SPIN FACTOR® - The HSX Blog



Whisper Numbers: A new Alien invades the Galaxy



Fox attempts to corner the box office market with new installments of two very different franchises.  First, the Prometheus sequel has been rebranded Alien: Covenant [PRME2] to become a more direct prequel to the 1979 classic Alien. Although Prometheus opened to $51 million in June 2012, the sci-fi film wa lambasted  by critics and moviegoers. Ridley Scott [RSCOT] returns to direct the follow-up along with Michael Fassbender [MFASS], now playing dual android roles. Katherine Waterston [KWATE] takes on the Ridley-like lead who battles against a new set of xenomorphs. Fans were disappointed by Prometheus, so it may take excellent buzz to entice them back. Unfortunately, the R-rated film has already opened overseas to mixed reviews. Alien: Covenant may capture $41 million from 3760 locations.

Guardians of the Galaxy Vol. 2 [GOTG2] is decline 50% in its third weekend to around $33 million, which could be enough to retain the top spot should Alien: Covenant falter.

Fox targets families with young children with Diary of a Wimpy Kid: The Long Haul [WIMP4], a reboot of the popular series featuring a new cast. Five years have passed since Diary of a Wimpy Kid: Dog Days debuted with $14.6 million. That was a series low after the first two films opened above $20 million. Many of those who saw the first 3 films are now too old to revisit the PG rated comedy. The Long Haul will need to attract a new audience. Playing in 3157 theaters, Diary of a Wimpy Kid: The Long Haul could bring in $10 million.

Meanwhile, the PG-13 rated romance Everything, Everything [EVRYT] targets young females. Nick Robinson [NROBI] and Amandla Stenberg [ASTEN] are not household names, so Warner Bros. need to market extra hard to reach moviegoers outside the book adaptation’s fanbase. Showing in 2801 theaters, Everything, Everything may take home $9 million.

Films targeted at women usually have great second weekend holds. However, Snatched [MTDTR] got an extra boost from Mother’s Day on Sunday. Snatched is likely to tumble 50% to $8 millions

That’s the whisper on the virtual trading floor.



Tag(s): PRME2, RSCOT, MFASS, KWATE, GOTG2, WIMP4, EVRYT, NROBI, ASTEN, MTDTR

View more Blog posts »



By Box Office Whisperer on Thursday, May 18, 2017 @ 03:35 PM        849 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Papillon (PAPIL) 99999 6.93 (+0.93)         Booksmart (BKSMR) 100000 11.50 (+0.58)         The Little Stranger (TLSTR) 49999 13.29 (+0.07)         Down a Dark Hall (DADHL) 100000 1.91 (+0.75)         Booksmart (BKSMR) 100000 11.50 (+0.58)         Booksmart (BKSMR) 100000 11.50 (+0.58)         Booksmart (BKSMR) 99999 11.50 (+0.58)         The King (THKNG) 100000 1.80 (+0.85)         Sinister Six (SINST) 53433 13.57 (-1.65)         Isabela Moner (IMONE) 20000 50.00 (0.00)         Hotel Artemis (ARTMS) 100000 28.58 (+0.01)         Down a Dark Hall (DADHL) 100000 1.91 (+0.75)         Capharnaum aka Capernaum (CAPRN) 100000 2.00 (0.00)         Isabela Moner (IMONE) 20000 50.00 (0.00)         Papillon (PAPIL) 100000 6.93 (+0.93)         Damsel (DAMSL) 100000 1.78 (+0.43)         Monster Hunter (MONHT) 10000 25.58 (+0.62)         Capharnaum aka Capernaum (CAPRN) 100000 2.00 (0.00)         Olivia Wilde (OWILD) 20000 13.71 (0.00)         Uptown Saturday Night (USATN) 10000 10.59 (-0.05)         Olivia Wilde (OWILD) 20000 13.71 (0.00)         Booksmart (BKSMR) 100000 11.50 (+0.58)         Damsel (DAMSL) 100000 1.78 (+0.43)         Isabela Moner (IMONE) 20000 50.00 (0.00)         Uptown Saturday Night (USATN) 90000 10.59 (-0.05)         Solo: A Star Wars Story (SWAR2) 6905 356.08 (+0.34)         Isabela Moner (IMONE) 20000 50.00 (0.00)         Booksmart (BKSMR) 100000 11.50 (+0.58)         Damsel (DAMSL) 100000 1.78 (+0.43)         Green Lantern Corps (GLAN2) 15000 59.36 (-0.11)         Monster Hunter (MONHT) 15000 25.58 (+0.62)         Who We Are Now (WWAN) 100000 1.24 (+0.09)         Damsel (DAMSL) 100000 1.78 (+0.43)         Kitty Pryde (KITYP) 4000 62.37 (+8.23)         Deadpool 2 (DEAD2) 68965 315.09 (-3.12)         Jordana Brewster (JBREW) 20000 171.81 (+1.14)         Jordana Brewster (JBREW) 20000 171.81 (+1.14)         Mowgli aka Jungle Book: Origins (JNGBO) 15000 52.36 (+1.41)         Capharnaum aka Capernaum (CAPRN) 100000 2.00 (0.00)         A Dog's Journey (ADOG2) 100000 34.76 (+4.76)         How to Talk to Girls at Parties (HTGAP) 1000 1.45 (+0.05)         Capharnaum aka Capernaum (CAPRN) 100000 2.00 (0.00)         Said Taghmaoui (STAGH) 20000 82.54 (+1.20)         Said Taghmaoui (STAGH) 20000 82.54 (+1.20)         Will Forte (WFORT) 20000 6.73 (+0.04)         Booksmart (BKSMR) 100000 11.50 (+0.58)         Booksmart (BKSMR) 100000 11.50 (+0.58)         Booksmart (BKSMR) 100000 11.50 (+0.58)         Down a Dark Hall (DADHL) 50000 1.91 (+0.75)         Papillon (PAPIL) 100000 6.93 (+0.93)