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Whisper Numbers: Sully ready for takeoff



After a lackluster end to the summer movie season, a couple of new films hope to kickoff fall with more fanfare. Clint Eastwood [CEAST] directs Sully [SULLY] starring Tom Hanks [THANK] as the U.S. Airways pilot who made an emergency landing on the Hudson River in 2009. Warner Bros. has interestingly marketed the PG-13 rated drama more like a real-life version of Flight ($24.9 million debut in 2012), rather than as a heroic thriller similar to Captain Phillips ($25.7 million debut in 2013).  Fandango.com reports Sully is outselling Captain Phillip. Booked in 3525 theaters, Sully may reach $27 million.

The PG-13 thriller When the Bough Breaks [WTBBR] stars Morris Chestnut [MCHES] and Regina Hall [RHALL] as a couple dealing with a psychotic surrogate mother. Sony Screen Gems targets the same audience that opened The Perfect Guy to $25.9 million last year and No Good Deed to $24.3 million two years ago. Advance ticket sales trail its predecessors. When the Bough Breaks may gather $19 million from 2246 locations.

Don’t Breathe [AMITD] has held up well for an R-rated thriller and looks to steal another $7.5 million for its third outing.

Summit offers the PG-rated animated film The Wild Life [CRUSO] loosely based on Robinson Crusoe. The European production has zero stars attached to promote the film and may struggle to recover $5.5 million from 2493 theaters.

The Disappointments Room [DSPRM] is the first film from Relativity after its emergence from bankruptcy. Marketing on the R-rated horror is non-existent. Opening in 1554 theaters likely due to contractual obligations, The Disappointments Room will live up to its name with around $1 million.

That’s the whisper on the virtual trading floor.



Tag(s): CEAST, SULLY, THANK, WTBBR, MCHES, RHALL, AMITD, CRUSO, DSPRM

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By Box Office Whisperer on Thursday, September 8, 2016 @ 04:01 PM        1036 views


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