SPIN FACTOR® - The HSX Blog



Box Score: Avatar storms the weekend box office with $73 million.



Despite a severe snow storm that shut down theaters on the Eastern Seaboard, Avatar [AVATR] grossed an estimated $73.0 million at the weekend box office.  James Cameron [JCAME] directed the sci-fi adventure that utilized the latest in 3D and performance-capture technology.  3D screens accounted for 71% of the ticket sales.  With stellar reviews and word of mouth, Avatar should exhibit long legs at the box office.

Last weekend's top film, The Princess and the Frog [FROGP] declined 50% to $12.2 million.  The last shopping weekend before Christmas as well as the snow storm may have limited family outings to the Disney animated film.

The Blind Side [BLDSD] is still holding strong, tackling abother $10.0 million in its fifth weekend.  The football drama now stands at $164.7 million.

Did You Hear About the Morgans? [MRGNS] debuted in fourth place with a weak $7.0 million.  The romantic comedy does not seem to hold much appeal with moviegoers.

 

Rank TITLE F-S-S TOTAL
1 AVATAR $73,000,000 $73,000,000
2 THE PRINCESS AND THE FROG $12,224,000 $44,756,000
3 THE BLIND SIDE $10,030,000 $164,734,000
4 DID YOU HEAR ABOUT THE MORGANS? $7,000,000 $7,000,000
5 THE TWILIGHT SAGA: NEW MOON $4,370,000 $274,560,721
6 INVICTUS $4,170,000 $15,845,000
7 DISNEY'S A CHRISTMAS CAROL $3,419,000 $130,789,000
8 UP IN THE AIR $3,100,000 $8,106,000
9 BROTHERS $2,630,000 $22,090,000
10 OLD DOGS $2,289,000 $43,574,000
11 2012 $2,150,000 $158,974,000
12 ARMORED $1,225,000 $14,195,000

Source: Exhibitor Relations Co.



Tag(s): AVATR, JCAME, FROGP, BLDSD, MRGNS

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By Antibody on Sunday, December 20, 2009 @ 11:02 AM        2860 views


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