SPIN FACTOR® - The HSX Blog



Whisper Numbers: How much will Alice in Wonderland find down the rabbit hole?



After spending 3 months on Pandora, moviegoers finally get to feast their spectacled eyes on a new 3D film other than Avatar.   Tim Burton [TBURT] and Lewis Carroll seems such a perfect match that it’s surprising it’s taken this long for the director to put his spin on the classic Alice in Wonderland [ALCNW].   Top box office draw and quirky character maven Johnny Depp [JDEPP] stars as the Mad Hatter in the PG-rated fantasy film based on the book “Alice’s Adventures in Wonderland” as well as its sequel “Through the Looking Glass”.   The Disney machine couldn’t have asked for a better hook for their marketing campaign.  Anticipation and awareness for the film are so high that the opening is unlikely to suffer from the effects of mixed reviews.  Marching into 3728 theaters, Alice in Wonderland could discover around $76 million.

Despite poor exit polls from audiences, Shutter Island [SHISL] held up in its second weekend.  The older-skewing thriller should entice more moviegoers to solve its mystery for another $12 million.

Overture took over the release of the cop drama Brooklyn’s Finest [BRKLN] when its previous distributor Senator went bankrupt.   Without much marketing support, the R-rated film must rely on the recognition factor of its stellar cast, which includes Wesley Snipes [WSNIP] returning to the screen after a five-year absence due to tax problems.  Overture has had success opening similar hard-boiled fares in Law Abiding Citizen and Righteous Kill, though with much wider releases.  Playing in just 1936 theaters, Brooklyn’s Finest may debut with about $10 million

Cop Out [2COPS] did not distinguish itself from any other buddy cop movie.  The disposable action comedy is likely to lose half its opening weekend take and return $9 million in its sophomore session.

Overture already knew The Crazies [CRAZI] is likely to deteriorate quickly when they scheduled Brooklyn’s Finest to open during its second weekend.  The horror remake could scare up another $7 million.

That’s the whisper from the trading floor.




Tag(s): TBURT, ALCNW, JDEPP, SHISL, BRKLN, WSNIP, 2COPS, CRAZI

View more Blog posts »



By Box Office Whisperer on Thursday, March 4, 2010 @ 04:21 PM        3121 views


Recent Comments

briony_matilda
Monday, March 8 at 20:49 PM Pacific
*Impressed Whistle*


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Transformers: Cybertron prequel (TFCYB) 100000 32.81 (+1.24)         Spider-Man: Into the Spider-Vers (ASPD2) 25000 110.89 (-0.16)         The Craft: Legacy (CRAFT) 400 3.29 (+0.19)         The Croods: A New Age (CROD2) 400 58.42 (+0.04)         Cobweb (COBWB) 125000 18.59 (-0.42)         All My Life (ALMLF) 100000 18.81 (-0.60)         Ghostbusters: Afterlife (GHST4) 200 107.19 (0.00)         The Forever Purge aka The Last P (PURG5) 1000 24.57 (+0.02)         Death on the Nile (DNILE) 500 34.77 (0.00)         Megalopolis (MEGAL) 100 11.28 (0.00)         All My Life (ALMLF) 125000 18.81 (-0.60)         The Craft: Legacy (CRAFT) 150000 3.29 (+0.19)         Wicked (WICKD) 50000 29.75 (-1.58)         Wrath of Man (VGLNC) 200 24.01 (+1.24)         Cobweb (COBWB) 50000 18.59 (-0.42)         All My Life (ALMLF) 50000 18.81 (-0.60)         Black Adam (BADAM) 500 121.13 (0.00)         Raya and the Last Dragon (RAYAD) 10000 118.16 (-0.22)         A Quiet Place Part II (AQPL2) 200 100.21 (0.00)         Transformers: Cybertron prequel (TFCYB) 95125 32.81 (+1.24)         Voyagers (VYGRS) 35000 23.12 (+0.39)         The Craft: Legacy (CRAFT) 149999 3.29 (+0.19)         Malcolm & Marie (MALCM) 125000 2.39 (+0.24)         Greenland (GRNLN) 100000 5.67 (+0.45)         He’s All That (HEALT) 100000 21.99 (+1.80)         Wicked (WICKD) 50000 29.75 (-1.58)         Wrath of Man (VGLNC) 100000 24.01 (+1.24)         The Meg 2 (TMEG2) 50000 27.24 (+1.01)         Cobweb (COBWB) 75000 18.59 (-0.42)         Babylon (BBYLN) 99 28.98 (-0.05)         Godzilla vs. Kong (GOVKO) 99 127.60 (-0.22)         Nimona (NIMON) 9999 25.93 (-0.05)         Halloween Kills (HALW4) 149999 81.81 (-0.34)         Hobbs & Shaw 2 (FFHS2) 9999 81.77 (+0.09)         Honest Thief (HNSTF) 9999 10.56 (0.00)         Wander Darkly (WNDRK) 37500 1.55 (+0.01)         Freaky (FEAKY) 9999 19.29 (0.00)         Free Guy (FREEG) 999 104.99 (0.00)         Wander Darkly (WNDRK) 37500 1.55 (+0.01)         Finding You (FINDU) 1 2.81 (-0.01)         Finding You (FINDU) 1 2.81 (-0.01)         I Carry You With Me (ICYWM) 149999 1.43 (-0.04)         Wander Darkly (WNDRK) 37500 1.55 (+0.01)         Wander Darkly (WNDRK) 35701 1.55 (+0.01)         Cobweb (COBWB) 75000 18.59 (-0.42)         The Saint (TSAIN) 999 41.40 (-1.02)         Wicked (WICKD) 50000 29.75 (-1.58)         Five Nights at Freddy's (5NAFD) 1 5.45 (+0.03)         Five Nights at Freddy's (5NAFD) 1 5.45 (+0.03)         The Meg 2 (TMEG2) 50000 27.24 (+1.01)