Market Announcement: TVStocks for the Fall 2017 season are now trading.

SPIN FACTOR® - The HSX Blog



Whisper Numbers: A new Alien invades the Galaxy



Fox attempts to corner the box office market with new installments of two very different franchises.  First, the Prometheus sequel has been rebranded Alien: Covenant [PRME2] to become a more direct prequel to the 1979 classic Alien. Although Prometheus opened to $51 million in June 2012, the sci-fi film wa lambasted  by critics and moviegoers. Ridley Scott [RSCOT] returns to direct the follow-up along with Michael Fassbender [MFASS], now playing dual android roles. Katherine Waterston [KWATE] takes on the Ridley-like lead who battles against a new set of xenomorphs. Fans were disappointed by Prometheus, so it may take excellent buzz to entice them back. Unfortunately, the R-rated film has already opened overseas to mixed reviews. Alien: Covenant may capture $41 million from 3760 locations.

Guardians of the Galaxy Vol. 2 [GOTG2] is decline 50% in its third weekend to around $33 million, which could be enough to retain the top spot should Alien: Covenant falter.

Fox targets families with young children with Diary of a Wimpy Kid: The Long Haul [WIMP4], a reboot of the popular series featuring a new cast. Five years have passed since Diary of a Wimpy Kid: Dog Days debuted with $14.6 million. That was a series low after the first two films opened above $20 million. Many of those who saw the first 3 films are now too old to revisit the PG rated comedy. The Long Haul will need to attract a new audience. Playing in 3157 theaters, Diary of a Wimpy Kid: The Long Haul could bring in $10 million.

Meanwhile, the PG-13 rated romance Everything, Everything [EVRYT] targets young females. Nick Robinson [NROBI] and Amandla Stenberg [ASTEN] are not household names, so Warner Bros. need to market extra hard to reach moviegoers outside the book adaptation’s fanbase. Showing in 2801 theaters, Everything, Everything may take home $9 million.

Films targeted at women usually have great second weekend holds. However, Snatched [MTDTR] got an extra boost from Mother’s Day on Sunday. Snatched is likely to tumble 50% to $8 millions

That’s the whisper on the virtual trading floor.



Tag(s): PRME2, RSCOT, MFASS, KWATE, GOTG2, WIMP4, EVRYT, NROBI, ASTEN, MTDTR

View more Blog posts »



By Box Office Whisperer on Thursday, May 18, 2017 @ 03:35 PM        692 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

The Brian Banks Story (BBANK) 99998 9.43 (+0.05)         Samson (SAMSN) 1 17.84 (+1.86)         Men in Black Untitled (MIB4) 10000 79.73 (+4.73)         Samson (SAMSN) 15001 17.84 (+1.86)         Paul, Apostle of Christ (PAOCH) 10000 20.38 (+1.42)         I Think We're Alone Now (ITWAN) 1 4.76 (+1.08)         I Think We're Alone Now (ITWAN) 15000 4.76 (+1.08)         First Chair aka Untitled Reed Mo (1STCH) 1 7.04 (+1.07)         First Chair aka Untitled Reed Mo (1STCH) 15000 7.04 (+1.07)         Traffik (TRAFK) 5000 16.39 (-0.02)         48 Meters Down (48MDW) 5000 15.79 (0.00)         Peppermint (PPRMN) 6000 16.84 (-0.02)         Dumplin (DUMPL) 4000 20.57 (-0.06)         The Rosie Project (ROSIE) 5000 19.34 (-0.03)         Men in Black Untitled (MIB4) 100000 79.73 (+4.73)         Samson (SAMSN) 100000 17.84 (+1.86)         Thor: Ragnarok H$90 Put (THOR3.PU) 20000 1.57 (-0.05)         Jurassic World: Fallen Kingdom (JURA5) 1000 473.47 (-0.25)         Only the Brave (NOEXT) 50000 20.04 (+0.73)         Only the Brave (NOEXT) 50000 20.04 (+0.73)         Only the Brave (NOEXT) 50000 20.04 (+0.73)         Only the Brave (NOEXT) 50000 20.04 (+0.73)         Thor: Ragnarok H$90 Call (THOR3.CA) 20000 3.21 (+0.08)         Thor: Ragnarok - Opening Weekend (THOR3.OW) 100000 94.21 (+0.54)         The Wife (TWIFE) 50000 5.06 (+0.35)         The Wife (TWIFE) 50000 5.06 (+0.35)         The Wife (TWIFE) 50000 5.06 (+0.35)         The Wife (TWIFE) 50000 5.06 (+0.35)         Marshall (MARSH) 5 12.44 (-0.08)         Marshall (MARSH) 5 12.44 (-0.08)         Men in Black Untitled (MIB4) 9238 79.73 (+4.73)         Thelma (THLMA) 50000 2.85 (+0.55)         Mary (MARY1) 10000 15.80 (+2.56)         Thelma (THLMA) 50000 2.85 (+0.55)         Thelma (THLMA) 50000 2.85 (+0.55)         Thelma (THLMA) 50000 2.85 (+0.55)         Nightwing (NTWNG) 100000 47.32 (-1.48)         Sherlock Holmes 3 (HOLM3) 100000 21.70 (-1.65)         The Killing of a Sacred Deer (KILSD) 50000 3.28 (+0.49)         Mary (MARY1) 100000 15.80 (+2.56)         The Killing of a Sacred Deer (KILSD) 50000 3.28 (+0.49)         Men in Black Untitled (MIB4) 100000 79.73 (+4.73)         The Killing of a Sacred Deer (KILSD) 50000 3.28 (+0.49)         Men in Black Untitled (MIB4) 100 79.73 (+4.73)         The Killing of a Sacred Deer (KILSD) 50000 3.28 (+0.49)         CW: Valor (VALORC) 250 13.77 (+0.04)         Samson (SAMSN) 9900 17.84 (+1.86)         The War with Grandpa (WARGP) 50000 17.53 (+0.22)         The War with Grandpa (WARGP) 50000 17.53 (+0.22)         The War with Grandpa (WARGP) 50000 17.53 (+0.22)