SPIN FACTOR® - The HSX Blog



Whisper Numbers: Ready Player One starts Easter $$$ hunt



Moviegoers will find plenty of Easter eggs at the weekend box office with the start of Ready Player One [RDYP1] based on the hit novel. Directed by Steven Spielberg [SSPIE], the PG-13 rated sci-fi film is filled with pop culture references, mostly from the 1980s. Tye Sheridan [TSHER] stars as a gamer fighting to save a beloved VR world called OASIS. Warner Bros.’ marketing campaign began with lackbuster trailers, but has since picked up after the film premiered to rave reviews at the SXSW festival. Positive buzz has been building and looks to broaden the audience beyond the geek crowd. Ready Player One took in $3.75 million during its Wednesday night preview as it officially opens Thursday to get a head start on the holiday weekend. Starting in 4234 theaters, Ready Player One could score $47 million over the 3-day weekend and approach $60 million through Sunday.

Taraji P. Henson [TPHEN] teams up with filmmaker Tyler Perry [TPERR] for the thriller Acrimony [SLMLF]. Liongate targets the same female, urban audience that flocked to Henson’s No Good Deed ($24.3 million opening in 2014), and Perry’s Temptation ($21.6 million debut in 2013). While those two were rated PG-13, Acrimony is rated R. Showing in 2006 theaters, Acrimony could tear up $14 million.

Pacific Rim: Uprising [PACR2] opened at 75% of the first Pacific Rim. A similar 57% drop-off in the second weekend would bring in $12 million.

Despite opening at less than half of Gnomeo & Juliet, Sherlock Gnomes [GNOM2] should benefit as the only family-friendly film over Easter weekend. The animated film could hold 60% for a sophomore take of $6.5 million.

Pure Flix targets Christians with the PG-rated God’s Not Dead: A Light in Darkness [GODN3]. While the first God’s Not Dead opened with $9.2 million in 2014, the sequel declined to $7.6 million in 2016. The audience attrition is likely to continue with A Light in Darkness only opening in 1688 theaters, just two-thirds of the previous installment. God’s Not Dead: A Light in Darkness may shine on $5.5 million.

That’s the whisper on the virtual trading floor.



Tag(s): RDYP1, SSPIE, TSHER, TPHEN, TPERR, SLMLF, PACR2, GNOM2, GODN3

View more Blog posts »



By Box Office Whisperer on Thursday, March 29, 2018 @ 03:07 PM        913 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Jodie Comer (JCOME) 5000 69.72 (-0.03)         David Ayer (DAYER) 20000 77.65 (+1.71)         Nomad: In the Footsteps of Bruce (NFOBC) 100000 0.54 (-0.01)         Sebastian Stan (SSTAN) 5000 92.27 (-0.05)         Jeremy Irvine (JIRVI) 5000 28.64 (-0.02)         Christopher Plummer (CPLUM) 5000 39.68 (+0.08)         Johnny Flynn (JFLYN) 25000 3.00 (0.00)         Snoop Dogg (SDOGG) 25000 26.87 (-1.09)         Justin Chon (JCHON) 5000 94.09 (+0.25)         The Score (TSCOR) 150000 4.00 (0.00)         Hector Elizondo (HELIZ) 5000 67.35 (-0.20)         Let Him Go (LETHG) 7119 8.62 (-0.11)         Riz Ahmed (RAHME) 5000 116.44 (-0.06)         Ike Barinholtz (IBARI) 5000 33.35 (-0.02)         Leonardo DiCaprio (LDCAP) 20000 140.91 (+0.20)         Warner Bros. Studio Fund (WBROX) 10000 44.94 (-0.09)         Emma Roberts (EROBE) 5000 11.40 (-0.01)         Disney Studio Fund (DISNX) 10000 37.55 (0.00)         Eiza Gonzalez (EGONZ) 5000 61.16 (-0.83)         Disney Studio Fund (DISNX) 10000 37.55 (0.00)         Lionsgate Studio Fund (LGFX) 10000 11.63 (+0.01)         Back in the Day Fund (PERID) 10000 32.95 (-0.03)         Shotgun Wedding (SHWED) 500 12.64 (+2.66)         As Seen on TV Fund: Season 10 (SEETV) 10000 63.83 (-0.03)         Ken Watanabe (KWATA) 5000 68.84 (-0.03)         Raya and the Last Dragon (RAYAD) 10000 108.27 (+4.13)         Sony Studio Fund (SONYX) 10000 17.27 (+0.29)         David Ayer (DAYER) 25000 77.65 (+1.71)         Connected Nov 1 Call (TMVTM.RC) 15000 2.64 (-0.15)         Raya and the Last Dragon (RAYAD) 20000 108.27 (+4.13)         David Ayer (DAYER) 25000 77.65 (+1.71)         The Literary Fund (BOOKS) 10000 23.47 (-0.01)         Metal Gear Solid (MTLGR) 9000 11.00 (+0.02)         Shotgun Wedding (SHWED) 70061 12.64 (+2.66)         Kevin Pollak (KPOLL) 10 7.24 (-0.04)         Betty Gilpin (BGILP) 5000 22.18 (-0.02)         Maria Bello (MBELL) 5000 21.07 (0.00)         Back in the Day Fund (PERID) 10000 32.95 (-0.03)         Connected Nov 1 Call (TMVTM.RC) 5000 2.64 (-0.15)         Vicky Krieps (VKRIE) 5000 20.17 (-0.02)         Death on the Nile Nov 1 Call (DNILE.RC) 20000 2.24 (-0.16)         The British Fund (BRITS) 10000 33.43 (+0.22)         Justin Timberlake (JTIMB) 5000 35.95 (0.00)         Candyman Oct 30 Call (CNDYM.RC) 20000 2.95 (-0.21)         Octavia Spencer (OSPEN) 5000 44.76 (-0.20)         Kevin Pollak (KPOLL) 5000 7.24 (-0.04)         The African-American Fund (AFRAM) 10000 55.96 (+0.04)         Julia Louis-Dreyfus (JLOUI) 5000 60.87 (-0.20)         The Down Under Fund (AUSIE) 10000 59.05 (-0.03)         Callum Turner (CTURN) 25000 42.86 (+0.30)