SPIN FACTOR® - The HSX Blog



Whisper Numbers: Kick-Ass fights Death at a Funeral.



Produced outside the Hollywood studio system, the superhero satire Kick-Ass [KCKAS] relishes in breaking all the rules of conventional films.  Although grounded in the real world where superheroes don’t exist, the Matthew Vaughn [MVAUG] directed film nevertheless takes off into a fantasy realm where a 12-year-old girl is able kill dozens of people, all without remorse or even a conscious.  Lionsgate picked up the film after its rapturous reception at Comic-Con and has been supporting the film with copious marketing and pre-screenings.  The nihilistic glorification of violence is unlikely to appeal to female moviegoers, while its prime audience of teenage boys is unlikely to be admitted to the R-rated film. Nevertheless, the buzz is strong within the fanboy community which should allow Kick-Ass to whoop about $31 million from 3065 locations.

An all-star cast of African-American comedians star in Sony’s Death at a Funeral [DEFUN], a remake of a 2007 British film. Chris Rock [CROCK], Martin Lawrence [MLAWR] and Tracy Morgan [TMORG] all have cross-over appeal that could expand the film’s target audience.  The R-rated comedy has been tracking well on awareness and interest, which should translate into a healthy opening.  Programmed into 2459 theaters, Death at a Funeral could wake up with $25 million.

How to Train Your Dragon [HTRYD] has shown great legs in a marketplace currently lacking other family-friendly options.  The 3D animated fantasy should fire up another $17 million. 

Date Night [DATEN] underperformed in its first time out and even came in $2 million under initial estimates.  Perhaps moviegoers realized they can already watch Steve Carell [SCARE] and Tina Fey [TFEY] in better material on television.  The comedy should be able to land $13 million on its second weekend.

Although Clash of the Titans [CLASH] repeated as the weekend box office champ, the film dropped 57% from its debut.  A similar third weekend decline would bring in $12 million.

That’s the whisper from the trading floor.




Tag(s): KCKAS, MVAUG, DEFUN, CROCK, MLAWR, TMORG, HTRYD, DATEN, SCARE, TFEY, CLASH

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By Box Office Whisperer on Thursday, April 15, 2010 @ 03:34 PM        4726 views


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Jason Reitman (JREIT) 20000 16.53 (-0.84)         Avengers: Infinity War $600M Blo (AVNG3.BW) 20000 7.35 (+0.81)         Papillon (PAPIL) 100000 9.88 (+3.88)         Carrie Coon (CCOON) 20000 166.55 (+41.37)         Black Widow (BWDOW) 48266 127.81 (+1.11)         Carrie Coon (CCOON) 20000 166.55 (+41.37)         Chris Hemsworth (CHEMS) 20000 144.36 (+2.91)         Peter Dinklage (PDINK) 20000 110.76 (+14.40)         Isabela Moner (IMONE) 20000 50.00 (0.00)         Big Trouble in Little China (BTILC) 50000 20.32 (+0.06)         The Croods 2 (CROD2) 1 77.03 (-1.72)         Trolls 2 (TROL2) 1 101.94 (+0.50)         Capharnaum aka Capernaum (CAPRN) 100000 2.00 (0.00)         Paul Bettany (PBETT) 20000 156.14 (+0.01)         Chris Evans (CEVAN) 20000 154.97 (+2.34)         Idris Elba (IELBA) 19998 121.95 (+2.46)         Benedict Wong (BWONG) 6296 154.50 (+23.15)         Carrie Coon (CCOON) 20000 166.55 (+41.37)         Idris Elba (IELBA) 19999 121.95 (+2.46)         Damsel (DAMSL) 100000 1.87 (+0.52)         Chris Hemsworth (CHEMS) 20000 144.36 (+2.91)         William Hurt (WHURT) 20000 105.82 (+30.83)         Mark Ruffalo (MRUFF) 20000 122.29 (-1.12)         William Hurt (WHURT) 20000 105.82 (+30.83)         Karen Gillan (KGILL) 20000 154.11 (+0.40)         Carrie Coon (CCOON) 20000 166.55 (+41.37)         Karen Gillan (KGILL) 20000 154.11 (+0.40)         6 Underground (6UNDG) 90000 19.20 (-10.15)         Ashton Kutcher (AKUTC) 20000 41.46 (-0.80)         Euphoria (EUPHO) 100000 0.53 (+0.01)         Ashton Kutcher (AKUTC) 20000 41.46 (-0.80)         Let The Sunshine In (LTSUN) 100000 0.57 (-0.05)         Ladies in Black (LDBLK) 100000 2.01 (-0.03)         Justice League 2 (JLEA2) 5 33.67 (+0.10)         Euphoria (EUPHO) 100000 0.53 (+0.01)         Ladies in Black (LDBLK) 100000 2.01 (-0.03)         Tom Hiddleston (THIDD) 20000 135.31 (+15.68)         American Woman (AMWMN) 100000 1.30 (-0.04)         Minecraft (MINEC) 100000 33.65 (-0.23)         Papillon (PAPIL) 99999 9.88 (+3.88)         We're Wolves aka What We Do in t (WRWLV) 100000 2.51 (-0.10)         Chris Hemsworth (CHEMS) 19999 144.36 (+2.91)         William Hurt (WHURT) 20000 105.82 (+30.83)         Minecraft (MINEC) 100000 33.65 (-0.23)         Isabela Moner (IMONE) 20000 50.00 (0.00)         Nomis (NOMIS) 100000 1.86 (-0.05)         The Long Home (LNGHM) 100000 0.20 (+0.08)         Radioactive (RDACT) 100000 6.73 (-0.02)         The King (THKNG) 100000 1.63 (+0.68)         The Kingkiller Chronicle: The Na (KNGKL) 100000 30.19 (-0.44)