SPIN FACTOR® - The HSX Blog



Whisper Numbers: Kick-Ass fights Death at a Funeral.



Produced outside the Hollywood studio system, the superhero satire Kick-Ass [KCKAS] relishes in breaking all the rules of conventional films.  Although grounded in the real world where superheroes don’t exist, the Matthew Vaughn [MVAUG] directed film nevertheless takes off into a fantasy realm where a 12-year-old girl is able kill dozens of people, all without remorse or even a conscious.  Lionsgate picked up the film after its rapturous reception at Comic-Con and has been supporting the film with copious marketing and pre-screenings.  The nihilistic glorification of violence is unlikely to appeal to female moviegoers, while its prime audience of teenage boys is unlikely to be admitted to the R-rated film. Nevertheless, the buzz is strong within the fanboy community which should allow Kick-Ass to whoop about $31 million from 3065 locations.

An all-star cast of African-American comedians star in Sony’s Death at a Funeral [DEFUN], a remake of a 2007 British film. Chris Rock [CROCK], Martin Lawrence [MLAWR] and Tracy Morgan [TMORG] all have cross-over appeal that could expand the film’s target audience.  The R-rated comedy has been tracking well on awareness and interest, which should translate into a healthy opening.  Programmed into 2459 theaters, Death at a Funeral could wake up with $25 million.

How to Train Your Dragon [HTRYD] has shown great legs in a marketplace currently lacking other family-friendly options.  The 3D animated fantasy should fire up another $17 million. 

Date Night [DATEN] underperformed in its first time out and even came in $2 million under initial estimates.  Perhaps moviegoers realized they can already watch Steve Carell [SCARE] and Tina Fey [TFEY] in better material on television.  The comedy should be able to land $13 million on its second weekend.

Although Clash of the Titans [CLASH] repeated as the weekend box office champ, the film dropped 57% from its debut.  A similar third weekend decline would bring in $12 million.

That’s the whisper from the trading floor.




Tag(s): KCKAS, MVAUG, DEFUN, CROCK, MLAWR, TMORG, HTRYD, DATEN, SCARE, TFEY, CLASH

View more Blog posts »



By Box Office Whisperer on Thursday, April 15, 2010 @ 03:34 PM        5052 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Wonder Woman 1984 (WOND2) 100 202.33 (+0.82)         Wonder Woman 1984 (WOND2) 100 202.33 (+0.82)         Snow White and the Seven Dwarfs (SNWHT) 100 103.84 (+0.90)         Candyman Oct 30 Put (CNDYM.RP) 20000 11.76 (+0.05)         Salma Hayek (SHAYE) 20000 37.65 (-0.24)         Snow White and the Seven Dwarfs (SNWHT) 100 103.84 (+0.90)         West Side Story (WSDST) 100000 53.93 (+2.46)         Salma Hayek (SHAYE) 20000 37.65 (-0.24)         The Fallout (FLOUT) 100000 8.00 (0.00)         West Side Story (WSDST) 100000 53.93 (+2.46)         Black Widow (BWDOW) 5000 165.13 (+5.70)         Eternals (ETRNL) 100000 163.84 (+3.49)         Eternals (ETRNL) 100000 163.84 (+3.49)         Shang-Chi and the Legend of the (SHCHI) 1300 167.05 (+1.29)         West Side Story (WSDST) 100000 53.93 (+2.46)         West Side Story (WSDST) 100000 53.93 (+2.46)         Death on the Nile (DNILE) 100 38.07 (+2.03)         Eternals (ETRNL) 3500 163.84 (+3.49)         Kumail Nanjiani (KNANJ) 20000 59.33 (+0.13)         West Side Story (WSDST) 2500 53.93 (+2.46)         West Side Story (WSDST) 1 53.93 (+2.46)         Candyman Oct 30 Put (CNDYM.RP) 20000 11.76 (+0.05)         West Side Story (WSDST) 100 53.93 (+2.46)         The Fallout (FLOUT) 100000 8.00 (0.00)         West Side Story (WSDST) 100000 53.93 (+2.46)         West Side Story (WSDST) 100000 53.93 (+2.46)         West Side Story (WSDST) 100000 53.93 (+2.46)         Black Widow (BWDOW) 3000 165.13 (+5.70)         Gemma Chan (GCHAN) 20000 93.37 (0.00)         Black Widow (BWDOW) 50 165.13 (+5.70)         Death on the Nile (DNILE) 100000 38.07 (+2.03)         Death on the Nile (DNILE) 100000 38.07 (+2.03)         The King's Man (KTSS3) 100000 41.36 (+1.66)         The King's Man (KTSS3) 100000 41.36 (+1.66)         Shang-Chi and the Legend of the (SHCHI) 100000 167.05 (+1.29)         Shang-Chi and the Legend of the (SHCHI) 100000 167.05 (+1.29)         Black Widow (BWDOW) 100000 165.13 (+5.70)         Black Widow (BWDOW) 100000 165.13 (+5.70)         Death on the Nile (DNILE) 100000 38.07 (+2.03)         Death on the Nile (DNILE) 100000 38.07 (+2.03)         The King's Man (KTSS3) 100000 41.36 (+1.66)         The King's Man (KTSS3) 100000 41.36 (+1.66)         Black Widow (BWDOW) 100000 165.13 (+5.70)         Black Widow (BWDOW) 100000 165.13 (+5.70)         Beetlejuice 2 (BEET2) 100000 1.90 (-0.07)         Beetlejuice 2 (BEET2) 100000 1.90 (-0.07)         Confess, Fletch (FLET3) 100000 22.11 (+1.22)         Super Mario (MARIO) 100000 41.11 (+6.12)         Super Mario (MARIO) 100000 41.11 (+6.12)         The Flamingo Thief (FLMGO) 100000 4.25 (+0.22)