SPIN FACTOR® - The HSX Blog



Box Score: Avatar blew away the competition for best MLK Jr. weekend ever.



As the sci-fi epic picked up the Golden Globes for Best Drama and Best Director for James Cameron [JCAME], Avatar [HWAVA] banked a record $54.6 million over the Martin Luther King Jr. holiday weekend to top the previous high of $46.0 million set by Cloverfield.  That Avatar was able to accomplish the feat in its fifth weekend of release is simply unimaginable.  After one month, Avatar has accumulated $505 million, on pace to surpass The Dark Knight's $533 million  and within reach of Cameron's own Titanic's $600 million all-time domestic record.

Book of Eli [BOELI] opened with a robust $38.0M, usually good enough for first place any other year.  The post-apocalyptic thriller attracted primarily a male audience.

The Lovely Bones [LVBON] grossed $20.5 million in its first weekend of wide release.  Paramount successfully targeted the young female demographic despite a poor showing during its limited run.

The weekend's third new offering The Spy Next Door [SPYND] came in fifth with $13.0 million over the long weekend.  The Jackie Chan [JCHAN] comedy appealed strictly to family moviegoers.

 

Rank TITLE F-S-S-M TOTAL
1 AVATAR $54,600,000 $505,067,893
2 BOOK OF ELI $38,020,000 $38,020,000
3 THE LOVELY BONES $20,538,000 $21,005,000
4 ALVIN AND THE CHIPMUNKS: THE SQUEAKQUEL $15,000,000 $196,091,893
5 THE SPY NEXT DOOR $13,000,000 $13,000,000
6 SHERLOCK HOLMES $11,725,000 $181,918,000
7 IT'S COMPLICATED $9,596,070 $90,147,895
8 LEAP YEAR $7,058,720 $18,759,890
9 UP IN THE AIR $6,658,000 $64,031,000
10 THE BLIND SIDE $6,530,000 $227,739,000
11 DAYBREAKERS $6,300,000 $25,490,000
12 THE PRINCESS AND THE FROG $4,015,000 $97,544,000

Source: Exhibitor Relations Co.



Tag(s): JCAME, HWAVA, BOELI, LVBON, SPYND, JCHAN

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By Antibody on Monday, January 18, 2010 @ 11:09 AM        3452 views


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Bluntski
Tuesday, January 19 at 06:10 AM Pacific
Is this domestic?


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