SPIN FACTOR®

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Box Score: Salt could not shake Inception from first place.

Even after a bockbuster opening weekend, phenomenal word of mouth propeled Inception [INCPT] to tail off just 31% to an estimated $43.5 million in its second trip.  That's a decay rate usually seen only during the holiday season.  The original sci-fi thriller with its simultaneous storylines set within multiple dreams has already secured $143.7 million.

Sony's Salt [ESALT] debuted in second place with a strong $36.5 million.  Though most summer action films draw a young male crowd, the Angelina Jolie [AJOLI] pic skewed slightly female at 53% and older than 25 at 59%.  With general good reviews, Salt should have a lasting flavor at the box office.

Despicable Me [DESME] took the third spot with $24.1 million.  Universal's animated film has amassed $161.7 million.

The Sorcerer's Apprentice [SORAP] dropped 45% to $9.7 million in its sophomore session. 

The weekend's other new wide release Ramona and Beezus [RMONA] opened in sixth at just $8.0 million.  The family film should hold well with kids out for thw summer.

 

Rank TITLE F-S-S TOTAL
1 INCEPTION $43,505,000 $143,663,000
2 SALT $36,500,000 $36,500,000
3 DESPICABLE ME $24,120,000 $161,720,845
4 THE SORCERER'S APPRENTICE $9,685,000 $42,643,000
5 TOY STORY 3 $9,030,000 $379,529,000
6 RAMONA AND BEEZUS $8,000,000 $8,000,000
7 GROWN UPS $7,600,000 $142,412,000
8 THE TWILIGHT SAGA: ECLIPSE $7,033,000 $279,674,092
9 THE LAST AIRBENDER $4,173,000 $123,264,000
10 PREDATORS $2,850,000 $46,568,425
11 THE KIDS ARE ALL RIGHT $2,647,863 $4,951,644
12 KNIGHT AND DAY $1,700,000 $72,681,721

Source: Exhibitor Relations Co.



Tag(s): INCPT, ESALT, AJOLI, DESME, SORAP, RMONA

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By Antibody on Sunday, July 25, 2010 @ 10:42 AM 2362 views

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