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Whisper Numbers: Scott Pilgrim vs. The Expendables vs. Eat Pray Love



Three new wide releases look to divide and conquer the box office this weekend.   Sylvester Stallone [SSTAL] has assembled a who’s who of male action stars for The Expendables [XPNDB].  In a summer filled with cartoon violence and CG thrills, The Expendables promises to deliver R-rated mayhem for moviegoers nostalgic of ‘80s action films. Liongate’s marketing has been prevalent in hyping the first on-screen meeting of Stallone, Bruce Willis [BWILL] and Arnold Schwarzenegger by showing nearly all of their one entire scene.   Expectations have been running high from the target audience of males over the age of 25.   Opening in 3270 theaters, The Expendables should have enough ammunition to blow away around $30 million.

While the men are reliving the ‘80s, women can reconnect with the box office queen of the ‘90s Julia Roberts [JROBE] in Eat Pray Love [ETPLV]. Based on a very popular memoir, the romantic drama about a woman’s spiritual quest through Italy, India and Bali should appeal to the book’s female fanbase while also attracting mature couples.  Eat Pray Love could gain about $23 million from 3082 locations.

Not to be left out, teens and hipsters look to drop serious coins for Scott Pilgrim vs. The World [SPILG] based on the popular series of graphic novels.  Michael Cera [MCERA] plays a young man who must battle through the seven ex-boyfriends of the woman he loves.  Directed by Edgar Wright [EWRIG], the PG-13 film plays like a videogame come to life replete with gaming effects that should connect with everyone who grew up playing Nintendo.  Powering up in 2818 theaters, Scott Pilgrim should score roughly $19 million.

The Other Guys [OTHRG] could suffer a bit competing with three fresh films in its second weekend.  A decline nearly 50% would bring in around $18 million.  Inception rounds out the top five with a still dreamy $12 million in its fifth trip back.

That’s the whisper from the trading floor.



Tag(s): SSTAL, XPNDB, BWILL, JROBE, ETPLV, SPILG, MCERA, EWRIG, OTHRG

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By Box Office Whisperer on Thursday, August 12, 2010 @ 04:48 PM        2394 views


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The Catcher Was A Spy (CWSPY) 100000 1.60 (+0.05)         Woman Walks Ahead (WWAHD) 87951 1.76 (+0.03)         Chaos Walking (CHAOW) 1999 50.33 (+0.13)         Five Feet Apart (5FTAP) 1000 14.15 (+1.24)         Chaos Walking (CHAOW) 999 50.33 (+0.13)         Universal Studio Fund (UNIVX) 10000 11.18 (-0.04)         Submergence (SUBMG) 100000 0.15 (-0.03)         Kin (KIN) 1000 24.15 (+0.98)         Disney Studio Fund (DISNX) 10000 170.55 (+0.06)         The Darkest Minds (DRKMN) 1000 28.34 (+1.94)         Hell Fest aka Hellfest (HELFS) 4999 23.38 (+0.07)         Deadpool 2 $280M Blockbuster War (DEAD2.BW) 20000 13.12 (+0.25)         Hell Fest aka Hellfest (HELFS) 999 23.38 (+0.07)         Jurassic World: Fallen Kingdom - (JURA5.OW) 1000 158.13 (-0.17)         Jurassic World: Fallen Kingdom H (JURA5.CA) 20000 4.49 (+0.06)         Five Feet Apart (5FTAP) 5009 14.15 (+1.24)         The Empty Man (EMPTY) 6000 14.65 (-0.74)         Ideal Home (IDLHM) 536 1.25 (-0.02)         Jurassic World: Fallen Kingdom H (JURA5.CA) 20000 4.49 (+0.06)         Solo: A Star Wars Story $195M Bl (SWAR2.BW) 20000 5.38 (+0.38)         Bad Dads (BDADS) 100000 12.14 (+0.82)         Black Widow (BWDOW) 26877 103.68 (+0.19)         Black Panther 2 (BPNT2) 10000 427.26 (-0.70)         Josh Brolin (JBROL) 10000 112.96 (-0.29)         Incredibles 2 (NCRD2) 44702 430.68 (+0.46)         Vigilance (VGLNC) 20509 17.75 (+0.33)         Bad Dads (BDADS) 99000 12.14 (+0.82)         Solo: A Star Wars Story $195M Bl (SWAR2.BW) 20000 5.38 (+0.38)         Peter Rabbit 2 (PRAB2) 1000 53.66 (-2.15)         Suspiria (SUSPI) 1000 12.30 (-0.07)         Suspiria (SUSPI) 2000 12.30 (-0.07)         Pinocchio - Disney (PNOCC) 1000 104.68 (+0.25)         Solo: A Star Wars Story $195M Bl (SWAR2.BW) 20000 5.38 (+0.38)         The Sequel Fund (SQUEL) 10000 19.66 (0.00)         Glass aka Unbreakable 2 aka Spli (GLASS) 10000 118.62 (+0.02)         Pinocchio - Disney (PNOCC) 100000 104.68 (+0.25)         How to Train Your Dragon: The Hi (HTYD3) 6000 126.87 (+0.26)         American Chaos (AMCHO) 100000 2.95 (-0.06)         Searching (SARCH) 459 22.43 (0.00)         Emily Mortimer (EMORT) 1000 22.59 (0.00)         Mulan (MULN) 100000 127.88 (+0.97)         Steve Buscemi (SBUSC) 20000 81.56 (-0.30)         Shailene Woodley (SWOOD) 20000 59.02 (-0.26)         Paul Bettany (PBETT) 5 165.09 (+0.85)         Clark Gregg (CGREG) 20000 44.31 (-0.13)         Melissa McCarthy (MMCCA) 100 82.38 (0.00)         Woody Harrelson (WHARR) 5 73.56 (+0.40)         Alexandra Shipp (ASHIP) 20000 81.35 (-0.40)         Rob Riggle (RRIGG) 100 30.46 (+0.08)         Timothy Spall (TSPAL) 20000 14.23 (-0.08)