SPIN FACTOR® - The HSX Blog



Whisper Numbers: Avatar marches towards the $400 million mark.



Since smashing into theaters three weeks ago, the sci-fi epic Avatar [AVATR] has show little signs of letting up.  The phenomenal buzz on its 3D special effects has turned Avatar into a must-see event film.  Non-viewers risk being left out off the conversation.  Avatar is also getting repeat customers, many returning for the 3D version after first seeing it in 2D.   With the holidays over, Avatar is unlikely to maintain its less than 10% weekend drop-off.  Even with a decline around 35% though, Avatar should easily stay on top of the box office at about $45 million.

With work and school back in session, Alvin and the Chipmunks: The Squeakquel [ALVN2] and Sherlock Holmes [SHOLM] are both going to suffer a more traditional drop-off in its third weekend.  As the more family-oriented film, Chipmunks is likely to hold better and overtake Holmes for second place, $18 million to $16 million. 

Of the weekend’s three new wide releases, Daybreakers [DAYBR] has the best shot at breaking the holdovers’ grip of the box office. Lionsgate has effectively marketed the R-rated vampire thriller as a cross between Blade and The Matrix.  The Ethan Hawke [EHAWK] starred could stake $15 million from 2523 theaters.

The contrived romantic comedy Leap Year [LEPYR] is targeted strictly at young women who turned Bride Wars and 27 Dresses into past January hits.  However, lead stars Amy Adams [AMADA] and Matthew Goode [MTGOO] are more known for their indie cred than box office draw. Landing in 2511 locations, Leap Year could earn $11 million.

Are moviegoers tired of Michael Cera [MCERA] yet?  Dimension will find out with the R-rated comedy Youth in Revolt [YRVLT]. Cera opened Nick & Norah’s Infinite Playlist to $11 million with the more teen-friendly PG-13 rating. Debuting in1873 theaters, Youth in Revolt could score $9 million.

That’s the whisper from the trading floor.




Tag(s): AVATR, ALVN2, SHOLM, DAYBR, EHAWK, LEPYR, AMADA, MTGOO, MCERA, YRVLT

View more Blog posts »



By Box Office Whisperer on Thursday, January 7, 2010 @ 04:23 PM        4437 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

In the Heights (INHTS) 15000 20.33 (+2.13)         Avengers: Infinity War $600M Blo (AVNG3.BW) 20000 5.00 (0.00)         Zombieland 2 (ZMBL2) 80000 17.76 (-0.74)         On Chesil Beach (CHESL) 33334 1.16 (-0.29)         In the Heights (INHTS) 50000 20.33 (+2.13)         In the Heights (INHTS) 100000 20.33 (+2.13)         Lobo (LOBO) 100000 19.35 (+3.10)         Lobo (LOBO) 100000 19.35 (+3.10)         Deadpool 2 (DEAD2) 20000 325.29 (-7.34)         Avengers: Infinity War $600M Blo (AVNG3.BW) 20000 5.00 (0.00)         William Hurt (WHURT) 20000 74.02 (+0.84)         Vin Diesel (VDIES) 20000 149.23 (+1.17)         Vin Diesel (VDIES) 20000 149.23 (+1.17)         Tom Hiddleston (THIDD) 20000 118.76 (+1.71)         Avengers: Infinity War $600M Blo (AVNG3.BW) 20000 5.00 (0.00)         Tom Hiddleston (THIDD) 20000 118.76 (+1.71)         Kitty Pryde (KITYP) 50000 58.05 (+8.05)         Destination Wedding (DSWED) 100000 7.61 (-0.22)         Kitty Pryde (KITYP) 100000 58.05 (+8.05)         Avengers: Infinity War $600M Blo (AVNG3.BW) 20000 5.00 (0.00)         Deadpool 2 (DEAD2) 100000 325.29 (-7.34)         Kitty Pryde (KITYP) 100000 58.05 (+8.05)         Avengers: Infinity War $600M Blo (AVNG3.BW) 2 5.00 (0.00)         Pablo Schreiber (PSCHR) 18585 34.61 (-0.17)         Deadpool 2 (DEAD2) 100000 325.29 (-7.34)         Avengers: Infinity War $600M Blo (AVNG3.BW) 20000 5.00 (0.00)         Kitty Pryde (KITYP) 100000 58.05 (+8.05)         Tom Holland (TOHOL) 20000 143.22 (+0.57)         Avengers: Infinity War $600M Blo (AVNG3.BW) 20000 5.00 (0.00)         Zombieland 2 (ZMBL2) 99997 17.76 (-0.74)         The Comic Fund (COMIC) 10000 55.23 (-0.03)         Kitty Pryde (KITYP) 100000 58.05 (+8.05)         Pablo Schreiber (PSCHR) 20000 34.61 (-0.17)         Just Cause (JCAUS) 99997 13.81 (+0.71)         A Quiet Place $150M Blockbuster (AQPLC.BW) 20000 17.27 (+0.32)         Kitty Pryde (KITYP) 50000 58.05 (+8.05)         Universal Studio Fund (UNIVX) 10000 11.20 (0.00)         Avengers: Infinity War $600M Blo (AVNG3.BW) 20000 5.00 (0.00)         Kitty Pryde (KITYP) 100000 58.05 (+8.05)         Peter Dinklage (PDINK) 20000 95.85 (+1.20)         Kitty Pryde (KITYP) 99999 58.05 (+8.05)         Deadpool 2 (DEAD2) 100000 325.29 (-7.34)         Logan Lerman (LLERM) 20000 46.41 (-0.40)         Warner Bros. Studio Fund (WBROX) 10000 25.10 (-0.02)         William Hurt (WHURT) 20000 74.02 (+0.84)         Deadpool 2 (DEAD2) 100000 325.29 (-7.34)         Kenobi: A Star Wars Story (SWAR3) 50000 293.30 (-2.02)         Kitty Pryde (KITYP) 100000 58.05 (+8.05)         Silver and Black (SLBLC) 14497 110.40 (+0.44)         Deadpool 2 (DEAD2) 100000 325.29 (-7.34)