SPIN FACTOR® - The HSX Blog



Whisper Numbers: Suicide Squad to save the day



The month of August is about to get a new record-holder as Warner Bros. unleashes Suicide Squad [SUICD] based on the DC comic series. Will Smith [WSMIT] leads the cast as Deadshot, but the true stars are Margot Robbie [MROBB] as Harley Quinn and Jared Leto [JLETO] as the Joker. The PG-13 rated actioner bings together comic villains to battle a greater evil, turning them into the heroes. Buzz has been building ever since the first trailer dropped at the 2015 Comic-Con more than a year ago. Warner Bros. has steered a brilliant marketing campaign that has moviegoers in a frenzy, even after the disappointment of Batman v Superman: Dawn of Justice, which still managed to opened with $166 million. Advance sales are far ahead of Guardians of the Galaxy, the current August record holder at $94 million. However, reviews have not been kind. While rabid fans frontload Thursday night and Friday, word of mouth could dampen the rest of the weekend. Storming 4255 theaters, Suicide Squad could unload $128 million.

After a successful return, Jason Bourne [BORN5] is likely to be pushed down hard by the DC bad guys. Jason Bourne could fall 55% from its opening to about $26 million.

Bad Moms [BMOMS] had a solid debut, but did not seem to attract moviegoers outside its target audience of older women. Bad Moms should hold better than 50% in its second weekend for $13 million.

Despite better reviews, Star Trek Beyond [TREK3] is decaying faster than its predecessor. With more competition, the third weekend is likely to be around $10 million.

Kevin Spacey [KSPAC] gets turned into a cat in the family comedy Nine Lives [9LIVS]. Most parents are likely to wait for the PG-rated flick to hit home video. EuropaCorp managed only to secure 2264 theaters, where Nine Lives could claim $7 million.

That’s the whisper from the virtual trading floor.



Tag(s): SUICD, WSMIT, MROBB, JLETO, BORN5, BMOMS, TREK3, KSPAC, 9LIVS

View more Blog posts »



By Box Office Whisperer on Thursday, August 4, 2016 @ 03:50 PM        1636 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Borg vs McEnroe (BVSMC) 600 0.23 (0.00)         Destroyer (DSTRY) 13 10.10 (-0.13)         Avengers: Infinity War $600M Blo (AVNG3.BW) 20000 10.58 (+0.98)         Solo: A Star Wars Story (SWAR2) 100000 307.15 (-27.24)         Joe Pantoliano (JPANT) 20000 5.66 (0.00)         Gemini Man (GEMAN) 14 62.91 (-0.40)         The Favourite (FVRIT) 8 2.70 (-0.02)         Downton Abbey (DWTAB) 50000 1.77 (-0.06)         Finding Steve McQueen (FSMCQ) 1250 1.49 (-0.01)         The Flash: Flashpoint (FLASH) 3 82.93 (-0.20)         Fahrenheit 11/9 (FH119) 140 12.59 (-0.13)         Kitty Pryde (KITYP) 100000 56.59 (+3.45)         Extremely Wicked, Shockingly Evi (EWSEV) 13 16.13 (-0.17)         Ready Player One $125M Blockbust (RDYP1.BW) 20000 14.55 (-0.19)         The Torture Report (TORTR) 100000 15.83 (+3.83)         Abominable aka Everest (EVERS) 5 40.02 (-0.20)         The Torture Report (TORTR) 100000 15.83 (+3.83)         Eternity (ETRNT) 74 0.72 (+0.05)         Eternal Beauty (ETRBT) 1150 1.51 (-0.07)         The Equalizer 2 (EQLZ2) 22 71.53 (-1.49)         Skyscraper (SKYSC) 1 103.42 (+3.37)         Eli (ELI) 90 22.55 (-0.17)         Filmworker (FLMWK) 100000 0.41 (+0.07)         Cedric Kyles the Entertainer (CEDRC) 20000 38.31 (-0.08)         The Torture Report (TORTR) 46 15.83 (+3.83)         Transformers 7 (TFRM7) 52223 54.61 (-1.55)         Downton Abbey (DWTAB) 1100 1.77 (-0.06)         Star Wars: Episode IX (STAR9) 25000 584.91 (-5.62)         Doctor Strange 2 (DRST2) 13 122.47 (+1.68)         Lesbian, Gay, Bisexual and Trans (LGBTQ) 10000 33.81 (+0.79)         Doctor Sleep (DRSLP) 12 33.71 (-0.35)         Lesbian, Gay, Bisexual and Trans (LGBTQ) 10000 33.81 (+0.79)         Kitty Pryde (KITYP) 100000 56.59 (+3.45)         Kitty Pryde (KITYP) 100000 56.59 (+3.45)         Drunk Parents (DRNKP) 20 1.08 (-0.02)         Solo: A Star Wars Story (SWAR2) 100000 307.15 (-27.24)         Dragged Across Concrete (DRACR) 145 7.47 (-0.15)         Solo: A Star Wars Story (SWAR2) 100000 307.15 (-27.24)         The Catcher Was A Spy (CWSPY) 5 1.49 (+0.01)         Coming 2 America aka Coming to A (CTAM2) 4 40.44 (-0.13)         Guillermo Del Toro's Pinocchio (PNOCH) 9998 4.42 (+1.51)         The Mercy (CROWH) 33 3.79 (-0.12)         Wonder Woman 2 (WOND2) 100000 279.94 (+2.54)         Avatar 3 (AVAT3) 5 246.38 (-1.13)         A Star Wars Story 3 (SWAR3) 100000 267.02 (-14.29)         Teen Spirit (TSPRT) 100000 4.00 (0.00)         Brain on Fire (BROFR) 3000 0.13 (-0.06)         Honey in the Head (HNYHD) 100000 3.82 (-0.18)         Bad Times at the El Royale (BTAER) 5 32.00 (-0.16)         Life of the Party (LFOPT) 100000 39.82 (+0.14)