (+2.32)         Shrine (SHRNE) 145000 13.94 (-0.13)         Good Bad & Undead (GBUND) 150000 19.02 (-0.15)         Frozen Hell (FRZNH) 145000 19.49 (-0.08)         Five Eyes (5EYES) 27500 25.64 (+2.07)         A Woman of No Importance (AWONI) 149999 8.79 (-0.11)         Queen for a Day (QUFAD) 120000 7.31 (-0.12)         Being the Ricardos aka Lucy and (LUCIL) 149999 5.31 (-0.17)         A Special Relationship (ASREL) 149900 9.84 (-0.06)         Belushi (BELUS) 149999 6.95 (-0.17)         Good Bad & Undead (GBUND) 120000 19.02 (-0.15)         The Fantastic Flitcrofts (FLITC) 149999 3.50 (-0.08)         Raya and the Last Dragon (RAYAD) 4999 38.97 (+0.02)         Black Five (BLAC5) 4999 21.23 (+0.09)         Judas And The Black Messiah (JWMHB) 4999 10.97 (+0.01)         Splash (SPLSH) 149999 1.53 (+0.02)         The Color Purple (TCPRP) 4999 25.68 (-0.63)         The Fountainhead (FNTHD) 149999 1.80 (+0.01)         Praise This (PRAST) 150000 4.20 (-0.11)         Last Call (LCALL) 1 1.80 (+0.33)         Last Call (LCALL) 150000 1.80 (+0.33)         Rise (RISE1) 149999 4.59 (0.00)         Top Gun: Maverick (TOPG2) 1 132.54 (-2.33)