SPIN FACTOR® - The HSX Blog



Whisper Numbers: Kick-Ass fights Death at a Funeral.



Produced outside the Hollywood studio system, the superhero satire Kick-Ass [KCKAS] relishes in breaking all the rules of conventional films.  Although grounded in the real world where superheroes don’t exist, the Matthew Vaughn [MVAUG] directed film nevertheless takes off into a fantasy realm where a 12-year-old girl is able kill dozens of people, all without remorse or even a conscious.  Lionsgate picked up the film after its rapturous reception at Comic-Con and has been supporting the film with copious marketing and pre-screenings.  The nihilistic glorification of violence is unlikely to appeal to female moviegoers, while its prime audience of teenage boys is unlikely to be admitted to the R-rated film. Nevertheless, the buzz is strong within the fanboy community which should allow Kick-Ass to whoop about $31 million from 3065 locations.

An all-star cast of African-American comedians star in Sony’s Death at a Funeral [DEFUN], a remake of a 2007 British film. Chris Rock [CROCK], Martin Lawrence [MLAWR] and Tracy Morgan [TMORG] all have cross-over appeal that could expand the film’s target audience.  The R-rated comedy has been tracking well on awareness and interest, which should translate into a healthy opening.  Programmed into 2459 theaters, Death at a Funeral could wake up with $25 million.

How to Train Your Dragon [HTRYD] has shown great legs in a marketplace currently lacking other family-friendly options.  The 3D animated fantasy should fire up another $17 million. 

Date Night [DATEN] underperformed in its first time out and even came in $2 million under initial estimates.  Perhaps moviegoers realized they can already watch Steve Carell [SCARE] and Tina Fey [TFEY] in better material on television.  The comedy should be able to land $13 million on its second weekend.

Although Clash of the Titans [CLASH] repeated as the weekend box office champ, the film dropped 57% from its debut.  A similar third weekend decline would bring in $12 million.

That’s the whisper from the trading floor.




Tag(s): KCKAS, MVAUG, DEFUN, CROCK, MLAWR, TMORG, HTRYD, DATEN, SCARE, TFEY, CLASH

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By Box Office Whisperer on Thursday, April 15, 2010 @ 03:34 PM        4759 views


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Crazy Rich Asians H$15 Call (CRASN.CA) 14056 4.65 (+0.70)         Antoine Fuqua (AFUQU) 20000 87.17 (+2.04)         Antoine Fuqua (AFUQU) 20000 87.17 (+2.04)         Melissa Leo (MLEO) 20000 48.89 (+0.25)         Michelle Monaghan (MMONA) 20000 55.32 (+1.30)         The Wedding Guest (TWEDG) 100000 2.00 (0.00)         Michelle Monaghan (MMONA) 20000 55.32 (+1.30)         Emma Roberts (EROBE) 20000 7.85 (-14.02)         Henry Golding (HGOLD) 20000 25.95 (+0.95)         The Wedding Guest (TWEDG) 100000 2.00 (0.00)         Elle Fanning (EFANN) 20000 6.53 (-0.23)         Dominic Cooper (DCOOP) 20000 41.63 (+5.66)         Colin Firth (CFIRT) 20000 71.51 (+4.20)         Never Goin' Back (NVRGB) 100000 0.27 (+0.02)         Colin Firth (CFIRT) 20000 71.51 (+4.20)         Janis aka Joplin (GOSPJ) 100000 0.27 (+0.02)         Bill Pullman (BPULL) 20000 20.88 (-3.52)         The Secret Life of Houdini (TSLOH) 100000 0.26 (-0.01)         Mean Moms (MMOMS) 100000 0.26 (+0.02)         Bill Pullman (BPULL) 20000 20.88 (-3.52)         Mandrake the Magician (MNDRK) 100000 0.23 (-0.06)         Journey 3 (JURN3) 100000 0.24 (+0.03)         Fire and Ice (FRICE) 100000 0.23 (+0.03)         The Incredible Mr. Limpet (LIMPT) 100000 0.23 (0.00)         Whoopi Goldberg (WGOLD) 20000 43.41 (+0.22)         Our Name is Adam (NADAM) 100000 0.23 (+0.05)         Whoopi Goldberg (WGOLD) 20000 43.41 (+0.22)         The Irishman (IRISH) 100000 0.21 (-0.10)         Kung Fu (KUNFU) 100000 0.19 (-0.04)         Emma Roberts (EROBE) 20000 7.85 (-14.02)         Code Name Veil (CNVEL) 100000 0.18 (-0.04)         The Deep Blue Good-by (TDBGB) 100000 0.18 (+0.01)         The Raven (TRVEN) 100000 0.15 (0.00)         Quasimodo (QUASI) 100000 0.15 (+0.01)         Animal Farm (AFARM) 100000 0.16 (+0.07)         Catfight (CATFT) 100000 0.14 (+0.05)         Bill Pullman (BPULL) 20000 20.88 (-3.52)         Tom Sturridge (TSTUR) 20000 2.64 (+0.02)         Bill Pullman (BPULL) 20000 20.88 (-3.52)         Three Little Words (3LWRD) 100000 0.14 (+0.06)         Colin Firth (CFIRT) 20000 71.51 (+4.20)         Henry Cavill (HCAVI) 20000 169.86 (+1.17)         Looking for Alaska (LKFAK) 100000 0.14 (-0.01)         Tom Sturridge (TSTUR) 20000 2.64 (+0.02)         Not Without Hope (NWOHP) 100000 0.13 (+0.01)         Breath (BRATH) 100000 0.11 (+0.01)         Dark River (DRKRV) 100000 0.12 (+0.02)         Lily James (LJAME) 20000 55.92 (+2.26)         Bill Pullman (BPULL) 20000 20.88 (-3.52)         A Kid Like Jake (AKLJK) 100000 0.08 (0.00)