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Box Score: Shrek Forever After opens happily at number one.



In all likelihood living up to its billing as 'The Final Chapter', Shrek Forever After [SHRK4] debuted with an estimated $71.25 million.  Even with 3D accounting for 61% of the revenue, Shrek Forever After grossed 42% less than the $121.6 million debut of Shrek the Third in 2007.

After two weeks at the top spot, Iron Man 2 [IRNM2] dropped to second with $26.6 million.  The superhero sequel has zapped $251.3 million.

Robin Hood [RBNHD] finished third with $18.7 million, dropping 48% in its sophomore session.  The legendary archer has gathered $66.1 million.

Letters of Juliet [LJULT] declined just 33% in its second weekend to $9.1 million for fourth place.  The romance has booked $27.4 million.

MacGruber [MGRUB] failed to defuse the audience and bombed with just $4.1 million. Despite heavy marketing, the 'SNL' character never gained wide awareness.

Opening in limited release of 207 theaters, Kites [KITES] charted tenth overall with $0.95 million.

 

Rank TITLE F-S-S TOTAL
1 SHREK FOREVER AFTER $71,250,000 $71,250,000
2 IRON MAN 2 $26,600,000 $251,265,000
3 ROBIN HOOD $18,700,000 $66,100,000
4 LETTERS TO JULIET $9,100,000 $27,426,241
5 JUST WRIGHT $4,225,000 $14,631,640
6 MACGRUBER $4,100,000 $4,100,000
7 DATE NIGHT $2,825,000 $90,660,314
8 A NIGHTMARE ON ELM STREET $2,285,000 $59,931,000
9 HOW TO TRAIN YOUR DRAGON $1,850,000 $210,940,000
10 KITES $952,682 $952,682
11 THE BACK-UP PLAN $900,000 $35,876,777
12 BABIES $707,813 $5,095,636

 

Source: Exhibitor Relations Co.



Tag(s): SHRK4, IRNM2, RBNHD, LJULT, MGRUB, KITES

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By Antibody on Sunday, May 23, 2010 @ 10:57 AM        2382 views


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