SPIN FACTOR® - The HSX Blog



Whisper Numbers: Will The Losers and The Back-Up Plan live down to their titles?



Although DreamWorks Animation estimated a gross that put How to Train Your Dragon back atop the box office last weekend, the film actually ended up in second place behind Kick-Ass [KCKAS].  With lackluster new offerings from the studios this weekend, the animated fantasy gets another chance to regain the top spot in its fifth weekend.  A decline around 25% would still bring in $15 million, which should be enough for Dragon to swoop back into first place.

Although The Losers [LOSRS] boasts an attractive cast led by Zoe Saldana [ZSALD], Jeffrey Dean Morgan [JDMOR] and Chris Evans [CEVAN], none of the stars are proven box office draw.   Warner Bros. was late in generating buzz for the comic adaptation and light on the marketing for the PG-13 rated actioner.  Appealing primarily to young males, The Losers could come through with $12 million from 2936 theaters.

After a five year hiatus, Jennifer Lopez [JLOPE] returns to theaters with the romantic comedy The Back-Up Plan [PLANB].   Even though their first release Extraordinary Measures bombed with a $6 million opening, CBS Films hopefully learned valuable lessons for their second film, also targeted at adult moviegoers. The pregnancy storyline however will limit the appeal to older women.  Opening in 3280 theaters, The Back-Up Plan could conceive around $11 million.

The R-rated superhero satire Kick-Ass [KCKAS] turned out not to have wide appeal outside the fanboy crowd.  With word of mouth mixed, the ultra-violent Kick-Ass looks to tumble at least 50% in its second outing to about $9 million.

Disneynature debuts the nature documentary Oceans [OCENS] for this year’s Earth Day.  Last year, Earth earned $4.4 million on Earth Day on its way to an $8.8 million weekend.   Earth was adapted from a popular BBC miniseries.  The less heralded Oceans may settle for a $5 million weekend from 1206 locations.

That’s the whisper from the trading floor.



Tag(s): KCKAS, LOSRS, ZSALD, JDMOR, CEVAN, JLOPE, PLANB, OCENS

View more Blog posts »



By Box Office Whisperer on Thursday, April 22, 2010 @ 03:29 PM        3046 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Untitled James Gunn Horror Movie (UJGHM) 100000 15.00 (0.00)         Untitled James Gunn Horror Movie (UJGHM) 100000 15.00 (0.00)         Her Smell (HERSM) 40000 4.71 (+1.36)         The Equalizer 2 (EQLZ2) 100 79.11 (-0.03)         Her Smell (HERSM) 40000 4.71 (+1.36)         The Lie aka Between the Earth an (THLIE) 19999 14.75 (-0.20)         Untitled James Gunn Horror Movie (UJGHM) 100000 15.00 (0.00)         The Lie aka Between the Earth an (THLIE) 20000 14.75 (-0.20)         Jurassic World: Fallen Kingdom (JURA5) 16000 372.81 (-5.79)         Jurassic World: Fallen Kingdom (JURA5) 17000 372.81 (-5.79)         Spawn (SPWN2) 19999 17.73 (-0.06)         Spawn (SPWN2) 10001 17.73 (-0.06)         A Star Wars Story 3 (SWAR3) 100000 162.07 (+3.07)         Jacob's Ladder (JLADR) 100000 10.54 (+0.75)         Vigilance (VGLNC) 30000 17.04 (-0.05)         Welcome to Marwen (MARWN) 100 46.56 (-0.39)         Judy (JUDY) 10000 17.45 (-0.02)         Judy (JUDY) 20000 17.45 (-0.02)         Blackmail (BLKML) 100000 0.47 (-0.10)         Ant-Man and the Wasp H$70 Call (ANTM2.CA) 500 3.27 (+0.33)         Stuck (STUC) 20000 1.68 (-0.32)         Harley Quinn (GOTCS) 100000 62.31 (-0.40)         Her Smell (HERSM) 10000 4.71 (+1.36)         Ant-Man and the Wasp (ANTM2) 100000 180.94 (+0.85)         Overcomer (OVRCM) 100000 18.37 (-1.63)         Untitled James Gunn Horror Movie (UJGHM) 100000 15.00 (0.00)         Dumbo (DUMBO) 100000 181.84 (+0.99)         Pinocchio - Disney (PNOCC) 100000 106.08 (+1.78)         Won't You Be My Neighbor? (WYBMN) 100000 7.71 (+0.08)         Won't You Be My Neighbor? (WYBMN) 100000 7.71 (+0.08)         Untitled James Gunn Horror Movie (UJGHM) 25000 15.00 (0.00)         In Darkness (INDRK) 5000 0.05 (-0.05)         The First Purge - Opening Weeken (PURG4.OW) 100000 27.38 (+0.34)         Jurassic World: Fallen Kingdom (JURA5) 50000 372.81 (-5.79)         A Star Wars Story 3 (SWAR3) 100000 162.07 (+3.07)         Skyscraper (SKYSC) 1000 95.05 (-1.56)         Star Wars: Episode IX (STAR9) 100000 563.51 (+2.14)         Skyscraper (SKYSC) 1000 95.05 (-1.56)         Reaper (REAPR) 4000 0.08 (-0.04)         The New Mutants (NMUTN) 183 64.94 (+0.20)         Untitled James Gunn Horror Movie (UJGHM) 700 15.00 (0.00)         A Star Wars Story 3 (SWAR3) 99999 162.07 (+3.07)         Jurassic World: Fallen Kingdom (JURA5) 24999 372.81 (-5.79)         The Many Saints of Newark (TMSON) 65000 32.33 (-1.31)         Jurassic World: Fallen Kingdom (JURA5) 1 372.81 (-5.79)         Jurassic World: Fallen Kingdom (JURA5) 25000 372.81 (-5.79)         Boundaries (BNDRE) 100000 1.40 (-0.03)         Breath (BRATH) 100000 0.52 (-0.04)         The Seagull (SEGUL) 100000 1.38 (-0.02)         Jurassic World: Fallen Kingdom (JURA5) 9900 372.81 (-5.79)